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Friday, February 20, 2009

WATBlog Update "WATBlog Panel Mumbai - (Pics) - Passionate & Interactive Discussion" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"WATBlog Panel Mumbai - (Pics) - Passionate & Interactive Discussion" from "WATBlog.com - Web, Advertising and Technology Blog in India"

WATBlog Panel Mumbai - (Pics) - Passionate & Interactive Discussion

WATBlog Panel Mumbai on Entrepreneurship in Digital Media was one of the most passionate and interactive discussions I have been a part of. It was also a long one lasting almost 2 hours. Well analysis of the same to follow on monday but right now you can take a look at the pictures..

Beerud Seth of Smsgupshup addressing the audience

Mahesh Murthy of Pinstorm Making A Point

Alok Kejriwal of Games2win.com and Mahesh Agree to Disagree

The audience gets into the act

More questions

and some more..

The entire album of pictures can be viewed at our Facebook fan page here.

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WATBlog Update There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Here are the WATBlog email updates for watblogna@gmail.com

Ibibo Announces iHunk
MakeMyTrip.com Travels to Airtel DTH
Panel Discussion On Blogs Vs Mainstream Media @ Wordcamp Delhi
Today Is WATBlog Panel Mumbai - Check Who All Are Attending!
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There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Ibibo Announces iHunk

So the beginning of 2009 seems to be keeping ibibo.com busy as it did towards the end of 2008. They announced the launch of a new application - iHunk, for young men across India to showcase their talent, and create their audience and fan club in order to enter the business of modeling.

Ashish Kashyap, CEO of Ibibo says,"Seeing the success and recognition achieved for the young women through ibibo iFreshFace, we wanted to extend a similar platform for the young men in the country. All these initiatives are part of our vision to provide a platform to the ibibo community to showcase their talent and get recognition. We will continue to incubate such applications across various genres."

Ibibo is banking on what has worked for it in the past and its own unique model of tie up and integrated contests. It had launched similar efforts like iVideostar, iFreshface, SingurDil and iFashion Photographer earlier. WATBlog had also reviewed this model back when iVideostar was launched in December. Rajiv had concluded then that Ibibo is focusing on being a talent showcase platform via these contests and has a strong focus on entertainment. And not to forget the word of mouth that such endeavors can generate.

However, clearly as the earlier initiatives now suggest, there isn’t enough sustainability compared to other new media apps that we hear. It is not a big problem really, and the silver lining is fresher content.

The January contest has ended and the users have picked a winner ( Sanjay Khan is the most popular iHunk of the month) while the February contest is still going on. Every month, the community will vote for their favourites and one young man will be named iHunk of the month and will win a two-year modeling contract with Elite Model Management and also get an exclusive portfolio shot by photographer, Subi Samuel.

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MakeMyTrip.com Travels to Airtel DTH

MakeMyTrip.com and Airtel DTH announced earlier this week that the travel portal will provide information about its holiday packages to Airtel’s DTH users.

The packages will be available on the iTravel interactive channel of Airtel Digital TV. To buy a package, viewers can send an SMS to a particular code and will be contacted by the MMT sales team to complete the purchase.

Afaqs makes a fine point when it says that DTH operators can only differentiate themselves through their channel packages and interactive content. Therefore, content alliances, such as this, help in retaining viewers. And we have seen this earlier as well with the online matrimony space tying up with DTH providers.

Makemytrip has been in pursuit of other avenues since deciding to move out of its core business of air ticketing. We had covered them claiming the largest bus ticket inventory for instance a while back. The itneresting point to note in this news is that the service is for users to buy holiday packages, again anon core business that Makemytrip has been focussing on since some while. Deep Karla had mentioned about these revenue streams in his WATShow with us.

However, I actually have doubts on how far this media could work to build revenues for Makemytrip. To me it just seems an added marketign line that Airtel can use to sell it’s DTH package. Holiday is usually a planned affair and can’t be decided on a whim looking at a TV channel no matter how alluring a package they display..it’s not grocery after all. On the brighter side however, this can drive more people to Makemytrip’s site to make the booking or find more information, perhaps housewives or the college crowd ( i.e. segments yet to digitise themselves completely).

