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Friday, October 24, 2008

WATBlog Update "Naukri Q2 Results Out On a Day When Stock Markets Globally Melt Down" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Naukri Q2 Results Out On a Day When Stock Markets Globally Melt Down" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Naukri Q2 Results Out On a Day When Stock Markets Globally Melt Down

Infoedge (Naukri.com) has released its quarterly numbers are has reported a net income of Rs 15.67 crore for quarter ended September 2008, which is a 3.5 per cent growth over previous year. Total income is up by 24 per cent to Rs 72.32 crore as compared to Rs 58.50 crore a year ago.

infoedge

According to Ambarish Raghuvanshi, CFO and Director, Info Edge India, has said, "The company’s results are good considering the difficult operating environment. We have continued to grow, albeit slowly despite the downturn in hiring levels. Other businesses, especially 99acres.com grew very appreciably. We therefore have engines of growth for the future which we are continuing to invest in."

We had Interviewed the Infoedge COO Hitesh Oberoi yesterday who also felt that the growth would be slow in the year ahead.

Growth in portals like Jeevansathi.com and 99acres has been impressive though at  98.9 per cent and 40.3 per cent respectively. Though given that that non naukri revenue only contributes 12% this growth would have little or no impact on overall numbers.

Well Naukri numbers come out on a day when a global financial meltdown and Naukri’s own stock was down 5% today while it had lost close to 30% from the levels at which it got listed on the stock market in november 2006. while BSE Sensex crashed 13% down 1138 points. We had taken the VC’s view on the slowdown and it seems they were right when they called the slowdown to be 2-3 years. As analysts on Cnbc Tv18 one of the leading financial news channels have also been predicting atleast a 2 year long slowdown.

Questions to Readers: Which segments in digital media do you think will get affected? Do you think advertising online and mobile will grow? Do you think startups will continue to prosper in such an environment?

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Thursday, October 23, 2008

WATBlog Update There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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3rd Party Apps Now Live On Rediff.. The First Step Towards building Rediff Social - Rediff’s App Driven Social Network??

We had blogged about Rediff developer platform which was announced earlier this year at Proto.in and later about Sociali.com. After 4 months of its announcement in July Rediff.com has finally launched third party applications. These apps went live on its video and music platform Rediff iShare.

Facebook Apps on Rediff?? Really?

With this move Rediff iShare as a platform is now compatible with the Facebook Markup Language which means any application that works on facebook will work on rediff platform. An alternative platform for Indian developers to publish their apps and earn revenue. This would also open opportunities for adnetworks which would like to monetize these applications.

What apps are live?

Currently the apps that are live are  Dedicate a Song -  an app that lets users to share the a song in audio or video format  that they find on Rediff iShare and  a quiz app based on shahrukh khan called  OMG! Its SRK that lets users answer questions, watch videos, listen to music, view photos of the Bollywood superstar, Shahrukh Khan .

Well thats all the press release says.. But could there be more than what meets the eye?

As mentioned earlier we had discovered Sociali.com which we felt was a full blown social network and had questioned Zaki Ansari and he had clearly denied that Sociali was a social network at play infact he stated that if they had to launch a social network they would do so on rediff.com and not build a new domain name brand in sociali.. Well well.. thats exactly what they have done..

rediff-social

Enter Rediff Social - social.rediff.com.

Its the same sociali platform but with the rediff brand name. Rediff Social is a full blown social network which is accessible to any rediff user with a rediff id. It also imports your details from your rediff mail.

How did I discover rediff social?

All the apps are by default hosted on rediff social so it seems Rediff is using the apps to drive signups/sign ins to rediff social so a user cannot add an app on rediff.com unless he activates his profile on rediff social. Its what I would call an apps driven social network i.e. the more apps are build the more users add apps the more the network grows!

What could be the impact of this?

Well just for one second consider that even 1% of rediff  tens of millions of email users were to use the apps that rediff plans to roll out across its services in due course of time then that would mean a full blown social network without any effort at all!  Also consider the fact that Rediff mail holds a lot of data about a user the same is being pulled in automatically in Rediff social which now viewable to the entire network of users who are on rediff social. Im not kidding! My data was automatically pulled in.

What does Rediff have to say about Rediff Social?

I got in touch with Head of Rediff Platforms Zaki Ansari whom we had interviewed on WATShow during the announcement of rediff app platforms and who had also denied sociali being a social network.

