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Friday, October 17, 2008

WATBlog Update There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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Here are the WATBlog email updates for watblogna@gmail.com



There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

WATBlog Panel in Pictures.. Check them out!

The WATBlog Panel was a resounding success yesterday inspite of the travel issues due to cab and rickshaw strike. We thought we should tell the tale of the panel via pictures before we analyse all that was discussed on this coming monday with a detailed blog post on the panel and its discussion.

So here is the WATBlog Panel in Pictures

The Venue - IIT Bombay, PC Saxena Auditorium

Akamai Marketing Head Bruno Govis Gives his perspective on Digital Media in his keynote

Thats me! Rajiv Dingra  - WATBlog Panel Moderator

Ashish Gupta - Managing Director - Helion Venture Capital

Sateesh Andra - Venture Partner - Draper Fisher Juvertson

Surya Mantha  - CEO - Web18

Suvir Sujan - Nexus India Capital (Ex Co-Founder Baazee.com)

Viraj Malik - Managing Director - Percept Knorigin

The WATBlog Panel in Discussion

Audience Asks Questions To The Panelists

AirMe the iPhone Sponsor gives away the iPhone to the winner of the best question contest!

The dinner begins

Hungry Kya?

I want an iPhone?!

Check out the slideshow of all the pictures here

Hope all those who made it enjoyed the panel and those who couldn’t Im sure these pictures would make them attend the next time around!

Analysis of the WATBlog Panel and insights from it would be posted on monday!

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iXiGo Launches Mobile Version of Travel Search - Looking To Eliminate Other OTA’s

Just recently iXiGo.com had announced its tieup with Ndtv convergence for powering Ndtvtravels.com now iXiGo.com has launched a mobile version of its travel search engine. One can access this on m.ixigo.com

This is a move by iXiGO to tap the busy on the move executive who would be using this service to search for available tickets. iXiGO Mobile has a unique feature of click-to-call booking mechanism which enables people to speak directly with the call centres of respective airlines and hotel booking providers.

On the expansion options of this mobile version iXiGo Founder and CEO Aloke Bajpai said, "Next, we will be actively signing up distribution partners for this service – operators, mobile VAS providers and mobile media companies. They will benefit from a great mobile travel product and quality content, and we will expand our pan-India reach".

iXiGO's direct-booking model by-passes online travel agents (think the yatra’s, cleartrips of the world) and allows users to save booking fees charged by them. This obviously wont go down well with OTA’s who are anyways laying off people and ofcourse are facing a pretty bad recession as well.

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Economic Slowdown May Impact 3G Spectrum Auction?

Well a market crash affects everyone and even though Jet airways may have hived off and then called back its 1900 employees that in no way means that the worst is over yet! Looking at the current market scenario even Minister of Communications and IT seems to be reconsidering whether its the right time for a 3G auction? He said “I have to discuss with the finance minister whether the atmosphere prevailing right now is conducive for an auction”

Though inorder to reaffirm their commitment to rollout 3G he said “But we are not slowing down any action, it is going on”

Now december was to be the time when the global auction of radio spectrum for third-and fourth-generation (3G and 4G) wireless services in india were to take place and it surely would have been a money spinner as the government hoped to raise up to 400 billion rupees ($8.2 billion) for this auction.

Even now the goverment isn’t saying that the auction wont happen but it surely is reconsidering the same given the economic conditions. Though it seems unlikely that the government would allow installment based payments inorder to buy the spectrum as reported by economic times earlier.

Lets wait and watch over the next few days on how the situation changes.

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20% of the World’s Wimax connections to be in India by 2012 - Wimax Laptops Launched

So Wimax Forum which is an industry-led, not-for-profit organization has projected that more than 27.5 million users in India would be users of Wimax and that number puts India as a 20% shareholder of the entire Wimax market the world over!

This means that in the next four years WiMAX would be a $13-billion market. And its not only the wimax forum but the government as well seems to pushing for the roll out of wimax in India. The Government has announced its decision to auction WiMAX spectrum by December this year. Telecom players like Reliance Communications, Tata Communications and State-owned BSNL are looking also looking to aggressively deploy the technology to boost broadband penetration. Infact players have already been testing wimax in certain cities and some have even launched residential wimax in some cities last year itself.

