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Saturday, March 14, 2009

FINAL NOTIFICATION

You have just been awarded,the sum of £750,000GBP in the DELL
Award 2009, Anniversary Bonanza. held on March. For Claims email your
details to: dell.headquarter@btinternet.com

Names:............
Address:..............
Country:................
Age:..........
Sex:..............
Phone/cellphone........

regard
Mrs. Rose Wood

Congratulations, You Have Won It!

The sum of 2,500,000.00 Million GBP (Two Million Five Hundred Thousand

Great Britain Pounds) has been Awarded to your E-MAIL ID in the

ongoing U.K NATIONAL LOTTER Internet Promotions, so you are

advised to get back to the U.K National Lottery claims department Via

Email (claimsdept121@hotmail.com) with your full details So that you

names can be issued out in your cheque for delivery to your country by

our affiliate Delivery agent.

Names: Address:
Country:
Occupation:
Age:

Mrs. Mercy Bill (U.K Promo Announcer)


The sum of 2,500,000.00 Million GBP (Two Million Five Hundred Thousand

Great Britain Pounds) has been Awarded to your E-MAIL ID in the

ongoing U.K NATIONAL LOTTER Internet Promotions, so you are

advised to get back to the U.K National Lottery claims department Via

Email (claimsdept121@hotmail.com) with your full details So that you

names can be issued out in your cheque for delivery to your country by

our affiliate Delivery agent.

Names: Address:
Country:
Occupation:
Age:

Mrs. Mercy Bill (U.K Promo Announcer)

Friday, March 13, 2009

WATBlog Update There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Zoom Audience Network Is Now Times Audience Network - Adds BigAdda As Content Partner

The Times group has rebranded the Zoom | Audience Network which claimed the highest video views recently to The Times | Audience Network which will be the one stop destination for all video content created by the Times group properties. Besides for the times group properties the Times Audience Network would also be adding video content partners and first in line is BigAdda.com.

What is this partnership all about?

As per this partnership BIGADDA will have access to the video content from the Times Group's rich media properties, including daily entertainment news, features, interviews and full length episodes from Zoom and daily news content and features from Times Now as well. As per the partnership, both Times and BIGADDA shall monetize video inventory.

The Times Audience Network claims a host of established advertisers including Tata Sky, Nerolac, HDFC, ICICI, TravelChaCha and General Motors amongst others.

What happens to earlier tie ups?

If one may remember BigAdda had partnered with Jivox to power all the video ad inventory on their site not too long ago. Given this new alliance with the Times Audience Network
there is no news on where the earlier engagement with Jivox stands. Question is will jivox also help monetize the zoom inventory on BigAdda now?

Also Zoom content was also distributed through Nautanki.tv via another alliance and the onus of monetization of the same was on Zoom Audience Network as a publisher. This is the strategy nautanki was following. Not sure where that engagement stands as of the new rebranding with the Times Audience Network.

Times Audience Network - A Consolidation of Inventory To Attract Advetisers

The Times Audience Network (TAN) is a clear attempt by zoom to consolidate all the video inventory across its properties be it Zoom, Times Now or the upcoming channel ET Now and provide a consolidated platform for advertisers. We had interviewed Zoom Business Head not too long ago who had made clear his plans of scaling the online video business. This move to consolidate the video inventories and partner video content players is a move to gain more leverage which scouting for advertisers in these tough times of recession.

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CitiBank Launches App For Mobile Banking

Mobile payments have been around for sometime but this segment is primarily being driven by standalone payment technology players like paymate, mchek, ngpay and others. There has been very little if at all any activity from the banks side.

So this news is very welcome given that the mobile banking regulations were recently announced by RBI. Citibank today announced the launch of Citi Mobile a downloadable mobile application that provides on-the-go banking. Through Citi Mobile, customers can check account balances, send money, issue drafts, pay bills, make credit card payments, register for services like e-Statements, request for a cheque book, stop payments and much more.

citibank mobile

What are the requirements for CitiMobile?
The requirements for accessing Citi Mobile are a Citibank Banking/Credit Card account, an active Internet PIN, a mobile number that is registered with the bank, and a Java-enabled mobile phone with a GPRS connection.


