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"Mobile VAS In India And Its Future - VAS Players & Telecom Operators Speak Out" from "WATBlog.com - Web, Advertising and Technology Blog in India" Mobile VAS In India And Its Future - VAS Players & Telecom Operators Speak OutWATBlog attended the Mobile VAS Roundtable on crystal ball gazing for the VAS Industry organised by IAMAI and Businessworld and came back with some interesting insights from the panel which had the following panelists.
Krishna Durbha, Head-VAS Business & Marketing Applications Solutions & Content Group, Reliance Communications Manoj Dawane, CEO, Mauj Mobile Abhijit Saxena, CEO, Netcore Solutions Sanjay Swamy, CEO, mChek India Payment Systems Jagdish Mitra, CEO, CanvasM Technologies
The panel was initiated with a discussion on.. State of telecom networks in India and when will they get better connected?On this Manoj Dawane of Mauj telecom stated that China’s coverage is 97% and India’s telecom coverage is 60%. Front end is growing very fast as compared to backend i.e. infrastructure. But in the current scenario for customer acquisition telecom companies are sacrificing quality which is where the problem lies.
Handset pricing an impediment?One of the panelists also noted that handset cost is significant impediment for VAS and Mcommerce. Different makes of handsets make it difficult to build a mass based application.
What kind of services will drive the growth of VAS?One of the panelists stated that For a large no of people cellphone is the first communication tool. Hence voice & sms is going to be the largest used services Manoj Dawane stated that service providers need to give people services that they want. To state an example he said 50% of the people are of marriageable age which makes a great case for Shaadi.com on mobile. He said mobile will be used for entertainment when the person is idle. For example In car consumption would be entertainment oriented content. On the other hand Abhijit Saxena felt that In the next 3-5 years 20% of the phones would be bought for capabilities beyond voice and sms. Jagdish Mitra of MCanvas felt that Convenience & Convergence will drive mobile VAS usage & platforms like DTH is just the start of convergence.
Reliance Telecom’s Krishna Durbha Defends Revenue Share
Reliance Telecom - Krishna Durba in defence of the operator bashing with regards to the poor revenue share had a very emphatic way of making his point. He said this what you expect.. “Mr.Operator Point he made: Telecom Operators are possibly spending more money promoting VAS than any other VAS player himself! Why is Operator share different in International markets? On Cost, Access & Success of VASAbhikit Saxena stated that at any point if the cost of data/access is great than the content being consumed then that content wont last which is what makes VAS suffer as data charges need to come down. On the point of VAS success and revenues for operators Jagdish Mitra stated that VAS has succeeded as Airtel makes more money on music on mobile than HMV makes on music as a whole! On the point of access and cost Manoj Dawane added that The VAS of today would be the service of tomorrow as VAS wont be an addon but will be ‘the service’ that telecom operators provide and will become a commodity. Post Panel Discussions: On the whole the panel had some interesting comments made. After the panel in my discussion with a few people from the telecom operators side a point was made on TRAI over-regulating the telecom space. Besides for that I spoke to Mr.Krishna Durbha of Reliance communication as well who said that cross platform promotion of reliance services has to happen sooner or later i.e. services like bigadda, zapak and even reliance money could come on to the phone as an addon service. Related PostsAlso Check Out: More Recent Articles |
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