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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" FHM Men’s Magazine Goes Mobile - Ties Up With Mauj MobileA popular international mens magazine FHM (For Him Magazine) which had launched its Indian version last year in association with Next Gen Publishing which owned the license to publish in India has now launched its content on mobile phones for Indian men. FHM is currently targetting men with GPRS enabled phones.
The magazine has tied up with Mauj Mobile which wil modify content for mobile consumption and also help distribute it through various mobile operators in India. Please note that FHM as of now does not plan to launch a mobile version instead it plans to distribute content like images, wallpapers and mobile calendars on the mobile portals of various telecom operators and also on Mauj Mobile site i.e. Wap.Mauj.com. Eventually a wap portal will also be created. They also plan to make available short form mobile videos. Mauj has been in the news earlier for powering Radio city’s mobile presence and its seems with so many users on the mobile front more and more media companies be it TV, radio or print would want to be present on the smallest screen. Related PostsAlso Check Out: Paymate Enters Nepal - Partners With PaybillPayMate which had earlier launched its services in Srilanka in partnership with Bank of Ceylon now has moved north and launched its mobile payment services in Nepal through its local representative PayBill. PayBill has partnership with Everest Bank and Nepal Telecom the largest bank and mobile telephony players in Nepal to offer mobile recharge to over 2.2 million subscribers of Nepal Telecom a telecom company in Nepal.
PayMate plans to enable utility bills, movie and flight tickets, online purchase, retail shopping, person to person (P2P) money transfer, EMI payments with its mobile payments technology in Nepal. Paymate has always followed the strategy of tying up with multiple partners to increase the distribution of its payments services. Be its tie up with Tata Tele earlier this year or its tie up with Sify outlets for mobile gift distribution. Also paymate as a company is very focussed on the Indian subcontinent and it wasn’t a surprise that after srilanka nepal was next of the radar. Related PostsAlso Check Out: Ibibo Launches iVideostar Contest - Ibibo Following the Entertainment Contest Strategyibibo.com has launched 'iVideostar' which is a contest wherein users can display their dancing talent by uploading their own videos. Ibibo has roped in Bollywood choreographers, Bosco and Caesar, whose recent films include Singh is Kinng, Race, Golmaal Returns and Jab We Met to judge the same. Inorder to build traction for this contest a television commercial has been shot and Bosco and Caesar have appeared in it. Ibibo’s entertainment contest strategy Ibibo has been running contests since its inception and they have been very smart about the choice of contests as well. They have been tying up with relevant partners and then executing these contests well. Infact some of the contest look completely branded initiatives and all of them revolve around entertainment. A look at Ibibo’s Contests:
iVideostar - This is about Dancing videos and has roped in well known choreographer Bosco and Ceasar. iFresh Face - Partered with Elite Modelling agency - This ensures that ibibo has a constant flow of good looking women posting their pictures. Which inturn attract the men to go and sign up. SingUrDil - This seems to be a sponsored contest by Cornetto from Walls. Its again around entertainment that is singing. iFashion Photographer - Partnered with FTV - Again fashion photographers would end up clicking pictures of models and most of them have to be good looking in short more eye candy pictures on ibibo.
All in all Ibibo is focussing on being a talent showcase platform via these contests and has a strong focus on entertainment. It also means that media creation i.e. pictures, videos etc are of an high quality and people rate, vote and promote more than they interact. Also guys and girls who participate in such contests work on spreading the word of mouth themselves with hope of winning the contest.
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