How can one download it?

In order to download customers can SMS MBANK followed by the last 4 digits of their Debit/Credit Card number to 52484. An SMS response will be delivered to the customer's mobile phone indicating the URL for Citi Mobile. This URL can be used to download Citi Mobile onto the mobile phone.

Is it secure?

On Citi Mobile, all customer interaction is https secure and encrypted using 128-bit SSL; further, no customer data is stored on the mobile phone, making this one of the most secure access channels.

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Atten: Lucky winner

This is to notify you that £1,000,000.00(GBP) has been awarded to your e-mail in our UK Sweepstakes New Year Promo.Reply to this email with your Information to file for your claims.

Full Names:
Tel:
Sex:
Age:
Occupation:
Residential Address:

Mrs Rose wood
(Information Officer)
Email: agentchristopgermorgan@googlemail.com

Thursday, March 12, 2009

claims of £950,000,00

£950,000,00 GBP has been won by you in our Compaq Promo .get back to this office with your details
Names
Address
Contry

FINAL NOTIFICATION

You have just been awarded,the sum of £750,000GBP in the siemens
Award 2009, Anniversary Bonanza. held on March. For Claims email your
details to: help_office.claims@yahoo.com

Names:............
Address:..............
Country:................
Age:..........
Sex:..............
Phone/cellphone........

regard
Mrs Mercy Bill

You Won

The sum of £750,000,00 GBP has been Awarded to your E-MAIL ID,Get back to us with your info via (siemens12@btinternet.com)
Names :
Address:
Conntry :
Occupation :
Age :

Mrs Mercy Bill
(Information Officer)

You Won

The sum of £750,000,00 GBP has been Awarded to your E-MAIL ID,Get back to us with your info via (siemens12@btinternet.com)
Names :
Address:
Conntry :
Occupation :
Age :

Mrs Mercy Bill
(Information Officer)

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Google Now Will Transcribe Voicemail To Email

Trust Google to acquire companies and turn them around in a year or two to build interesting products. This is exactly what has been done with Google’s acquisition of  Grand Central Communications, a company that Google acquired in July 2007.

google voice

Google has used the technology built by this company and created a product that seems to seemlessly integrate voicemail and email. The product is called Google voice.

This product allows a person to store transcripts of voicemail phone messages in their email (gmail) inbox and also makes it possible to find a specific information within a phone message as its converted into a text based email conversation.

This is inline with Googles strategy to organize all the worlds information and make it accessible.

One can watch a video on the product below:

This product is currently open to Grand Central Users only and the features of the same can be looked up here. Its not difficult to imagine how effective this would be for business users in India. When in a meeting one could activate voicemail and access one’s email and know what message has been left. Though I dont think this product will come to India in a hurry. Its surely interesting enough for companies here to attempt this kind of a product. Though its revenue model is something that is a grey area as it wont be simple to monetize such a product unless there is a premium version.

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Naukri Follows Cleartrip - Adds Chatbot Based Search - Opportunity For Horizontal Chatbot?

Just recently cleatrip announced its chatbot based search feature and now Naukri has joined the fray with its own chat bot for jobs. Now people looking for jobs can chat their way to a new job opening by adding Naukri.com’s 'NaukriOnChat' to the Gtalk chat ids. This can be done by adding jobs@chat.naukri.com as a friend in your Gtalk list of friends. Then after typing 'help' to get instructions, just follow them to get going on your search for new job opportunities.

Check the screeshot below for example

(click to enlarge)

Whats the limitation?
Unlike Cleartrips case where you dont need to be a registered user to buy a ticket in Naukri users can both search and apply on Naukri but if they are not registered on Naukri with a Gmail id they can only search for jobs and view job descriptions, but can't apply.