The chances of hearing news like this is something we had predicted in one of our analysis of the OTA and Travel space:

“…The situation also calls for aggressive marketing tactics which can be expected in a highly competitive market. While the downside of course is the dwindling pie, on the other hand it can drive up growth of the online segment which will be good for the entire Indian e-commerce industry in general. Aggressive marketing will also bring in VAS into play with added dangling carrots for the user. So one can expect travel discounts, combined holiday packages, convenient booking systems and perhaps more intuitive and hassle free interfaces….”

And there is still scope to hear more stuff on these lines this year.

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Panel Discussion On Blogs Vs Mainstream Media @ Wordcamp Delhi

Well we had blogged about the fact that we shall be heading to Wordcamp delhi happening tomorrow. We have another update for you! I shall be moderating a panel at Wordcamp on Sunday which would be on “Will blogs replace mainstream media - US vs India perspective”

The panelists for this panel are:

Matt Mullenweg - Founder of Wordpress
Om Malik - Founder GigaOm.com
N Madhavan - Assosciate editor, Hindustran Times

Im looking forward to moderating such an elite panel and bringing out key insights that might impact the new media scene in India and US. This panel is scheduled to take place on Sunday 22nd of February at 4pm. So be there as the registrations are still open. Register here

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Today Is WATBlog Panel Mumbai - Check Who All Are Attending!

Our second panel in mumbai has seen a tremendous response. Over 275 registrations and Im still getting emails and calls for more registrations. Well we are looking forward to seeing those who registered and are looking ahead for a great engaging and insightful panel discussion today. The reason to conduct this panel in collaboration with NMIMS Ecell is go beyond just the Industry and reach out to students who would form tomorrow’s digital media entrepreneurs and employees.

WATMedia is in the business of connecting Web, Advertising and Technology and such panel discussions are onground exercises to build those connections among people especially in these times.

For those who couldn’t register do track WATBlog for pictures, analysis and Video soon.

Here is the list of people who have registered:

* Shantesh A, Student, NMIMS

* Prasad Abhanave, Branch head [Chembur], Sutra services Pvt Ltd(Sutra HR & Sutrajobs.com)

* Rohit Agarwal, Senior Consultant, PricewatehouseCoopers

* Anand Ajantiwale, Sr. Executive, Info edge India Ltd.

* Gulrez Alam, MD, Resultrix Media

* Faiyaz Ali, Online PR, Id8Labs

* Sunny Amlani, Marketing Manager, Globosport Digital

* Richa Anand, Asst. Manager- Sales, Tagg Cybertech

* Riya Anand, Creative Controller, Ogilvy

* Rashi Arora, student, NMIMS

* Saurabh Arora, student, NMIMS

* Sourabh Arora, student, nmims“`

* Jai Awatramani, Student, MBA(Tech.), NMIMS

* kamal awatramani, New Media, Ad Sales - Naukri, Jeevansathi & 99acre, Info Edge (I) Ltd

* waqar azmi, Founder & CEO, Sutra services Pvt Ltd(Sutra HR & Sutrajobs.com)

* Rohan Babu, Sr.Manager, Media2win

* Rohit Bagad, Product Manager, Tata Consultancy Services

* Aditya Bagarka, Student, NMIMS

* Bhushan Bagwe, Engineer, not working

* Jayesh Bajaj, Entrepreneur, Volgatech

* Madhu Balakrishnan, SEM/SEO Analyst, Rupeetalk Financial Services Pvt. Ltd.

* Kirthana Balasundaram, Student, NMIMS

* Pankaj Balchandani, deputy manager, HDFC Bank

* Tushar Bangera, Management Trainee, Media2Win

* Ashish Bansal, Student, NMIMS

* shreyas barve, student, A.V.C.O.E

* Sumeet Batra, Student, NMIMS

* Garima Baweja, student, NMIMS

* Rishabh Beria, Executive Director, janus Consultrix Pvt. Ltd.

* meet bhalla, Student, five star decor.

