 |
There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Zoom Audience Network Is Now Times Audience Network - Adds BigAdda As Content PartnerThe Times group has rebranded the Zoom | Audience Network which claimed the highest video views recently to The Times | Audience Network which will be the one stop destination for all video content created by the Times group properties. Besides for the times group properties the Times Audience Network would also be adding video content partners and first in line is BigAdda.com. What is this partnership all about? As per this partnership BIGADDA will have access to the video content from the Times Group's rich media properties, including daily entertainment news, features, interviews and full length episodes from Zoom and daily news content and features from Times Now as well. As per the partnership, both Times and BIGADDA shall monetize video inventory. The Times Audience Network claims a host of established advertisers including Tata Sky, Nerolac, HDFC, ICICI, TravelChaCha and General Motors amongst others. What happens to earlier tie ups? If one may remember BigAdda had partnered with Jivox to power all the video ad inventory on their site not too long ago. Given this new alliance with the Times Audience Network Also Zoom content was also distributed through Nautanki.tv via another alliance and the onus of monetization of the same was on Zoom Audience Network as a publisher. This is the strategy nautanki was following. Not sure where that engagement stands as of the new rebranding with the Times Audience Network. Times Audience Network - A Consolidation of Inventory To Attract Advetisers The Times Audience Network (TAN) is a clear attempt by zoom to consolidate all the video inventory across its properties be it Zoom, Times Now or the upcoming channel ET Now and provide a consolidated platform for advertisers. We had interviewed Zoom Business Head not too long ago who had made clear his plans of scaling the online video business. This move to consolidate the video inventories and partner video content players is a move to gain more leverage which scouting for advertisers in these tough times of recession. Related Posts Also Check Out: CitiBank Launches App For Mobile BankingMobile payments have been around for sometime but this segment is primarily being driven by standalone payment technology players like paymate, mchek, ngpay and others. There has been very little if at all any activity from the banks side. So this news is very welcome given that the mobile banking regulations were recently announced by RBI. Citibank today announced the launch of Citi Mobile a downloadable mobile application that provides on-the-go banking. Through Citi Mobile, customers can check account balances, send money, issue drafts, pay bills, make credit card payments, register for services like e-Statements, request for a cheque book, stop payments and much more. What are the requirements for CitiMobile? Is it secure? On Citi Mobile, all customer interaction is https secure and encrypted using 128-bit SSL; further, no customer data is stored on the mobile phone, making this one of the most secure access channels. Related PostsAlso Check Out: More Recent Articles
|
 |
Click here to safely unsubscribe now from "WATBlog.com - Web, Advertising and Technology Blog in India" or change subscription settings
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
No comments:
Post a Comment