WatBlog Newsletter Archive: WATBlog Update "Social networks Gung Ho On Mobile - Facebook-Nokia Alliance In The Making.." from "WATBlog.com - Web, Advertising and Technology Blog in India"

Thursday, February 12, 2009

WATBlog Update "Social networks Gung Ho On Mobile - Facebook-Nokia Alliance In The Making.." from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Social networks Gung Ho On Mobile - Facebook-Nokia Alliance In The Making.." from "WATBlog.com - Web, Advertising and Technology Blog in India"

Social networks Gung Ho On Mobile - Facebook-Nokia Alliance In The Making..

Many big social networks are seriously pitching for their entry into mobile platform as mobile advertisement market sees huge growth and with entry of google in mobile adspace arena it would lead to more participation of companies into mobile advertisement space.

This also comes at a time when online social networking is nearing saturation points and to enter thenext leap of growth it is becoming important for these social networks to focus on mobile arena at the same time handset manufacturers are finding it difficult to attract buyers with just better hardware specifications.

FACEBOOK-Mobile handset makers in tie-up:

FACEBOOK is seriously considering a tie up with NOKIA, the world's biggest maker of mobile phones to include Facebook features in its devices. On the contrary NOKIA is also considering options ranging from creating its own service or application for use of social networking on handsets.

FACEBOOK is said to be working to offer more services on mobile phones from manufacturers such as motorola, Apple Inc. and Research In Motion Ltd(blackberry maker).

It is also looking for partnerships with wireless service providers to deliver social network features efficiently

According to company reports 13 percent of Facebook customers access the sites from their phone which comes to some 30 million odd users. This is also confirmed with Opera report on mobile usage patterns which leads to the fact that there is heavy usage of social networks from mobile.

Features to be offered through the alliance:

To integrate social networks closely to mobile devices, allowing users to merge their phone contacts with their Facebook friends.

To combine Facebook profile pictures with users' address books and a whole host of features including photo and video upload options are also being considered.

Recent announcements:

Bebo launches Bebo Open Mobile:

Developers will be able to create applications dedicated to mobile platform using the new open platform from bebo, of the leading social networks.

Entry into mobile platform really makes sense for social networks as they have now various ways to monetise their sites and leverage the power of mobile advertising market which was worth more than $2.7 Billion in 2008.This would also put a question mark on mobile only social networks because now they would be facing more competition with big social networks and would deprecate their chances of survival.