* Gaurav Bhandari, Student, NMIMS

* Kaushik Bhanushali, Co-founder and COO, iRefr.com

* Ekalavya Bhattacharya, Product Head, Contests2win.com

* Lalit Bhise, CEO, Mobisy

* Gaurav Bhogale, Student, NMIMS

* Siddharth Bothra Bothra, student, NMIMS

* Bhavin Chandak, Student, NMIMS

* Monalisa Chandra, student, nmims

* Piyali Chatterjee, Student, NMIMS

* Dipen Chaudhart, Sr. Developer, ICLP

* Apurva Chaudhary, Student, Bharati Vidyapeeth

* Vivek Chaudhury, student, NMIMS

* Yusuf cherawala, Sr.Executive, Hungama Moblie

* Ravi Chettiar, SEM Specialist, AdChakra

* Suresh Chettiar, Account Manager, Communicate2

* Piyush Chhaperwal, GM - Ad Online Sales, Vdopia

* Varsha Choksi, Mgr. Client Servicing, BC Web Wise Pvt. Ltd.

* Mahavir Chopra, CEO, Bonsai Insurance/InsuranceMall

* Tabrez Contractor, Campaign Manager, BIGFlix.com

* Dany Coutinho, Account manager, Communicate2

* Bhawana Dahiya, COO, Antfort People Technologies

* Meet Dalal, Manager, Hungama Mobile

* Percy Daruwalla, Sr. Mng Business Development, Aditya Infotech Ltd

* Sudipto Das, Group Head, GroupM

* Hakim Datawala, Student, NMIMS

* Prajna Datta, Student, NMIMS

* Jigar Desai, Asst.Manager, Ugam Interactive

* Deepti Deshmukh, Manager - Client Solutions, EBS Worldwide

* Ankit Dhadda Dhadda, Student, NMIMS

* Mrigank Dhaniwala, Content Manager, Bollywood Hungama

* Ankur Dholi, Asst. Manager, Info Edge India Ltd.

* Venkat Doddi, Director, Quicksoft Solutions Pty Ltd

* Roshan Dsilva, Managing Director, Paytronic Network Pvt. Ltd.

* Kartik Dua, Sr Talent Acquisition Manager at Sutra HR, Sutra Services (P) Ltd — (www.kaamsutra.info)

* Ashwin Dutt, Editor, DigiMouth.com

* Pritam Dutta, Project Manager, Mahindra & Mahindra

* Firoz Engineer, Vice President, Globosport Digital Pvt Ltd

* Pearl Engineer Engineer, Student, NMIMS

* stavros fernandes, Web Designer, jomel

* Arun Fulara, Manager - Mobile/IPTV, Hungama Mobile

* Ankita Gaba, Free Lancer, Super Chooha

* Krishna Gadi, Student, SPJIMR

* Harsh Gadia, Director, Smursh Ventures Pvt. Ltd.

* Namrata Gajaria, Client Servicing, BCwebwise

* Pooja Ganeriwala, Business Development, Pinstorm

* dhayanithi ganesan, student, NMIMS

* Rahul George, CEO, Join the dots

* Alap Ghosh, Business Head - Mobile Marketing & Advertising, Activemedia Technology

* sougata ghosh ghosh, Group Manager, Hungama Mobile

* Riddhi Gopani, Student, NMIMS

* Sunil Gopinath, student, NMIMS

* Jay Gotecha, Management Trainee, P9 Integrated

* Venkateshwarrao Gundu, Network Admin, PCS Tech.

* Gaurav Gupta, Student, NMIMS

* Karan Gupta, Associate Vice President, Digital Law & Kenneth

* Nishant Gupta, student, NMIMS

* Rishi Gupta, Business Planning, Reliance Life Insurance

* bharti gurav, Web development, JuxtConsult Pvt. Ltd

* Ananya Halder, Manager,Solutions Delivery, EBS Worldwide Services Pvt.Ltd

* Ananya Halder Halder, Manager - solutions Delivery, EBS Worldwide Pvt Ltd

* Manoo Haryal, SR. Business Development Manager, Mastiff Tech Pvt Ltd

* Prashant Hosangadi, Senior Associate Director, Systems, Quintiles Research Pvt Ltd

* Aashish I, AVP, PKSPL

* Imran Ilahi, PeopleSoft Technical Consultant, Tata Consultancy Services

* Rizwan Iqbal, Co-Founder and VP Marketing & Technology, Sutra Services Pvt. Ltd.

