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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Zoom TV Ties Up With LiveJounal - Exclusive Interview With Both LiveJournal & ZoomTv On The Tie Up & More..ZoomTv’s latest offering the reality show around bollywood i.e. Bollywood Club has ventured into social
We spoke to Benjamin from live journal who threw light on the tie up and their future plans for live journal. Objective behind the tie up with zoom tv - bollywood club? This is a marketing partnership, livejournal is able to offer a platform and audience and bollywood club is offering great content and insights into a popular tv show. Livejournal is working across the globe on these sort of partnerships and to deliver one is India with a partner like zoom is a great opportunity Future Tie ups in pipeline? We also have established a partnerhsip with caferati to cover creative writing, we will be looking for similar partnerships in the future in areas like travel, sport and news Target Audience? Bloggers or Corporates? We are targetting anyone who has an interest in self publishing, be they people who want to write and express themselves or people who are looking for content which is outside of mainstream media - livejournal has a reputation across the globe for being a home for challenging and interesting writing and artwork, we want to build on that in India too. Monetization Model for India?
We also spoke to Sameer Pitalwalla -Head Digital Zoom TV on the tie up and their strategy moving forward with respect to social media.
LiveJournal has a very specific focus on the Indian blogosphere and creating indigenous communities around content. Our strength lies in creating great, engaging, Bollywood content in multiple formats. This opportunity offered a perfect blend of both our core competencies. Why a blog? The format of the show revolves around strugglers with individual stories to tell. Their stories, via blog entries, video and images will be powered by Zoom on the LiveJournal Idea Bollywood Club partner channel. Why not host the community on Zoomtv.in? A community is not formed in a limbo, it requires an established user base. Zoomtv.in has a set of extremely loyal readers who visit the site to read and watch our content. However, the demands that Bollywood Club exerted required a different blend of users, users who are active contributors and not mere readers. As with Zoom our strategy has always been to be platform agnostic, with 11 million views per month, we are the largest video content brand in India today as well as the most consumed brand across the platforms where we are available. Regardless of where the content is consumed, as long as we have control over monetization opportunities and branding, it doesn’t matter where it resides. We don’t have a platform ego. How will this partnership help the show? LiveJournal will be promoting the Idea Bollywood Club community across their verticals as well as engaging existing Bollywood communities to engage with the vertical. Secondly, this is not a show, its an overarching concept. Bollywood Club is a physical place, anyone can go to the club and audition in front of Bollywood luminaries. Unlike reality shows, there is no ‘winner’ at the end of it and TV is not the only showcase for this concept. When you are looking at 6 month activation, you stop thinking about TRP’s and start looking at engagement. Does Social Media Marketing have an impact on TV Viewership? Social media is a buzzword, all media is intrinsically social. Just because a certain media causes audience engagement in front of a water-cooler instead of an online bulletin board, doesn’t mean it can’t ellicit engagement. Cross media rarely has any spill-over effect, what it does have is an amplification of concept, unfortunately, the effect is intangible, since it can’t be measured using existing data measurement tools. Each medium begets consumption on the same medium. Related Posts Also check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Ibibo Launches Adwinks - Ashish Kashyap, Ibibo CEO says “This is an Experimental Initiative at this stage”Ibibo’s venture into the adnetwork space under the name adwinks was known about in april itself but finally ibibo has launched Adwinks.in and its current avatar it looks like any other ad network. We spoke to Ashish Kashyap, CEO of Ibibo.com who stated that it was too early to talk about Adwinks. Currently he termed the initiative as an “experimental initiative” to test the waters and the response in the ad network space. Currently Adwinks only shows the Ibibo sites as clients and given the large number of traffic they have on their network of sites itself they have enough inventory to attract advertisers but the crucial question is will publishers sign up? As mentioned in our earlier post they already have branding centric advertisers on board and it will be interesting to see how this ad network initiative progresses given that it currently promises pay for performance model. There are atleast a dozen adnetworks in India now and here is a non-exhaustive list: Tonictag By Ishir Digital, Divanation & GoSinbad By Webchutney, Admagnet By Interactive Avenues, Adchakra By Percept Knorigin, DGM (affiliate network) By DGM India, Komli, Ozone Media, Tyroo By SITG, Paypod, Sulekha Ad Network and AdsforIndians. As you can see from the list above most of these adnetworks are by digital agencies or by standalone startups except for Sulekha Adnetwork. The launch of Adwinks hints at the trend that we blogged about a few days back on Publishers launching their own ad networks. We shall be tracking this space closely to see if other publishers launch their adnetworks too. Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult DoT Allows Foreign Players To Bid For 3G License Without An Indian PartnerIn a landmark decision, the Department of Telecommunication (DoT) has decided to allow the foreign companies, interested in offering telecom services in India to bid for 3G license in India, without partnering with an Indian player, reports The Hindu. However, the said company will have to partner with an Indian company before starting the operations, as is required by Indian law. The law says that a foreign company can offer services in India, but they should form a joint venture with an Indian company in which they could not hold more than 74% equity. What this will do is speed up the process of 3G deployment in India. A foreign company can bid for the license, in the meanwhile scouting for a partner. Its been a while, and the DoT seems almost as efficient as Apple, in managing a PR around 3G. Not a week goes by when there is no news abot DoT and the 3G. And then we are told that its still 6-12 months away. I am happy that the steps to speed it up are taken. However, the real delight will come only after 3G is deployed. This, of course, is subject to the pricing by the Telcos.
Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult More Recent Articles
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