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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" YouTube Getting Stronger and Perhaps Cracking Better Ways To MonetizeEarlier today I blogged about NDTV’s cricket portal where I also put in a few words about their video portal Tubaah. My view was owning the copyright of the content shared on the web will help garner better revenues as it will attract advertisers. Now there are reports flying of Youtube.com and Universal Music tying up to create a new web service named Vevo. Vevo is said to be a premium service to deliver music videos to online users. What makes the news huge is the size of those involved in the deal. Universal Music is the biggest music group in the world with some of the biggest artists on their roster. On the other hand we have a web service that has gone on to define a whole new category of web marketing. Finally Youtube can have control over the content while still touching base with its core audience. How exactly will this association impact viewership and how are Universal and Youtube going to earn their share of revenue seem exciting to think of. While the above deal works out something beyond pre-roll, post-roll, mid-roll and others Youtube has certainly given advertisers something to think of by pulling in some huge traffic numbers in January. Youtube topped over a 100 million viewers in January 2009. Approximately 147 million US Internet users watched an average of 101 online videos each in January, with 102 million of those people using Google-owned sites, according to comScore. Ninety-nine percent of the video viewing at Google websites took place at YouTube, comScore reported. I wonder if this has anything to do with a lot of people losing jobs and sitting at home. :)..oh wait that’s not something to smile about. Related Posts Also Check Out: GoM setup for 3G auction,BSNL expands 3G service to 11 citiesFinally things seem to pickup for the 3G auction, reported earlier on Jan29 on GoM to be setup,the Government has yesterday setup a GOM( Group of Ministers) to resolve the issues on 3G auction which include setting the base price for the auction and finalizing the number of slots firms can bid for in the 20 of India's 22 service areas to be covered by the sale.The GoM reportedly includes Mr Pranab Mukherjee (External Affairs), Mr Lalu Prasad (Railway), Mr Ram Vilas Paswan (Chemical and Fertilisers), Mr A. Raja (Telecom), Mr Anand Sharma (I&B), Mr Sharad Pawar (Agriculture), Mr A. K. Antony (Defence), Mr H.R. Bhardwaj (Law) and the Planning Commission Deputy Chairman, Mr Montek Singh Ahluwalia. The auction will be conducted by the independent auctioneer, N.M. Rothschild once the issues are resolved by GoM.Though there’s a chance that the auction might take place in the UPA government,the pace of Governments actions on the issue might further auction. In another news BSNL has now extended the 3G services to 11 cities.The cities that will be covered under this are Agra, Ambala, Jalandhar, Jaipur, Dehradoon, Shimla, Lucknow, Ranchi, Durgapur, Haldia, Patna and soft launch in Jammu. BSNL also announced tariff plans for 3G mobile services under pre-paid and post-paid voice, video and data plans. The voice call will be available for 10 paisa per minute under full value 1000 plan. Video calls start with Re1 under unlimited 2,500 plan and Rs 2 for STD video calls. Related PostsAlso Check Out: NDTV Convergence Revamps CricketNDTV.com - IPL Effect or Tubaah?NDTV Convergence the digital arm of NDTV has announced a revamp of its cricket portal CricketNDTV.com. According to their release the new site features such as a video section providing coaching and fitness tips from renowned experts, a revamped blog section, quizzes, contests and a more exhaustive cricket calendar. It appears that NDTV is banking heavily on the video coaching section on the site which dominates the new changes made on the portal. The coaching videos have been developed in partnership with coach Ian Pont.
On the other hand, NDTV had announced the launch of its exclusive video portal a few weeks back. Rajiv considered it their biggest foray into the web products space. What gives Tubaah the advantage over other popular video sharing sites being NDTV owns the copyright on the content. This is the same reason Hulu.com had better earnings than YouTube (on a relative basis). The current crop of changes on CricketNDTV also aims at creating value content in one of the most popular niches online in India - Cricket. Therefore this piece of news can also be a direct follow up to the strategy of launching Tubaah.com. The fact that Tubaah finds itself a prominent centerpiece place on the portal’s header only adds fuel to this thought. And who knows, maybe both these reasons are driving the chain of launces and revamps at the NDTV stable. However, if you search for cricket on Google, CricketNDTV isn’t anywhere in the top rankings, while other major cricket portals including network 18’s in.com which has all the makings of a prime competitor for NDTV convergence find their ranks in the top 10. This might mean NDTV will have to push some paid campaigns perhaps over on top of their network real estate to attract more audience. Related PostsAlso Check Out: More Recent Articles |
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