Here is what he had to say about Rediff Social:

What is rediff Social?

Zaki: “Rediff Social is an ecosystem for apps where apps developers can better their apps and users can use them”

It isn’t a social network?

Zaki: “We are not positioning Rediff Social as a Destination Social Network”

Will it be a social network in the future?

Zaki: “I cant comment on the future”

WATBlog Analysis: Well as far as I am concerned rediff social is an app driven social network which is at the crux of Rediff’s effort to convert Rediff into a Social Portal. Yes you read it right. I feel rediff’s announcement of app development would spread to its other content and services and the activities of the users on these services would be tracked as their social graph on rediff social (Sounds like facebooks mini feed doesnt it?). I think the big hurdle for Rediff is to have quality app developers excited about the rediff platform and have them churn out apps. Traditionally rediff has never been seen as a technology centric company and has been more of a content and media company and this shift of positioning wont be easy.

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Interview with Hitesh Oberoi Infoedge (Naukri.com) COO On FirstNaukri Launch & Business Model, Job Market Slowdown & Future Strategy For Brijj

Divyansh Sharma our guest WATBlogger in Delhi who is covering the TIE Con Delhi met up with Hitesh Oberoi and interviewed him on the future strategy on Firstnaukri, which was announced as a part of naukri recently, brijj.com and the slowdown and its impact on naukri.com.

Here is the interview:

Q1) When do you plan on launching Firstnaukri.com and what will be the business model?

A) We plan to launch firstnaukri.com in less than 3 months and the business model would be similar to naukri but as far as the employers is concerned it will be something different.

Q2) Will Firstnaukri.com integrate with shiksha.com?
As of now there is no such plan but theb integration if at all is more likely to happen with naukri.com

Q3) Q2 results show slower growth, whats ur prospective on next 6 - 10 regarding the slowdown?
A) The slow down will affect the growth but if the economy continues to grow at a good pace, averaging around 8% for next few years, naukri would expect a growth of around 30 - 40 %

Q4) What % of your revenue is coming from non naukri properties?

A) As of now Around 88% of revenue is generated from recruitment products so around 12% comes from non naukri sites i.e. Jeevansaathi, 99acres, shiksha.com, studyplaces and brijj.com. But as far as we are concerned high growth is expected from these (non naukri) products so the break up of revenue could be very different in the next few years.

Q 5) What is the future strategy for brijj.com?

We have a new feature lined up coming up in next few weeks which would differentiate us from linkedin.

Q 6) Is it a developer Api?
No.. No developer API is planned, as of now

Q 7) How many users you have in brijj.com and how many are active?
We have 1.2 million users and around 30-40% active within last 3 - 6 months.

Q 8) What kind of revenue model’s are planned for brijj.com?
There is a subscription based business model planned, as well as targetting some revenue from advertising as well.

WATBlog Analysis: The job market will definitely have a slowdown but the question is as a company will naukri be able to scale the revenue in its other properties? Maybe Firstnaukri is that bet given that jobs is a space that gives 88% of revenue to naukri. But we have discussed as to how challenging the freshers jobs space is in India.

The other intereting vertical is 99acres.com their property portal which I have used personally  for one of my properties in mumbai and found it to be pretty effective though im not sure how an impending housing depression will impact its fortunes.

All in all it could be possible that naukri (infoedge) as a company goes through some tough times.

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MapMyIndia launches iNav Mobile App, New Navigator & Sms Feature - Ties up with Motorola

Mapmyindia the map based navigation products company which was on a tie up spree lately and which expects to touch 1million + sales of in car navigation devices in 3 years has launched three new features.

mapmyindia

Mapmyindia has launched:

  1. An iNav mobile application which transmits your location to anyone so they know where you are
  2. New next-generation in car GPS Navigators with a more comprehensive map coverage
  3. SMS service which to get driving directions and local yellow page information

MapmyIndia iNav: This mobile application gives turn-by-turn voice navigation anywhere across India but its real use id for personal tracking i.e. if on your way back home from office you can send your location coordinates to your spouse’s mobile phone. But the key is that your spouse should also have iNav running at the same time. Also this is a permission-based service, so you can choose who you want to inform of your whereabouts, and can also choose to turn it on or off whenever you want. For iNav MapmyIndia has tied up with Wayfinder Systems.

iNav is subscription based service and its prices for iNav range from Rs 249 for a 1-month subscription, to Rs 3490 for a lifetime purchase. To me the prices seem a bit on the higher side also the fact that between two people both would need to subscribe inorder to update each other so essentially it becomes twice the cost. I haven’t used the app so am not sure how easy it is to use.