* Kartik Iyer, Student, NMIMS

* Krishna Iyer, Head, Advertising, iXiGO.com

* Raghu J, Entrepreneur, FT

* Ali Akbar Hatim J.P., Sr. Manager - Media and Digital Assets, Digital Law & Kenneth

* DARSHAN JADHAV, SEM -Business Development Executive, Position2

* Gagandeep Jaggi, Student, SPJIMR

* Abhishek Jain, Tech Team, Interactive Media

* Deepika Jain, N.A., N.A.

* Niraj Jain, Principal Officer, Bonsai

* Pallav Jain, Director - Business Development, Convonix Inc.

* Parag Jain, Student, NMIMS Mumbai

* Samkit Jain, Student, NMIMS

* Siddharth Jain, Student, NMIMS

* Ashish Kumar Jhunjhunwala, Student, NMIMS

* Sreelaj John, CEO, iDuple

* Praveen Joshi, Manager, Resultrix

* swapnagandha joshi, student, umbc

* Prasoon Jyotishi, Account Manager, Communicate2

* Megha Kakkad, Sr. Branding Executive, Percept Pictures

* Manan Kakkar, Evangelist, Manan Inc.

* Rajesh Kamath, Sr. Enterprise Architect, Oracle

* Raj Kanapur, CEO/Co Founder, Cloudtarde

* Kartik Kannan, Product Manager,Consumer Business, Hungama Digital Media Entertainment Pvt Ltd

* Atul Kapoor, Blogger, http://slashjunk.com/wordpress/

* Resham Singh Keer, Proprietor, Orion Adeas

* Siddesh Kerkar, Performance Marketing Analyst (SEM), Integrid Media Pvt Ltd

* Zai Kerkar, student, VJTI

* Sohail Khan, National Head of BD and Account Management, DGM India

* preetish komath, Manager, Ugam Solutions

* Venkata Suresh Korada, Product Manager, ICICI Bank

* Amit Kubal, Search Associate, Communicate2

* Siddharth Kulkarni, student, K.K.W.I.E.E.R Nasik

* Binit Kumar, Student, NMIMS

* Narendran Kumbeswaran, Business Development Manager, TCS

* Abhijeet Kunder, AGM - Ops & Delivery, Activemedia Technology

* Vivek Kuriyal, Consultant, New media strategy, Proditech Solutions

* Vishal lakhwani, Business development, Fossil Communication

* Delvin Lobo, Client Servicing Executive, BC Web Wise

* Kewal Lohia, Sr. Executive, Infoedge India Ltd. ( Naukri.com )

* Kewal Lohia Lohia, Sr. Executive - Key Accounts, Infoedge India Ltd. ( Naukri.com)

* Maulika M, Founder, EagleVision Media Inc

* Gaurav Mahimkar, Media Operations Executive, Adchakra Networks

* Indroneil Maitra Maitra, Creative Director, Globosport

* Hemanshu Makatia, Sr. CME ( Campaign Management Ex) + Sem, People Group ( Shaadi, Makaan, Fropper, Astrolife.com)

* Sahil Malkani Malkani, Co-Founder, smursh.com

* rohan mane, search associate, communicate2

* Subhash marathe, Digital Strategist, Contests2win.com

* Raynia Mascarenhas, Client Servicing, BCWebWise

* Siddhant Mazumdar, Copywriter, OgilvyOne, Ogilvy & Mather.

* Ruchika Mehra, Strategic digital planner, Ogilvy and Mather, mumbai.

* Hitesh Mehta, Head - User Experience & Design, People Interactive (shaadi.com group)

* Kunal Mehta, Student, NMIMS

* Minen Mehta, Solution Specialist Manager, Microsoft

* Nisha Menezes, Marketing Manager, Komli Media

* Anil Menon, Student, NMIMS

* Pankaj Mhatre, Product Manager, 2cast

* Lavin Mirchandani, PM, TiE Mumbai

* Dinyar Mistry, Regional manager- Ad Sales, Info Edge India Ltd.

