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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Glam Media Acquires Advertising Startup Adaptive Ads - Opens Tech Centre In IndiaWe had blogged about 6 months back on Glam media’s plans to start Ad operations in India. 6 months later Glam has announced the acquisition of Adaptive Ads an advertising startup with offices in Mumbai and San Francisco. Through the acquisition, Glam Media is opening an office in Mumbai and establishing an engineering presence in Pune, India.
Techcrunch reports that Adaptive ads was looking at a series B funding with with a valuation in the $25 million to $40 million. There is no word though on how much was the value of this acquisition. The team leading adaptive ads is of Indian origin much like the CEO and Founder of Glam Media Samir Arora. Now with actual presence in India I wont be surprised if Glam looks to cater to the Indian market as well. After all as per alexa India as a country is the 3rd largest source of traffic for glam.com contributing over 8% of glams traffic. There are a few players targetting women as a segment in India and one of the recent entrants in the space is Indiatimes with iDiva which was launched recently. There is also indiwo by Web18 group but none of them are that large or as glamourous as Glam.com. It remains to be seen what route Glam takes in India both in terms of building further traction and attracting advertisers (if at all). Related Posts Also Check Out: Makemytrip Claims Largest Bus Ticketing Inventory.. Online Travel Competition Moves To Non Air TicketingWith more and more people opting out of air travel for more affordable on ground travel the online ticketing business which is right now mainly dependent on air travel is getting affected too, in the recent WATShow interview Deep Kalra, CEO Makemytrip quoted the total online flight booking is down 21% in Nov, 2008 compared to the last year. Makemytrip which has 40% of it’s business in air travel is planning to grow it’s non-air business to 80% in next three years.
Makemytrip, reportedly has now grown into the largest online bus ticket inventory, It now claims over 8,000 buses, 500 bus operators and over 5000 routes across 14 states in the country. With enough cash flow from it’s Series C funding of $15mn, Makemytrip is going aggressive to capture a larger pie of this huge volume business. As a special offer it is offering 20% cash back to travelers on all bus tickets booked on the website. This move of Makemytrip might severly affect the smaller standalone players in the market like redbus.in and the recent travelyaari.com but it might not affect much of the holiday package players in general. Redbus.in the prime mover in this space is trying to differentiate itself with the ease of access, it has recently gone mobile partnering with ngpay. Though still a nascent business, Online Bus ticketing in India is growing at a fast pace lately at a rate of 30% year-on-year, and has a huge untapped potential. It also looks like the competition in the online travel segment is moving away from air to non air segments. Related PostsAlso Check Out: More Recent Articles |
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