There has been some concern on the high reserve price for wimax spectrum by isp’s which was raised from the earlier Rs. 550 crore to a whopping Rs. 1010 crore last month.

Even though such roll out issues remain that didn’t stop Mr.A Raja Minister of Communications and IT from launching WiMax embedded laptop computers in India. The laptops with Intel chips inside from computer manufacturers such as Lenovo and ASUS.

If you ask me I would say that the wimax connections number is an optimistic figure to say the least. Just to give you an example I applied for reliance wimax for my home connection in mumbai and the person said it will take over a month to get one! When asked why? He said some device wasn’t available! In this kind of state I really doubt 2.5 million connections would be achieved. I guess along with technology customer service is another aspect that needs to improve if connectivity has to grow.

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Thursday, October 16, 2008

WATBlog Update There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

WATBlog Panel Whose attending? Want to attend? & Want A Bus Pick Up?

Attend the WATBlog Panel On "Digital Media in The Next Decade" on 16th October - Register Now!

So by now im hoping all our readers know that we are organising a panel discussion on ‘Digital Media in the Next Decade‘ in collaboration with ECell, IIT Bombay at PCSaxena Auditorium (also know as lecture theatre or LT) today at 5.30pm onwards.

Now inspite of 250 people booking to come for the event we were still getting request for invites so we thought of increasing 50 more seats just hours before the event. So guys you can either register here or you can do an on the spot registration at IIT by showing up before 5:30pm.

With regards to those finding it difficult to travel today as there is some issue with cabs and rickshaw’s we have arranged for a WATBlog bus service (yes Im not kidding!) which will leave from Andheri east station near Better home furniture showroom by 4:15 pm. How to identify the bus? Well it will have a WATBlog banner across both sides of the bus and WATBloggers would be there wearing a WATBlog tshirt!

Now who all are expected to attend the event??? Well check the looong list below.  We would be live tweeting the event on our twitter id and will also make an effort to live blog. The videos will be up on WATShow.com in a week or so.

Attendee’s list

* satish a, sem / seo / smo, percept knorigin

* Annkur P Agarwal, Manager - Ecommerce, Kratee E-commerce and Consulting Ltd

* Gaurav Agarwal, Regional Manager - West, Innoviti

* Allwin Agnel, CEO/Founder, PaGaLGuY.com

* Gunjan Agrawal, CEO, Menu Fry

* Imran Ali, Search Associate, Communicate2

* ashley almeida, Sr. Marketing Manager, Kotak Securites Ltd.

* Leroy Alvares, President, Tribal DDB India

* natasha anand, Manager, Starcom Mediavest

* Aditya Arya

* samyak arya, coo, PollenBrains Advertography

* Rohit Awasthi, Products, PaGaLGuY.com

* Kamal Awatramani, New Media Ad Sales, InfoEdge

* Waqar Azmi, Founder & Ceo, Sutra HR & Sutrajobs.com

* Sudheer Bag, Startup Specialist & Technology Consultant, Self Employed

* rohit bagad, Head Operations - India, Ammas.com Ltd

* Jayesh Bajaj, Director, Investor Box Enterprises

* sudarshan banerjee, Vice President & General Manager, Genesis Advertising

* Ravindra Bawaskar, Senior Software Engineer, Infoedge Ltd (naukri.com)

* Sachin Baxi, Dy Chief Manager, Times Private Treaties

* Purab Singh Bhandari, Sales Exe, Angel Broking

* Kaushik Bhanushali, Co Founder and COO, iRefr.com

* Vikram Bhardwaj, Managing Director, eStats India Pvt. Ltd. New Delhi

* Gautam bhatia, Director, Giirayachts

* Kapil Bhatia, Manager Brand Communications, Mudra communications

* Ekalavya Bhattacharya, Product Manager, Contests2win.com

* Amit Bhowmik Bhowmik, CEO, Idea Kinesis

* Aristo Bhupal, Product Manager, Inzane Labs Pvt. Ltd.