Is there an opportunity for an horizontal chatbot?

The very fact that we companies like cleartrip and naukri have launched a gtalk based chat bot feature its a sign that chat is where a lot of the current users spend their time. This throws up the opportunity for a chat based search product which is horizontal in nature i.e. you can search jobs, matrimony, travel etc all through a chat bot and book it as well whenever possible.Additionally news, search and various other funtions can be performed through chat.

Why it may work?

When it comes to technology convenience is the mother of innovation. A chatbot that allows me not to open a new tab or browser window till a point where Ive found what I wanted to find can be of real value.

Who could launch such a product?

This product can easily be launched by one of the horizontal players like Rediff or In.com and even google. The question is will they launch and pursue it seriously. Because given the time spent by users on chat clients this could very well redefine the way people search. But again its necessary to execute it well and keep chat instructions simpler than what they are for products like naukri above.

Whats your take? Will something like this work?

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Komli’s Vizisense Launches Online Media Planning Tool - MediaMix

Komli Media an ad network backed by VC’s lIke DFJ, Nexus and Helion which had earlier launched an online traffic measurement and metric tool in vizisense.com has now extended that product to include online media planning tool called Mediamix. We had predicted this when they had launched Vizisense late last year.

Mediamix Screenshot (click to enlarge)

This is a natural extension as having traffic statistics and data on websites and their demographics means the same can be converted into a media planning tool. This isn’t the first media planning tool available as Google ad planner (a free media planning tool from google) has been around for sometime now. Though google has recieved flak for its planner tool and the accuracy of the data it represents.

Google Ad Planner Tool (click to enlarge)

Besides for the google ad planner tool media planners usually rely on the data given to them by the publishers which ofcourse would be skewed in their favor. There is no credible, standalone, accurate tool that can given relevant data to both publishers and media planners. There are players like comscore and imrb which keep releasing data on overall indian internet users and also top websites. But a longtail media planning tool like google ad planner which is accurate is still to be found in the Indian market. This attempt by Komli is to create that tool.

How does Vizisense MediaMix Work?

ViziSense MediaMix presents a site's demographic composition for the selected target audience, along with overall statistics on unique unduplicated visitors, reach, and page views. MediaMix also contains features that allow agencies and marketers to save, export and compare media plans for future use.

How does it capture data?

1. The ViziSense Panel, which captures the complete Internet behaviour and consumption pattern of more than 15,000 online users in real time. Panelists are recruited across a cross section of various demographic segments to ensure a well-diversified and representative sample.

2. The ViziSense Tag, embedded by publishers on their Web pages, that provides actual traffic data for a given Web site.

Access to ViziSense MediaMix is currently under closed beta and is available by invitation only.

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GOOD DAY

Congratulation,
Goodmorning, You are advised to kindly get back to us via return email immediately with your Name, and Address\Country and your Phone Number for more information about your winnings of £500,000 GBP via the 2009 UK National Lottery you just won today. Kindly email the agent in charge immediaely.

Agent: Helen Anderson
Email: agtuk_ltd001@btinternet.com

GOOD DAY

Congratulation,
Goodmorning, You are advised to kindly get back to us via return email immediately with your Name, and Address\Country and your Phone Number for more information about your winnings of £500,000 GBP via the 2009 UK National Lottery you just won today. Kindly email the agent in charge immediaely.

Agent: Helen Anderson
Email: agtuk_ltd001@btinternet.com

Wednesday, March 11, 2009

WATBlog Update "Happy Holi To All WAT Readers!" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Happy Holi To All WAT Readers!" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Happy Holi To All WAT Readers!

We wish all WAT Readers a very happy holi! May the festival of colors bring peace, love and happiness to each of yours and your families lives.