* Gourav Mittal, Business Development, flora2000.com

* Neeraj Modi, student, NMIMS

* Shilpa Mohta, Asst Manager - Client Servicing, id8labs

* Sushant Mondal, Student, NMIMS- Core MBA

* Nitin Mukadam, CEO, Allied School of eMarketing

* Jagannath Murthy, Business Development Manager, TCS

* Sanjivini Naidu Naidu, Assistant Traffic Manager, Komli Media

* Vivek Namboodiri, Client Manager, Position2 Marketing Pvt Ltd

* Ajay Natesh, Manager, Godrej Consumer Products Ltd.

* Aliasgar Navagharwala, Student, NMIMS

* Shrikrishna Nikam, Solution Architect, Patni

* Brajeshwar Oinam, Entrepreneur, oCricket

* daksh pandya, Manager, Thinklabs

* pooran panwar, Business Development Manager, Media & Entertainmen, Tata Communications Ltd.

* Netra Parikh, Logistics, Events, Pinstorm

* Melissa Patheria, Business Development Manager, EBS WorldWide Ltd

* Roshni Pereira, Sr. HR Executive, Digital Law and Kenneth

* Sandeep Vijayan P Perincheri, Student, NMIMS

* Mario Perira Perira, PR, Rediffusion Y&R PR

* Mahendra Phadke, Onlie Ad Sales, NCL

* Sandeep P Pillai, Programmer, Free Lance Programming

* Preeti Pincha, Executive Director, Janus Consultrix Pvt. Ltd.

* Sameer Pitalwalla, Head - Digital, Times Audience Network

* bisakha praharaj, student, nmims

* Sharon Dev Prakash, Student, NMIMS

* Jagdish Purushothaman, sr. manager - online marketing, vodafone

* Imran Ali Qureshi, Search Associate, Communicate2

* Khaled Qureshi, Sales & Distribution, Films/Content

* Giriraj Raj, Analyst, TCS

* Nischal Ram, Senior Business Analyst, Mastek Limited

* Anand Ramaswami, R & D Engineer, TRI Technosolutions Pvt. Ltd.

* Murli Ramkrishnan, Director, iProperty.com

* Sachin Ramnani, Student, NMIMS

* Sachin Ramnnani Ramnani, Student, NMIMS

* Sudhindra Rao Rao, Digital PR Professional, Hanmer MS&L Communications Pvt Ltd.

* Naina Rastogi Rastogi, Director, Rediffuison Y&R PR

* Faiz Rehman, student, NMIMS

* Ashwin Roy, Enterprise Mobility Sales, Netcore Solutions Pvt. Ltd.

* Mohammed Ali Rukadikar, Filmmaking/Content Development, Freelance

* Vishal Rupani, Product Strategy Manager, Hostway Corporation

* Kalish S, DBM Mang., Reliance Inds.

* Abhishek Sahni, Student, NMIMS

* Ritu Sareen, Client Servicing, BCWebWise

* Amin Satish, sem / smo / seo, Adchakra

* Vishal Saxena Saxena, Sr. Manager (Delivery & Operations), Active Media Techonology

* Apurba Sen, assoc director, Rediff

* Narendra Sen, Director, Emaxglobal

* Aditya Sengupta, Ideator, Vignetting Life

* AYAN SENGUPTA, student, student

* Elroy Serrao, Student, NMIMS

* Hariom Seth, Manager- Business Development, VF Connect

* Mayur Sethi, Media Supervisor - India, Media Contacts, India.

* abhishek shah, Regional Manager, Tyroo Media

* Bhowmik Shah, N/a, N/a

* Deven Shah, Business Head, MoneyMentor Financial Information Services Pvt Ltd.