* Anish Borkataki, Junior Consultant, Coffee Communication Solutions

* Vishal Borker, CEO, NextBiT Computing Pvt. Ltd.

* KB Bushan, Associate, VFM Associates

* sanjoy chakrabarty, COO, dentsu media

* Ayan Chakraborty, Executive Vice President, Saatchi & Saatchi

* Ravi Chakrapani, Software Developer, Network18

* Shameek Chakravarty, Associate Director, Rediff.com

* Sunil Chandarana, Executive Director, Phi Creative Solutions Pvt. Ltd.

* dipen chaudhary, developer, independent

* Ravi Chettiar, SEM Specialist, AdChakra

* Suresh Chettiar, SEM Manager, Adchakra

* Piyush Chhaperwal, Regional Manager - Ad Sales, GoSindbad & Alootechie

* Rushabh Choksi, Head - SMO Operations, WATConsult

* Parul Choudhary, Assistant Manager, Info Edge India Ltd

* Ashwin Roy Choudhay, Sr-Executive Marketing, NetCORE

* ASHISH D, Project Manager, ebrandz

* Ekta D, Sr. Manager, Percept Knorigin

* pankaj dadhich, Siebel Consultant, IBM

* Nilesh Daine, Manager, 2Wire

* Jaideep Dave, Copy Editor, Web18

* Arunabh Deb, Sr. Mgr Brand Corp, BPCL

* Ashwin Dedhia, Director, MAIA Intelligence

* Suril Desai, Founder, SunAge Consultancy

* Vatsal Desai Desai, CEO, tagg.in

* Deepti Deshmukh, Manager - Client Solutions, EBS Interactive

* Paresh Deshmukh, Specialist, Amas

* Ankur Dholi, Assisstant Manager, Info Edge India Pvt. Ltd.

* Aditya Dipankar, Graphic Designer, PaGaLGuY.com

* Amit Doshi

* Karthikeyan DS, Marketing Manager, Akamai Technologies

* Rinella DSilva, Business Manager, Mindshare

* Pravesh Dudani, Managing partner, Greenhat ventures

* Pritam Dutta, Project Manger-IT, M&M

* Firoz Engineer, Vice President, Globosport Digital (I) Pvt Ltd

* Lynette Fernandes, Business Manager, Mindshare (Group M)

* Harsh Gadia, Director, Smursh Ventures Pvt. Ltd.

* Ankur Gattani, Founder and Director, Onelife KS Pvt. Ltd.

* Abhishek Gaurav, Manager- Media Planning & Buying, DGM India

* bhavana gowda, client servicing, tyroo media

* Maninder Gulati, Director, Onelife KS Pvt. Ltd.

* Karan Gupta, Associate Vice President - Technology & Solutions, Digital Law & Kenneth

* Rahul Gupta, Founder and CEO, Vakow!

* Rajat Gupta, Account Director, Ibibo

* Shivanand Gupta, Business Analyst, 3i-infotech

* Gaurav Gurbaxani, Director, Pragmites Internet Consulting Pvt.Ltd

* Dave Han, Founder, DCH Consulting

* Ali Akbar Hatim J.P., Sr. Manager, HT Media Ltd.

* Aashish I, AVP - Business Development, AdChakra

* imran ilahi, Asst System Engineer, Tata Consultancy Services

* Raghu J, Entrepreneur, FT

* Darshan Jadhav, Internet Marketing Support, Position2

* rajiv Jadhav, Assoc Vice President, Percept Knorigin

* Vaidehi Jagannathan, Asst. Mgr (Brand & PR), Bharat Petroleum Corporation Limited

* Abhishek Jain, software engineer, IBM

* Asit Jain, Manager- Ad Sales, DMCL

* Nikita jain Jain, deputy ceo, interactive media pvt ltd

* PRAMOD JAIN, CEO, Netbiz Systems Pvt Ltd

* vivek jain, Ceo, Interactive media pvt ltd

* Pallavi Jaishankar, Business Analyst, Contests2win.com

* Ajay Jindal, General Manager, Times Private Treaties

* Ankita Joshi, Manager - Global Remittances, TimesofMoney Ltd

* Jayesh Joshi, Creative Consultant, Goldmine Advertising Ltd.