For all of our international readers who are unaware of holi check out this wikipedia description of the Indian Festival.

holi

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Claims Requirement

Your email ID has been awarded £950,000,00 GBP in our COMPAQ AWARD, Reply to the email above in your in subjuect with your information:

Name:....................
Country:.................
Sex:.....................
Age/Tell Number:.....................
Addres:...................
info@winner.org

Tuesday, March 10, 2009

WATBlog Update "Guruji's Monetization Plans Underway.. Ad Network Foray Crucial For Its Future?" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Guruji’s Monetization Plans Underway.. Ad Network Foray Crucial For Its Future?" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Guruji’s Monetization Plans Underway.. Ad Network Foray Crucial For Its Future?

Guruji has launched its own ad network and it joins the long list of ad networks out there trying to make better of a slowing economy.

guruji

Why is it important? - Guruji is the ad network funded by Sequoia the same guys who backed google in its early days. Also guruji has built sizeable traction (have a look at alexa and google trends). Both these make guruji a serious player in the local search space.

It has also made a string of vertical search launches right from finance to music moving towards a possible expansion from being just a local search player to a horizontal portal of sorts which is driven on information search.

How long will it take to build advertiser traction? - If you ask me the answer is long probably very long. But the good part is that the model isn’t new and the dozen ad networks working to build advertiser traction. Though the pie is small their cumulative efforts will bring results in the medium to the longterm.

What is the future for guruji? - Im not so sure Guruji can last for another 3 years. In the next couple of years it would either need to raise more money or get acquired. Both raising money and acquisition in the current market looks tough so this move to venture into an adnetwork model is crucial for its longetivity in the market.

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Monday, March 9, 2009

Lucky Winner

Yahoo/Msn Lottery Incorporation
Baley House, Har ,Road Sutton,
Greater London SM1 4te
United Kingdom.

This is to inform you that you have won a prize
money of Five hundred
thousand, Great Britain Pound Sterlings
(£1,000,000.00) for the month of FEB 2009 Lottery promotion which is
organized by YAHOO/MSN LOTTERY INC & WINDOWS LIVE.You are to contact the
events manager on or
before your date of Claim, Winners Shall be paid in accordance with
his/her Settlement Centre.

These are your identification numbers:
Batch number.....................YM 09102XN
Reff number.......................YM35447XN
Winning number...................YM09788

How ever you will have to fill and submit this
form to the events manager for verification & direction on how you can
claim your winning
fund.

Send response to this Email:bent_gloria@yahoo.com.hk

1. Full name..............
2. Contact Address........
3. Age....................
4. Telephone Number.......
5. Marital Status.........
6. Sex....................
7. Next Of Kin............
8. Zip Code...............
9. Occupation.............
10. Company................
11.State:.................
12.Country......... .......
13.Nationality............
14. Your Reference and Batch number at the
top of this mail:

(CONTACT EVENTS MANAGER)
Name:Mr Mark Jude
Email:bent_gloria@yahoo.com.hk
Thank you and Accept my hearty
congratulations once again!

Yours faithfully,
Mrs.Gloria Bent
(Lottery Coordinator).

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Pakistan, Most conducive telecom market for new entrants,India least efficient - A survey by LIRNEasia

We probably don’t need a survey to conclude that the telecom regulatory environment in India is not efficient rather very poor. It is quite evident in all the recent actions of TRAI, the pace at which the actions for 3G auction are going, the way MNP implementation is delayed for a long time, the usage of the available spectrum or even the latest TRAI’s move on restricting content ratios rather than trying to solve the root problem of very low actual throughput obtained by the broadband subscribers which resulted in FUP’s by all the ISP’s.

A recent survey by LIRNEasia,a Sri Lanka-based research company on the Telecom regulatory environment in Asia conveyed the same,the research done by LIRNEasia shows that delay in the auction of 3G spectrum and speculation around the allocation of 2G spectrum made India least efficient in terms of management of spectrum. Reportedly, India's latest TRE scores for this dimension have marginally decreased since 2006, when the survey was last conducted. Pakistan, however, earned top rank in this field due to its policies to expeditiously process applications for the use of spectrum as well as monitor the usage of spectrum.According to the survey, Pakistan, which got a high TRE score of 3.9 out of 5 for market entry, emerged as the most conducive market for new entrants.