Mapmyindia is looking to promote its products via handset manufacturers, telecom operators and VAS players by tying up with them. One of the first tie ups is with Motorola's MOTOMING A1600 in India. MOTOMING A1600 is the first mobile phone to come pre-loaded with maps from MapmyIndia.

MapmyIndia Navigator:
MapmyIndia has also upgraded its incar navigator with street level detail in 202 cities and 1,30,000 towns and villages having over 4,50,000 points of interest.  But the navigator is still priced at a high Rs.22,900 per piece. It has earlier tied up with car manufacturers, such as General Motors and Ford India, to make GPS navigation available with as many cars and models across India and im sure given the price it would have to take this tie up approach as retail volumes is unlikely.

MapmyIndia SMS: MapmyIndia has moved beyond gprs to the least common denominator of sms and is now providing directions via sms. A user has to send as sms 'MMI FROM TO ' to 56263 and they will get the distance, estimated time and step-by-step directions on their phone via sms. To find a particular business like restaurant etc one needs to send 'MMI FIND NEAR ' to 56263 and as sms about those places, along with address and phone number details would be sent back.

Also check out our WATShow with Rohan Verma, Director of MapmyIndia.

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Wednesday, October 22, 2008

WATBlog Update "Zapak & Games2win Go International - We Answer Why? And Question: Is there No Market for Casual Games In India?" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Zapak & Games2win Go International - We Answer Why? And Question: Is there No Market for Casual Games In India?" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Zapak & Games2win Go International - We Answer Why? And Question: Is there No Market for Casual Games In India?

Its seems both the casual gaming sites Reliance ADA backed Zapak.com and Games2win.com which were competing in the Indian market and both of whose CEO’s have been interviewed on WATShow here and here are now looking towards international shores for business.

zapak-games2win-global

Lets look at each of their international strategies just the way we analyzed their strategies before and question whether the Indian casual gaming market is non-existent?

Zapak BRIC Strategy

Zapak has announced that it would be targetting the BRIC countries and their next target is Russia.

Why Russia?

Zapak COO Rohit Sharma commented that “After creating an internet gaming success story in the Indian market with Zapak.com, Zapak’s strategy is to focus on BRIC nations to create its global footprint. The reasons for the choice of BRIC nations are similarities in consumer behavior and digital trends i.e. PC and internet penetration.”

And success story it is atleast as far as traffic numbers and brand are concerned. Zapak is ranked as the 81st most popular site (as per alexa) in India and surely with all the TV, OOH, Events and Radio advertising spend its a household name. One look at their traffic sources also tell you that zapak primarily is an Indian gaming site with little or no International traffic.

zapak-traffic-sources

Russia’s Casual Gaming Market

Rohit is right in saying that the market is similar to India atleast in number of online users it is. Russia has around 31 million online users and the total online gaming market was valued at nearly US$ 80 million with an annual growth rate of close to 100% in 2007 whereas the casual gaming market is expected to exceed US$ 30 million in 2008.

How will Zapak Enter the Russian Market?

Zapak is currently scouting for Joint Venture Opportunities in Russia but it will also invest $500,000 to acquire games from developers in Eastern Europe. Zapak plans to set up a web portal for the games, which will be developed by Russian game developers. Zapak already has Zapakworld.com and aggregator of games targetted at the International market which was launched recently in August.

Games2win Naughty America Strategy

Well Games2win has set its eyes on america if you ask me.. How can I say that? Well just a few hours ago both techcrunch and venturebeat two of the topmost american blogs covered Games2win as the next best thing to happen to casual gaming in America. Obviously this isn’t by accident but is a planned PR exercise by the folks at Games2win to position themselves as a international casual gaming company. They have also made a launch of a flash games search engine in Gamecurry.com which is currently in beta and ofcourse they had earlier launched their own gaming ad network in Inviziads.com which we compared later to Google’s adsense for gaming. All these were initiatives to go international. But its not as if games2win isn’t already International. A look at their traffic sources chart below shows that games2win had a majority of International traffic with India just contributing 16%.

games2win-traffic-sources

As venturebeat reports games2win has got over 5.1 million unique visitors from 200 different countries. Now all this without even having a single press article in the international press till date speaks volumes of their organic growth doesn’t it? Well sort of unless you consider the naughty part..