* Pankaj Judge, Trainee, PagalGuy.com

* Dhiraj K, Sr. New Media Designer, Convergys (bangalore)

* Suresh K, Product Manager, ICICI

* sandeep kalidindi, Technology, pagalguy.com

* Rahul Kaloti, VP Strategic Planning, Contract Advertising

* Raj Kanapur, CEO/Co-founder, Cloudtrade India Pvt. Ltd.

* Atul Kapoor, software engineer, http://slashjunk.com/wordpress/

* Harshi Karia, Fox, FoxyMoron

* Sarfaraz Karmale, Media Controller, Digital Direction

* Arundhiti Karnal, Business Development Specialist, Hostway

* Edward Katchira, Web Designer, Design Labs

* Resham Singh Keer, Proprietor, Orion Adeas

* Ketan Khairnar, Programmer, YetToDecideName

* Sohail Khan, National Head- Business Development & Account Mana, DGM India

* Megha Khandelwal, Media Planner & Buyer, Komli Media

* vivek khandelwal, Online Marketeer, SMC

* Abhir Khanna, director, yu-th ad retail ventures pvt ltd

* preetish komath, Manager, ugam interactive

* Mit Koradia, Business Development Specialist, Hostway Solutions Pvt. Ltd.

* Anik Kothari, CEO, ATC Gold Diamond Silver

* Ankesh Kothari, Chief Strategist, NonToxin.com

* sandeep kothari, freelancer, itdoesmatter.com

* Varun Krishna, Senior Manager Direct Marketing, ICICI Prudential

* Vengat Krishnaraj, Associate, MAPE Advisory Group

* Shruti Kulkarni, Account Manager, RMG Connect

* Amit Kumar, Analyst, Kotak Securities

* Kunal Lagwankar, CEO, NOVIX Technologies

* punita lakhani, Media Planner, BC Webwise.com

* Kewal Lohia, Sr. Sales Executive - Key Accounts, Infoedge India Ltd.

* Premlesh Machama, Head Ad Sales, Sify Technologies Ltd

* RAJEEV MAHATMA, ceo, PollenBrains Advertography Private Limited

* Gaurav Mahimkar, Media Operations Executive, Adchakra

* Indranil Maitra, Creative Head, Globosport Digital

* Jay Majithia, consultant, self-employed

* Pravan Malhotra, Senior Investment Officer, IFC

* Etienne Marques, Managing Director, Marques & Lowden

* Amber Rai Marwah, Head Business Development, Techshastra (I) Pvt. Ltd.

* Harsh Maskara, Content Writer, PaGaLGuY.com

* Samrat Mazumdar Mazumdar, Blogger, iTECHNOHOLIC

* Hitesh Mehta, Head - User Experience and Design, People Interactive P Ltd (Shaadi.com Group)

* Rohan Mehta, Business Development Specialist, Affinity

* Sanjay Mehta, CEO, MAIA Intelligence

* Viraj Mehta, Associate - Online Marketing, People Interactive (I) Pvt Ltd

* Priya Menon, Director, Indipepal

* Hasan Mirza, Head - Internet Sales, Pressmart Media Ltd.

* Zaeem Mirza, Account Manager, Communicate 2

* Aditya Mishra, EIR, TCS

* Dinyar Mistry, Regional Manager- Ad Sales, Naukri.com

* Javed MJ, BA, Slktel Pvt Ltd

* Shilpa Mohta, Asst Mngr - Client Servicing, id8labs

* Hemant Morajkar, Trainee Account Executive, AdfactorsPR Pvt. Ltd.