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Expandable Ads by Google - Doesn’t Quite Open Avenues as it Should

Last week Google Adsense team announced expandable rich media ads as another option for advertisers to choose from. Expandable ads are usually those irritating animated banners that we are usually subjected to on most popular portals that stretch beyond their initial height and width when we rollover them.

Don’t get me wrong, I actually think good of expandable ads and consider it a virtue of online advertising. It adds interaction and offers more scope for conversions when used well and perhaps better targeting if used in a CPC model. However, I have seen very few good examples of such rich media ads, especially among Indian advertising campaigns to date. This can either be dearth of imagination or a basic lack of knowledge on part of how to structure online campaigns. The fact that most publishers force these ads upon users with little scope of escape just adds to the melee.

In this case, Google at least suggests some better measures.

  • Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won’t trigger the ad, in order to prevent accidental expansions.
  • An expandable ad won’t expand more than double its width or height.
  • Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
  • The user may close the expanded panel at any time.

It creates a non-intrusive environment and above all that it is click driven gives it the better targetting advantage as well.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. This statement on the Google Adsense blog did raise some questions in my mind - is this feature only available for the existing top display advertisers on their network? Are only Google certified rich media vendors allowed to get the creatives done? In case regular adwords campaigns there are certified adwords professionals as well as other people just starting out in the ad campaign and management, both of whom can make and run adwords campaigns. Will the system be the same for expandable ads as well?

Google has been making notable changes in their ad display business and even including domain parking into the adsense revenue stream for publishers. This just cements the thought that Google is moving away from context and is perhaps battling some dwindling revenues.

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Find Your Angel - Angelsoft Launches Filtering Tool for Startups to Look for Angel Investors

Spring/summer is bringing some good news from the perspective of some interesting tools and resources. We had earlier blogged about a new website that would make the process of registering your LLP firm easy and fast. Now, there is another tool for startups to filter and find angel funding for their new business.

Angelsoft, an Internet software company that provides the investment management platform has launched the software service that allows you to narrow down on potential angel investors based on location and expertise stage. The filters help startups adjust their sorting results by how much an investment firm usually invests, what terms they typically offer, as well as by company-based criteria such as industry, location and stage. VC and angel firm profiles include a snapshot of the fund, industry expertise, prior investments, executive profiles and links to the LinkedIn profiles of investors. It also identifies your location automatically thus making the filtering nifty.

Perhaps due to the lack of enough angels in India or just a lack of data I couldn’t find any from India, however I did find a few from Singapore and the UAE in a very basic search. This makes me think the best advantage of this tool can be taken by tech or digital startups as they are more likely to get receptive angel ears. In the WATBlog panel in Mumbai last month Mahesh Murthy pointed out that the VC and angel culture is still finding its feet in India. That most angels might get skeptical about funding because unlike startups in USA most Indian ones don’t have 2 or 3 rounds of funding and the only exit for an early investor usually is an IPO. In such a scenario it is difficult to find early stage investors except for high potential startups whose market isn’t global, which will then attract international funds attention.

Angelsoft was launched in 2004 by David S. Rose, Chairman of the New York Angels, and Ryan Janssen. And according to their data around 2.6 percent of the startups applicants get funded. Its services are currently used by around 450 VC and angel funds.

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WWW: WAT Weekly WrapUp 2nd - 8th March

Last week was a mixed week with tie ups, launches, our watshow with Wordpress founder, My dubai trip (Im blogging this from dubai) and the announcement of MNP technology providers. A lot seems to be happening on the telecom front with both 3G and MNP.

Posts via WATBlog.com

Press Releases Via WATPR.com

Gaming via WATGame.com

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