* Dhruv Shah, Consultant, Technical Strategy., Proditech Solutions

* Dhwaj Shah, Student, Usha Pravin Gandhi College

* Harshil Shah, Manager, Edelweiss Capital

* Krushant Shah, search associate, Communicate2

* Nishit Shah, IT Manager, URBZ

* rina Shah, Software Developer, ICLP

* Ronak Shah, Professional Web CopyWriter & Owner, WebCopyWritersBlog.com

* Shreyas Shah, Client Manager, Position2

* SMIT SHAH, FREELANCER, SMITDRIVE

* Rizwan Shaikh, SEM/SEO Manager, Id8Labs

* Abhimanyu Sharma Sharma, Student, NMIMS

* Rohan Sharma, Student, NMIMS

* Arjun Shashidhar, Student, SPJIMR

* Kunal Sheth, Web Architect, Web18

* Deepak Shetty, Digital PR Professional, Hanmer MSL

* Shibu Shivanandan, Search Head, Resultrix Media Pvt Ltd

* Ajay Simha, Student, SPJIMR

* Alokedeep Singh, Head-Loyalty Program & Internet Marketing,SME Grou, ICICI Bank

* Anil Singh, Associate Director - SEO, Interactive Avenues

* Manmeet Singh, Manager- Marketing & Alliances, Travelguru.com

* navneet singh, student, NMIMS

* Supreet singh, CEO, iRefr.com

* Vivek Singh, Marketing Intelligence, Aditya Birla Nuvo Ltd

* Aditya Singhal, Manager, Edelweiss

* Ragini Somani Somani, Client servicing, Span communication

* sweetdevilu@gmail.com sonawala, Account Excecutive Clicent Servicing, Law n Kenneth India

* Dinesh Soni, HR Associate, Ennovata

* Pushkar Soni, Student, NMIMS

* Pushkar Soni, Asstt. Manager, SBI

* raghav soni, founder, earnstop

* ritesh soni, engineer, sangam india ltd.

* Vikas Soni, Student, NMIMS

* SAILESH SREEPERUMBUDURU, STUDENT, NMIMS

* Sham Srinivas, Student, NMIMS

* Ashwin Kumar Subramanian, Student, SP Jain

* Siddharth Surana, Business Director, Media Contacts

* Neha Sureka, Media Strategist, Nautanki.tv

* Sunilkumar Suvvaru, AVP, EBS Worldwide

* imranali syedhabibi, Account Manager, DGM INDIA

* Abhinandan T, Senior Copywriter (Digital), OgilvyOne Worldwide, Mumbai

* Deepak Tahiliani, Manager, Shiksha.com, Info Edge (I) Ltd.

* Nirupama Tanguturi, Senior Manager, Hungama Mobile

* Asfaq Tapia, Corporate Communications, Pinstorm

* Anil Tembe, student, nmims

* Sagar Thackar, CoFounder, Igloo360 Technologies ( Web - Mobile - Animation )

* Gautan Thadani, Account Manager - Digital, Hungama

* Jay Thaker, Digital Media/Marketing Enthusiast, N/A

* Abhishek Thakkar, Manager, Hungama Mobile

* Samir Thakkar, Chartered Accountant, Chartered Accountant

* Anuj Thakur, Director, Ikon Industries

* Vijay Togaru, CEO, ViralDots

* Ravi Trivedi, Director,offshore operations, Emaxglobal

* Suyash Trivedi, Founder, www.pipingo.com

* Trushant Ugalmugale, Project Manager, Tata Consultancy Services Ltd

* Binod Vaidya, Independent Internet Professional, Health (Online Media)

* Akshay Valsangkar, Student, Whistling Woods

* Sunil Veena, Student, SPJIMR, Mumbai

* Vinay Venkatesh, Associate Creative Director, OgilvyOne Worldwide

* satish vijaykumar, Sr. Mgr - Biz Dev, Activemedia Tech

* Vinesh Viswanathan, Assistant Business Analyst, Tata Consultancy Services

* Amit Vohra, Student, NMIMS

* Aditya Vyas, Student, CRKIMR, Mumbai

* Amit K Walinjkar, AVP - India Business, EBS Worldwide Services P. Ltd.

* Mukesh Yadav, Jr. Developer, Magnet Technologies

* Sahil Zafar, Business Development, Komli Media

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BE OUR REPRESENTATIVE IN THIS JOB OFFER

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Thursday, February 19, 2009

WATBlog Update There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Here are the WATBlog email updates for watblogna@gmail.com

Sify Plans 2000 Single PC Internet Kiosks - To Focus On Iways
Bharti Airtel launches A Windows-based Online Desktop on Airtel broadband
More Recent Articles
Search WATBlog.com - Web, Advertising and Technology Blog in India

There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Sify Plans 2000 Single PC Internet Kiosks - To Focus On Iways

Increased scope of advertising revenues through cafe's and kiosks is helping companies revert their old stand of addition to their cyber cafe chain being put to backburner.