What Naughty?

Well firstly a lot of games2win games are scraped and used by addictinggames.com (check example here) which is among the top 500 sites in the world and among the top 150 in the US (as per alexa). But one may say so what?! addictinggames aggregate from a lot of sites! True.. but here is where the naughty part comes in.. Go to games2win.com and check out their naughty section for games you will find atleast 5 games on the home page starting with the keyword naughty i.e. naughty park, naught classroom, naughty beach and naughty hospital as well. Now as soon as such games come on addictinggames.com they see a viral impact and a very high search traction! Dont believe me? Check google trends for naughty park, naughty beach, naughty classroom and so on..

And guess what if you search the same keywords on google.com the no.1 result is Games2win.com - check 1,2 and 3 and not addictinggames.com hence by the virtue of their games being naughty and ofcourse being used by Addicting games Games2win is a beneficiary though whether these users or games are sticky is another debate in itself. No doubt then Venturebeat calls their games trash and ofcouse by the virtue of them being made in India they are inexpensive as well. According to hearsay it costs about Rs.40,000 to 70,000 to build one complete flash game and that is why Games2win is going the assembly line way of churning 16 games a month making sure some of them are naughty enough to be searched ;)

So how do they go beyond Addictinggames?

Well gamecurry.com is the answer. Games2win just launched gamecurry.com a search engine for flash based games and its no surprise that they went to the US blogger community to seed this news and got techcrunch & Venturebeat to cover them. You ask why? Well they have seen the power of search traffic for their site but given how unreliable google algorithm changes are they wanted to secure their position as well as lower their dependency on Addictinggames only and hence comes a flash games search platform in gamecurry.

What will game curry do for them?

  • It will help them gain insights into top keyword searches for games
  • It will help them build their own search platform and not depend on google
  • It will help them develop the right kind of games siting here in India which have high traction in US

But the question that still remains is..

How can they monetize the games that are scraped by aggregator sites like Addictinggames?

This is where their ad platform Inviziads.com comes in which they launched recently. Its their way to embed their own ads on their games so that wherever the games are embedded they earn money. So as Sumant Mandal of Clearstone Ventures the investors in Games2win put it to Venturebeat "The more piracy there is, the better they will do!"

Now the Big question? - Is there Market for Casual Games Non-existent in India?

Well the answer is certainly a BIG NO if you ask me. But what is very very nascent is the monetization of the same both via pay for downloads and advertising. Gaming by design is more of a brand advertising property than a ROI property especially if you look at ingame ads and brand advertisers spend maximum marketing dollars on TV and possibly the least online. Its the Pay for performance be it clicks or even better leads advertisers that have been pumping in the moolah in online advertising and thats why Financial players as well as dotcom players themselves form a large part of the online advertiser market.

With regards to downloadable games the same were reported to be failing which had driven zapak towards merchandising and selling discs model to earn revenue.

So all in all though the numbers are there its still an immature market both from a payment by users and by advertisers perspective and thats what is making these players look international for both scale and revenue till the Indian market comes a full circle.

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There are 6 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

In.com Integrates Cricketnext, Tech2, Josh18 & Buzz18 - Launches Shopping, Photo Sharing & Mobile Version

Well In.com the horizontal portal from web18 whose expensive domain name was talk of the town has been very active offlate making upteen number of changes not only on In.com but also on other sister sites of Web18 which are being integrated as a part of In.com.

So which are the Web18 sites that are now a part of In.com?

Storeguru.com the ecommerce portal is now -> Shop.in.com

Buzz18.com the entertainment portal is now -> Buzz18.in.com

Josh18.com the hindi portal is now -> josh18.in.com

Cricketnext.com the cricket portal is now -> Cricketnext.in.com

Tech2.com the tech news portal is now -> Tech2.in.com

Yes! even if you type tech2.com on your browser or Cricketnext.com on your browser it will redirect you to tech2.in.com and cricketnext.in.com respectively!

Now why would Web18 which actually invested quite a lot of its funding in creating or acquiring these brands and domain equity now suddenly shift everything to In.com?

The answer according to me is consolidation of traffic. Till now besides for moneycontrol.com and ibnlive.com most of the other large web18 properties have been integrated under the In.com domain name. Im sure pretty soon even compareindia.com the shopping comparison portal that web18 acquired and Indiwo.com the women centric portal would also be integrated.

