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There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Pakistan, Most conducive telecom market for new entrants,India least efficient - A survey by LIRNEasiaWe probably don’t need a survey to conclude that the telecom regulatory environment in India is not efficient rather very poor. It is quite evident in all the recent actions of TRAI, the pace at which the actions for 3G auction are going, the way MNP implementation is delayed for a long time, the usage of the available spectrum or even the latest TRAI’s move on restricting content ratios rather than trying to solve the root problem of very low actual throughput obtained by the broadband subscribers which resulted in FUP’s by all the ISP’s. A recent survey by LIRNEasia,a Sri Lanka-based research company on the Telecom regulatory environment in Asia conveyed the same,the research done by LIRNEasia shows that delay in the auction of 3G spectrum and speculation around the allocation of 2G spectrum made India least efficient in terms of management of spectrum. Reportedly, India's latest TRE scores for this dimension have marginally decreased since 2006, when the survey was last conducted. Pakistan, however, earned top rank in this field due to its policies to expeditiously process applications for the use of spectrum as well as monitor the usage of spectrum.According to the survey, Pakistan, which got a high TRE score of 3.9 out of 5 for market entry, emerged as the most conducive market for new entrants. Related Posts Also Check Out: Expandable Ads by Google - Doesn’t Quite Open Avenues as it ShouldLast week Google Adsense team announced expandable rich media ads as another option for advertisers to choose from. Expandable ads are usually those irritating animated banners that we are usually subjected to on most popular portals that stretch beyond their initial height and width when we rollover them. Don’t get me wrong, I actually think good of expandable ads and consider it a virtue of online advertising. It adds interaction and offers more scope for conversions when used well and perhaps better targeting if used in a CPC model. However, I have seen very few good examples of such rich media ads, especially among Indian advertising campaigns to date. This can either be dearth of imagination or a basic lack of knowledge on part of how to structure online campaigns. The fact that most publishers force these ads upon users with little scope of escape just adds to the melee. In this case, Google at least suggests some better measures.
It creates a non-intrusive environment and above all that it is click driven gives it the better targetting advantage as well. Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. This statement on the Google Adsense blog did raise some questions in my mind - is this feature only available for the existing top display advertisers on their network? Are only Google certified rich media vendors allowed to get the creatives done? In case regular adwords campaigns there are certified adwords professionals as well as other people just starting out in the ad campaign and management, both of whom can make and run adwords campaigns. Will the system be the same for expandable ads as well? Google has been making notable changes in their ad display business and even including domain parking into the adsense revenue stream for publishers. This just cements the thought that Google is moving away from context and is perhaps battling some dwindling revenues. Related PostsAlso Check Out: Find Your Angel - Angelsoft Launches Filtering Tool for Startups to Look for Angel InvestorsSpring/summer is bringing some good news from the perspective of some interesting tools and resources. We had earlier blogged about a new website that would make the process of registering your LLP firm easy and fast. Now, there is another tool for startups to filter and find angel funding for their new business. Angelsoft, an Internet software company that provides the investment management platform has launched the software service that allows you to narrow down on potential angel investors based on location and expertise stage. The filters help startups adjust their sorting results by how much an investment firm usually invests, what terms they typically offer, as well as by company-based criteria such as industry, location and stage. VC and angel firm profiles include a snapshot of the fund, industry expertise, prior investments, executive profiles and links to the LinkedIn profiles of investors. It also identifies your location automatically thus making the filtering nifty. Perhaps due to the lack of enough angels in India or just a lack of data I couldn’t find any from India, however I did find a few from Singapore and the UAE in a very basic search. This makes me think the best advantage of this tool can be taken by tech or digital startups as they are more likely to get receptive angel ears. In the WATBlog panel in Mumbai last month Mahesh Murthy pointed out that the VC and angel culture is still finding its feet in India. That most angels might get skeptical about funding because unlike startups in USA most Indian ones don’t have 2 or 3 rounds of funding and the only exit for an early investor usually is an IPO. In such a scenario it is difficult to find early stage investors except for high potential startups whose market isn’t global, which will then attract international funds attention. Angelsoft was launched in 2004 by David S. Rose, Chairman of the New York Angels, and Ryan Janssen. And according to their data around 2.6 percent of the startups applicants get funded. Its services are currently used by around 450 VC and angel funds. Related PostsAlso Check Out: WWW: WAT Weekly WrapUp 2nd - 8th MarchLast week was a mixed week with tie ups, launches, our watshow with Wordpress founder, My dubai trip (Im blogging this from dubai) and the announcement of MNP technology providers. A lot seems to be happening on the telecom front with both 3G and MNP. Posts via WATBlog.com
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