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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Our Favourite Startups @ Proto.inThe recently concluded Proto.in had participation from startups around the country. We saw most of the startup presentations and picked out 3 of our favourite startups from the lot that presented. Favourite no.1 Inkfruit - It provides custom t-shirt designs created by designers. It is building a designer community by providing incentives on sale. Inkfruit is angel funded by Mahesh Murthy of seedfund and a couple of other angels. It claims to have already done Rs.2 crores in revenue from t-shirt sales. Why is it our favourite? Simple idea and great execution - The idea of custom printed t-shirts has been around for a decade. The killer aspect of this company is the fact that it harnesses the design ability of a community hence it takes the web 2.0 model of user generated content to t-shirt prints. Existing revenue model and real revenues - Few startups have revenue model’s let alone real revenues and hence inkfruit takes the top spot. Scalable model - They are planning on expanding to other items besides for tshirts which means it can scale with multi product offerings Favourite no.2 LifeMojo - A Health and lifestyle portal. We had blogged about Lifemojo here. Its a part of the MVP portfolio of companies. Why is it our favourite? Unending need for health & Lifestyle - There are some businesses that ride a wave and there are some which can continue life long i.e. for example gillette i.e. shaving will be a necessity for as long as humans are around. Technology may change by shaving or hair removal as a need will stay. In the same manner health and lifestyle would be in focus for a lot of people for many decades to come and this where the Lifemojo guys are addressing a longterm and sizable market. Opportunity for both product and media - Few startups have the opportunity to look at two alternative business models and lifemojo is one such startup which can take the media route i.e. content around health and lifestyle as well as the product route i.e. tools and applications to manage ones health and lifestyle. Favourite no.3 IndiaKhelo - A platform targetted at corporates and schools for outdoor games. It will enable community by keeping score. Large Market - India is a cricket crazy country so much so that school, colleges and even corporates have cricket oriented matches. But no one keeps score and this score isn’t available 10 years later when I want to boast to my children on my batting skills. Indiakhelo plans to solve this problem. This is a huge market and both corporates and schools would be willing to pay for such a service. Multiple Customers/consumers - The customers could be schools and corporates as well as attendee’s to such an event could be charged to attend. Add to that the media created i.e. photo’s, videos and sporting gear could be available online which would again build traction and thereby creating advertising opportunity. Opportunity for both product and media - Few startups have the opportunity to look at two alternative business models and lifemojo is one such startup which can take the media route i.e. content around health and lifestyle as well as the product route i.e. tools and applications to manage ones health and lifestyle.
The other startups that presented at proto.in are as follows:
We would like to know which is your favourite startup! Do comment and let us know. Related Posts Also Check Out: HeadStart Startup Showcase - Part IHeadstart.in is a startup event which took place at Bangalore on the 9th and 10th of January at NIMHANS. We attended the Headstart event and bring to you all the startups that presented at the event. Here are 6 of the startups: Check the WATShow below:
Watch out for part 2 tomorrow. You can view more such exclusive videos only on WATShow.com Related PostsAlso Check Out: More Recent Articles
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