* Kaushik Mukherjee, Director, AKVENTURE Info

* Shripad Nadkarni, Senior Social Media Marketing, Position2

* Kunal Nagar, Consultant, PwC

* Jayashree nagpal, ASE, TCS

* Milind Naik, Group Head Business Development (Mobility), Network 18

* Nishant Nair, Manager - Paid Search, Communicate2

* sanal nair, Asst Marketing Manager, VGC

* Siddharth Nair, Media Manager, Digital Direction- RKSwamy BBDO

* Supriya Nair, Manager, Digital Initiatives, Verve Magazine

* Rahul Nambiar, Interactive Solutions Architect, Urja Communications

* Bhavna Narula, Account Planner, BC Webwise

* Kartik P, Product Manager, Komli

* Santosh P, Founder, TIAMDA

* Vineet Pabreja, Managing Director, Talent Hill

* aniket palav palav, none, Asit C mehta

* Nidhi Pandey, Billing Solution Design, Tech Mahindra Ltd.

* Nandadeep Pandharkar, Group Vice President, EBS Woldwide Pvt. Ltd

* Apurv Pandit, Content & Mobile, PaGaLGuY.com

* Sumeet Pareek, Developer, IMC

* Netra Parikh, Buz Coordinator, DMI, Pinstorm / DMI

* Chiragkumar Patel, Operations, CLA

* Mohit Patel, Co-Founder, Rocking Pixels Entertainment Pvt. Ltd.

* Alefiya Patharia, Asst. Manager - Business Development, UTV New media

* John Peter, Sales, AG Technologies

* Sameer Pitalwalla, Head - Digital, Zoom Entertainment Network Ltd

* Arun Poojari, Revenue Head, Microsoft Corp (I)

* sandiip Porwal, VIce President - Sales & Marketing, SMSCountry Networks Pvt Ltd

* Chetan Pungaliya, Co-founder & VP Engineering, Kaboodle, Inc.

* Lavin Punjabi, Sr. Business Development Manager, Affinity.com

* Rahul Purohit, ENG, InfoTech

* Makrand Rahane, R & D Technical Associate, BMC Software

* Mr. Kartik Raichura, Founder and CEO, Managementparadise.com

* Nishad Ramachandran, VP & Group Creative Director, iContract

* Viswanath Ramachandran, VP - Engineering, Webaroo

* Murli Ramkrishnan, Director, HIPL, Member of IPGA Ltd ASX listed Company

* Dilip Raut, Writer-Director, FREELANCER

* Siddharth Rawat, Account Executive, Digital Law & Kenneth

* JULIANA REGO, N/a, N/a

* Mohammed Ali Rukadikar, Assistant Director, Freelance

* Romin Rustom, Sr. Account Executive, Digital Law & Kenneth

* Manikandan S T, Founder, Discover Shop.in

* Prashant Sachdev, Founder, To-be-registered

* Akhil Sahgal, Chief Operating Officer, WhereMumbai.com

* Vrushali Samant, Business Stratey & Dev Manager, Communicate2

* Vaibhav Sangavi, Management Trainee, netCORE

* Nirav Sanghavi, Founder, BlogAdda.com

* Rajeev Sathe, Commercial Strategy & Alliances, burrp.com

* Shashank Sathe, CTO & VP, Rajshri Media P. Ltd.

* Wasim Sayed, Business Development Exec, Communicate2

* MAUREEN SCOTT, SR.AE, The PRactice

* Ram Seshan, CTO - Founder, Nautanki.tv Networks Private Limited

* abhishek shah, Manager Advertising Network, Tyroo Media

* bhavesh shah, Client Servicing, Tyroo Media

* Deepesh Shah, Vice President - Marketing, Globosport Digital

* Deven Shah, Business Head, Money Mentor

* Jigna Shah, Investment Banker, Asit C. Mehta

* Jinesh Shah, VP, Nexus India Capital

* Malay Shah, Online Promotion Executive, Phi Creative Solutions Pvt Ltd

* Nishit Shah, System Admin, Directi

* Ronak Shah, Freelance Web Content Professional, None

* Shreepal Shah, CEO, Whitecity Developments Pte Ltd.

* vimal shah, Founder, Animedia Interactive

* Rizwan Shaikh, SEM/SEO Manager, id8labs

* Anand Sharma, Assistant Manager, Kotak Securities Ltd.

* Divya Sharma, Component Architecture, Tech Mahindra Ltd.