As part of its plan to expand in the Indian internet service retail business, net service provider Sify is planning to venture into single-PC internet kiosk business, besides opening 2,000 additional outlets of its iWay internet cafe chain.

Sify’s Strategy for their Iway chains:

Aman Mehra, Sify National head (expansion) told PTI, "We have started a pilot project in single-PC internet kiosk format and have tied up with the Municipal Corporation of Greater Mumbai to provide customer facilities. We are planning to take this format to all the metros and are in talks with some government agencies,"

The company has approached the Department of Information Technology (DIT) for collaboration in the project.
They are also expanding their iWay chain with plans to set up 2,000 more internet cafes by 2009-10, up from the existing 3,000 outlets. For the iWay project, they are focussing more on Tier II and III cities where internet and pc penetration is still low and would try to have uniform rate for all customers

All the new single-PC internet kiosks and iWay outlets would be franchise operated. Sify's single-PC kiosks would be low-investment manned outlets, providing 45 services including internet, VOIP, travel booking and online bill payment.

Changing scenario:

Many online players are looking at entering into cybercafe space despite very harsh measures being taken by government after the recent mumbai blasts.

The main reason of this drive could be attributed to ad revenues which firms are getting by selling desktop space or partial ownership rights of these kiosks and entry of players like ideacts could only improve scenario of Indian cyber cafe scenario.

In the days to come similar announcements could be seen from the likes of R-ADAG group for their zapak gameplexes and kiosks being formed by several other companies for services and interactions with their customers.

Paymate Ties Up With Sify iWays For Mobile Gift Voucher Distribution

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Bharti Airtel launches A Windows-based Online Desktop on Airtel broadband

Bharti Airtel just a few days ago announced the launch of the world's first Windows based Online Desktop-powered by Microsoft and Nivio, giving access to a personal virtual desktop from any computer connected to the internet for Airtel broadband customers.

This initiative will pave the way for easy and affordable access to computing and broadband in India. This service will be available to all Airtel broadband customers across 95 cities in the country .

According to them:

On the occasion, Mr. Atul Bindal, Telemedia Services, Bharti Airtel said, "With this initiative, Airtel hopes to increase computer and broadband penetration by making it easy, affordable and with low access barriers. Our Online Desktop platform – powered by Microsoft and Nivio - will be useful in making computing more accessible to SMBs, SMEs and SOHOs as well as individual home customers of Airtel broadband."

Mr. Rajan Anandan, Managing Director, Microsoft India added, "Microsoft is committed to deliver solutions that help make it easier and more accessible for customers. This partnership with Bharti Airtel and Nivio brings us closer to this vision."

Features :Personal, Secure and On-demand

Online Desktop is accessible through any computer with internet access and allows users to rent software per month

The features include:

· 5 GB space to store documents, photos, music, presentations, software at a central place.

· The freedom of accessing your data anywhere, anytime

· Free Anti-Virus protection which makes stored data safe and secure

· Original and latest software on a rental basis – pay as you go

· Reduced IT infrastructure cost with no cost of CPU

· Unified billing with service usage included in monthly Airtel broadband bill

Charges:

The plans start from Rs. 99 per month and for Rs. 199 per month for the Retail Pack customers get 5 GB of online storage space, free Anti Virus protection, Windows-based operating system, automatic backup -accessible from anywhere in the world.

Specially-tailored Professional and Business Packs at Rs. 399 and Rs. 699 per month respectively that provide a Windows-based Operating System and MS Office

The Online Desktop service is powered by Microsoft and Nivio and backed by 24×7 customer care from Airtel.

Nivio is a 20 member Delhi based startup and one of its co-founders is Iqbal Gandham founder of Net4india,india's only listed player in web hosting and solutions space.more on Nivio.

This could be a good signal for Indian broadband and pc scenario in the days to come which is reeling under very low penetration rate and is a positive step as a big telco and software giant is supporting such activity.

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