The reason is clear Web18 see’s a winner in In.com. The response to In.com has been phenomenal (Check alexa and Google charts below)

incom-alexa

In.com has overtaken sify.com in traffic according to both alexa and google trends. So it surely can be termed as the 3rd largest Indian portal now behind Rediff.com and Indiatimes.com. Its no surprise then that Web18 is searching a winner in In.com and therefore integrating all its verticals under one umbrella which can create a fortune for a company thats making losses as of now.

Launch of Shopping, Photo sharing and Mobile version?

As mentioned earlier Web18 has not only integrated storeguru.com which it had launched earlier this year but has also made it into shop.in.com. The other interesting launches is a photo sharing feature much like flickr.com which hints at more social networking features in the future as well. Last but certainly not the least In.com has gone mobile and can be access on m.in.com and the site is created by Mi Channels of July systems which also recently created their Cricketnext mobile version. I guess July systems is doing all the web18 mobile versions from what it seems.

We have sent an email to In.com to know more about the real reason behind these integrations and their future plans. So stay tuned to know more from the horses mouth.

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Interview With Rajesh Jain on NayaNaya.mobi & Its Business Model

We reported on Nayanaya.mobi being launched today morning and there being a confusion on the business model and monetization of third party content on Nayanaya sites.  So we got in touch with Mr.Rajesh Jain as promised and questioned him about the details of the Nayanaya launch.

Here is the interview

1) What is the objective/business case behind launching nayanaya breaking new mobile sites when you already have mytoday?

The business case is to fulfill the need for information on the move. The latest updates on the mobile every minute – using the power of RSS technology. MyToday brings a wider range of information – while NayaNaya offers the latest updates by aggregating the information from various sources.


2) What would be the monetization model for these sites?

That’s not the focus right now. It is an interesting concept, and a service I personally found very useful. I think many others will.  Our goal is to popularise the mobile Internet, because once that happens all of us benefit.

3) How many gprs users are there currently in India? how many do you see using this service?

IAMAI report on MVAS – (Aug2008) - When the subs base was 286 million, 65 million were GPRS enabled, 15-16 million were activated while the actual users are sub-10 million. We hope about 10% use the service in a year.

4) How many gprs users do you expect in 3 years time?

We are expecting the traffic to Naya naya portals combined to move reach 10 million page views per day in next year — a million mobile users with 10 page views per day.

5) Are you going to launch sms alert service for these nayanaya portals as well?

We definitely see a need for sms integration – where the user gets an alert whenever a new update on the topic/phrase of his choice comes in one of the stories at NayaNaya.


6) How do the nayanaya portals complement your existing mytoday business?

We are trying to bring the latest information to mobile users – our MyToday Dailies & NayaNaya offer 2 different mechanisms for the similar kind of information. For those who wish to receive crisp/latest information on SMS – our dailies cater to this audience. While for those who are on the mobile Internet – our NayaNaya verticals offer the latest on a whole set of topics to users who have access to mobile Internet.

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3G Auction Delayed To Jan 15 - Roll Out May Take A Whole Year..

Well we had blogged about the fact that 3G auction could be delayed and delayed it is but not by much its scheduled to be two weeks later than the earlier scheduled date due to requests by operators and bankers. The premise is that most global fund start a new financial year by January and hence would be willing to invest in operators in bidding of the 3G spectrum allocation.

3g india

The timeline according to this Hindu article is as follows:

November 30th: Auction design, bid document to be prepared

December 15th: Inviting operators to bid

December 31th: Pre-qualification of bidders

January 15th: Auction to be completed

January 25th: Signing of contracts with successful bidders

January 31th: Depositing of first tranch of auction money

3G is surely seeing a lot of traction as our visit to the recently held 3G conference showed us that there are a line of telecom content providers who are currently servicing the international markets are eagerly awaiting to launch their services in India.

On talking to one of the 3G content providers at the 3G conference I was told that though the spectrum may be auctioned by December (now Jan) the actual roll out of services would take atleast a year as the operators would take time to build servicing capability.

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Admob Raises 15.7 Million From Accel Partners - India is 3rd Largest Traffic Source For AdMob

Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who acquired Erasmic in India). Admob raised 15.7 million $ which ofcourse which wil be utilized to futher its expansion plans in emerging markets like India.