* Kunal Sheth, Web Architect, Web18

* Raxit Sheth, Co-Founder, Mobile 4 Mumbai

* Mitul Shingadia, Ass. Manager - Solutions Delivery, EBS Worldwide

* Alokedeep Singh, Head-Online & Loyalty Marketing, ICICI Bank

* Anil Singh, Associate Director SEO, Interactive Avenues

* Daljeet Singh, Marketing, PaGaLGuY.com

* Prashant Singh, Marketing, Naukri.com

* Shalini Singh, Director, Galvanise PR

* Supreet Singh, Founder and CEO, iRefr.com

* Surendra Singh Singh, Marketing Executive, Aqua Logistics

* Abhay Singhal, Co-founder and head, global ad sales, mKhoj

* Arunima Singhdeo, VP, InfoEdge India Ltd.

* Pratik Singla, Consultant, Digital Media, Goldmine Advertising Ltd.

* uma sivakumar, Head Online Media, Tribalddb India

* Sorabh Sodhani, Business Head, MeraSport

* Nithya Srinivasnan, Tech Associate, NetCORE

* Diwakar Srivastava, General Manager, CM

* Prasad Subramanian, Project Manager, Urja Comunications

* sundaramoorthy sundaramoorhy, traders, malar traders

* Sampad Swain, Dy. Manager - New Business Development, Godrej

* Sudhir Syal, Manager - Alliances, Sulekha.com

* Deepak Tahiliani, Manager, Shiksha.com (Info Edge India Ltd)

* Asfaq Tapia, Asst. Manager, Corporate Communications, Pinstorm

* Gautam Thadani, Head - Ad Sales & Affiliation, Ammas.com Ltd

* Jay Thaker, Account Manager, burrp!TV

* Kalpesh Thakkar Thakkar, Business Manager, Mindshare

* Khushbu Thakkar, Manager- Relationships, PaGaLGuY.com

* Vikas Thakker, Director, Dolphin Engineers

* anand Thakur, Ad Sales, Star Interactive

* Smita Thorat, CEO, iProperty.com

* Anupriya Tiwari, Investment Banker, Asit C Mehta

* Suyash Trivedi, Red Panda

* Rajiv Unnikrishnan Unnikrishnan, Founder & CEO, Adhysteria.com

* Ramani V, Vice Chairman & MD, Connecturf India Pvt. Ltd

* Vamsi Vanka, Business Head, EBS Interactive

* Ranjan Varma, Editor, Personal Finance 2.01

* satish vijaykumar, Mgr - Biz Dev, Activemedia Tech

* Amit K Walinjkar, A.V.P - India Business, EBS Worldwide Services P. Ltd.

* Sahil Zafar, Business Development Manager, Komli

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Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!

Attend the WATBlog Panel On "Digital Media in The Next Decade" on 16th October - Register Now!

We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to be aping each other so fast that its difficult to tell who copied whom!!

Infact their latest feature release was announced on the same day and press releases landed in my inbox minutes after each other! I have a recommendation I feel if there are going to ape each other so much its better to do a joint release instead! ;)

Well jokes apart here is what both bharatmatrimony and shaadi.com have launched a personalised assisted matrimony services for busy professionals i.e. a call centre for matrimony services. So busy professionals can talk a matrimony personal assistant via phone who can help prospective bride/grooms find the ideal partner.

What are they calling this service?

While Shaadi.com is calling this Sapphire – an Assisted Matrimonial Service while Bharatmatrimony is calling it BM Privilege.

Is there any difference between the two services?

Well Ill let their press releases do the talking here check Bharatmatrimony’s release and compare it to Shaadi’s release. Lets play spot the difference between them.. Any one?

Why this move of going in call centre mode?

Well for starters this is a paid service.  And by the cost mentioned in one of the releases bharatmatrimony seems to be charging Rs 8650 for 3 months for this service as an inaugral offer. Even if 10000 users subscribe to the 3 month package over a peroid of the next year that would mean 8.5 crore in revenue. Though honestly I see this as a tough sell and would be surprised if more than 1000-2000 people subscribe as offline marriage bureau’s charge far lesser.

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