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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Dish TV Plans to Take its Subscribers to 8 Million by This YearDish TV has announced that it expects to add about three million subscribers this year, taking the total number to eight million. To intrigue and invite new subscribers it plans to launch new value-added services and channels soon. The company is also looking at introducing more value-added services as well as offering more movies under its pay per view model. According to DNA, Dish TV was looking at adding another 200 channels next year from the current 200. Dish TV besides being one of the first entrants in the DTH arena has also shown great initiatives in tie ups for its VAS. It was the first to tie up with Shaadi.com before the matrimony-DTH alliance became the talk of digital media. It had also tied up with ICICI Bank to bring banking products to the comforts of the living room. However, things have been quite quiet in the DTH front since these announcements except for Airtel DTH coming up with some fresh marketing lures and its tie up with Makemytrip.com some while back. So I guess it is safe to expect another round of tie up and competition and one upmanship on the Digital TV front. Quite a lot of digital publishers are feeling the recession pinch especially online revenues, so perhaps the initiative to access new ground through partnering with DTH providers might come from their end itself. There is all the likelyhood that such talks are already in place considering the annual financial closing has neared and companies need to show innovation on their cards for shareholders to look forward to.
Related Posts Also Check Out: Qualcomm Bullish On Mobile TV Market In IndiaThe advent of 3G in India is for sure going to heavily drive mobile TV in India and it makes this market quite attractive not only for service and content providers but for the technology enablers too. Reportedly Qualcomm, the global patents holder for code division multiple access (CDMA) technology is all geared up to enter the Indian mobile television market.
Qualcomm’s move is not just targeting television on mobile phones, but also to provide MediaFLO services for television sets and also on personal music and video players. What exactly is MediaFLO? Qualcomm says MediaFLO system is a mobile broadcast platform that delivers streaming television and video, Clipcasting video and real-time data services to the mobile environment. MediaFLO technology enables the convergence of the broadcast and wireless worlds to provide business opportunities throughout the mobile broadcast ecosystem. Leveraging the global and open Forward Link Only (FLO™) air interface standard, MediaFLO technology provides greater capacity and reduced content delivery costs because it is specifically designed for mobile broadcasting. “We are waiting for 3G rollout in India, which would enable us to introduce mobile television for cell phone users, and this is a big focus area for us.” said Omar Javaid, Vice-president, Business development, Qualcomm MediaFLO Technologies as quoted on televisionpoint. As per the market research done by Springboard Research, the potential market size for mobile TV services is estimated to be $360 million in 2008 and 84 per cent of the current mobile phone users are interested in using Mobile TV service provided the service is commonly available and affordable. Related PostsAlso Check Out: Funding Updates: Onmobile - Norwest / Pubmatic Secures Second RoundEven though the recession gets deeper the funding scene continues to buzz with activity although not at the early stage level. It seems with tough times investors are being cautious and parking their funds with already funded companies. Here are two such stories on the same. NVP India Invests 15 Million $ in Onmobile
Onmobile is anything but a startup infact its a listed company and this investment by NVP indicates that the recession is here and the risk to return ratio for early stage startups might be too risky. Pubmatic Secures B Series Funding
Pubmatic is headed by Amar Goel who is also the founder of Komli an ad network focused on the Indian market. Related PostsAlso Check Out: More Recent Articles
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Norwest Venture Partners India has invested about $15 million (Rs.75 crore) for a stake less than 5% in OnMobile Global Ltd, a provider of value-added services for mobile phones reports 
Pubmatic has secured a B series round of funding from previous investors Nexus India Capital, Draper Fisher Jurvetson, and Helion Ventures. The funding will be used for expansion and new products like PubMatic Premier, which is targetted at large media companies which earn upwards of 5 million $. Pubmatic as we have Click here to safely unsubscribe now from "WATBlog.com - Web, Advertising and Technology Blog in India" or change subscription settings
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