India currently ranks 3rd in the overall contribution of traffic to the sites that are monetized by Admob. Check the chart below.

admob-traffic-chart

More metrics on Admob can be found here

Admob recently presented a case study at the mobile conversations conference done on the AdMob network for Range Rover Sports, Land Rover's mid size sports utility vehicle (SUV).

The numbers derived from that campaign were as follows:

  • 2,70,30,393 impressions
  • 1,54,476 clicks
  • 2,48,000 visitors to the mobile site out of which 1,80,709 visitors were generated from the AdMob network.
  • 45,000 videos viewed
  • 1,28,000 views to photo gallery with close to 23,000 wallpaper downloads.
  • 5,000 requests for dealer details
  • 800 visitors asked for brochures
  • 1,106 calls were made to register for a test drive of the SUV.

The above numbers though very impressive are still US centric numbers. Now that Admob opens and office in India and launches its services in India it will be interesting to see how advertisers and publishers alike take to this service. Also it will be interesting to see how local player MKhoj which is also into mobile advertising takes on competition from Admob. Mkhoj has recieved funding to the tune of 7.1 M $ from Sherpalo Ventures earlier this year.

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Zimbra Co-Founder Funds DimDim.com - Possible Zimbra - Dimdim Collaboration?

Satish Dharmaraj the Co-founder and CEO of Zimbra the open source messaging and collaboration services which was sold to yahoo for 350 million $ has invested an undisclosed sum in dimdim.com the open source webex competitor which was earlier funded for 5 M $ by Nexus India Capital in 2007 and then in July 2008 for 6 M $ by Index Ventures, Nexus India Capital, and Draper Richards, from the US, Europe, and Asia.

zimbra-dimdim-satish-dharmarajAccording to venturebeat Satish Dharmaraj sees synergies between what dimdim has to offer and what zimbra is offering and hence the investment. Zimbra already offers a product that provides email, task management and documents management to corporates by funding dimdim the same could be scaled to offering web conferencing as well.

Also dimdim could easily exit to Yahoo/Zimbra which already boasts of fortune 1000 companies as clients and a estimated revenue between 10-20 million $ last year.

Dimdim on the other hand follows a Free-mium model via three products: Dimdim Free, Dimdim Pro and Dimdim Enterprise. Dimdim Free has two editions, open source community and free hosting.

Dimdim Pro has been priced at $99 a year and is highly scalable, while the Enterprise version starts at $2,000 a year. Though the Free version is free for front-end customers, Dimdim gets a share in the revenue from the service providers. The company is also exploring the possibility of revenue from advertisements in the free version. (source)

We have contacted Dimdim Cofounder on the possible strategies and synergies with this new funding and the road ahead for Dimdim. Shall update this post with his answers so stay tuned.

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Mytoday Launches Breaking New Mobile Portal - Nayanaya.mobi

nayanaya.mobiMytoday which is an sms group site by Netcore has launched a series of mobile portals by the brand name Nayanaya.mobi. These portals are aggregators which aggregate content from various sites and repurpose the same for mobile viewing. The Nayanaya concept is based on the breaking news premise in which the latest news updates via various sites are shown on the mobile.

The verticals that Nayanaya.mobi is covering is news, business, cricket, sports, tech, world and movies.

nayanaya.mobi

Some blogs have wrongly reported that MyToday plans to monetize the modified content by other publishers by placing ads on them. Which is clearly not the case. The content of the site is modified for mobile viewing which is stripping images and even the banners and showing text in its place like top banner or frame etc. Essentially the model that Nayanaya is following is no different from what In.com is following i.e. aggregation but for the fact that In.com shows the entire page of the content providers (including ads) in an iframe. Check example of DNA via in.com while Nayanaya is modifying content to be viewable on mobile and hence the banner images are stripped away.

Does that mean that the traffic isn’t reaching the publishers? Or one is using entire content from publishers? Not really.. Each time a user clicks go to article the nayanaya website pings the original content site i.e. traffic and modifies the content to be viewable on mobile. Same is done by In.com as well.

The issue that publishers may have with Nayanaya is the fact that they earn no ad revenue as the ads are stripped in the modification. This is where Nayanaya could form a business model by tying up with publishers to offer text ads to their advertisers on the nayanaya platform.

Hence nayanaya plays a platform role while content publishers get an alternative revenue stream on mobile and nayanaya earns a % of the same. Though it sounds easy it wont be that easy to execute this.

We have contacted Rajesh Jain of Netcore who announced this service via his blog for more clarification on the business model of nayanaya.

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