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"Amway India Launches Ecommerce Portal" from "WATBlog.com - Web, Advertising and Technology Blog in India" Amway India Launches Ecommerce PortalAmway India a direct selling FMCG company (also known as a multi level marketing company) has launched its own e-commerce portal at www.amway.in. It has partnered with Microsoft’s Enterprise Services division to implement the ecommerce portal. Amway aims to cross its objective of Rs. 2,500 crore in revenue by 2010 by leveraging the online medium to expand the company’s existing distribution network across 500,000 Amway Business Owners and also to tap the vast semi urban customers base with direct access to Amway’s product range.
Mr. Bill Pinckney, MD and CEO, Amway India threw some light on the size of business in India. He said “Having grown from Rs 91 crores to Rs 800 crores in under ten years, we are now poised for further growth and expansion, and need to reach out to a wider consumer-base. We believe, our enhanced presence on the internet has the capacity to fuel this growth.” Amway had recently starting airing ads on TV to build a brand in India. Check the ad below
It seems with this online foray one could expect a slew of online ads as well from Amway. A sureshot pitch for a digital agency. Also given amway’s offline model an affiate marketing model works perfectly for its online ecommerce play. It remains to be seen how aggressive Amway is with its ecommerce foray and what kind of new media tools it uses to popularise the same. Related PostsAlso Check Out: More Recent Articles
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7 comments:
i really liked the tv commercial coz it has a lot of things conveyed in just 30 sec and that a pretty good job done .... talking about their sales it should rise up may be if they like tie up with a departmental store say like shopper stop it would work ?????????/
the commercial was indeed good but let me know what was the need for the commercial being so tecno centric ...
yes i do agree to this i have no idea wer this ressession is goin to take the stores and the economy ... do u have a solution for this ....
hey do u know are there any new offers or discounts out ??
hey do u know are there any new offers or discounts der ???
yes there is 25% off on sunglasses .......
ya there is 25% off on sunglasses .........
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