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Saturday, December 13, 2008

exclusive sale of bikes & cars listed on Autoways

Hi, check out the new listings on Autoways since your last visit.

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Friday, December 12, 2008

WATBlog Update "WATBlog Panel (Delhi) In Pictures! - A Smashing Success!" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"WATBlog Panel (Delhi) In Pictures! - A Smashing Success!" from "WATBlog.com - Web, Advertising and Technology Blog in India"

WATBlog Panel (Delhi) In Pictures! - A Smashing Success!

WATBlog panel Delhi was a smashing success with over 160 people turning out at the event. The entire conference room was filled and if any more people had come we would surely have to arrange for more seats! We thank each and every one of the delhites who came to attend the WATBlog Panel and I well and truely can say that when it comes to Digital Delhi Rocks!

The panel itself was very insightful and some real interesting discussions were initiated which went on even after the panel was over to the networking session. More on the panel and its insights in another post. For now I leave you with pictures of the networking session. PanelDiscussion Video and Networking Session videos to follow soon!

the backdrop

The backdrop - WATBlog Panel (Delhi) - Presenting Sponsor - Networkplay.in

networking

The Panel makes people debate on various insights at the networking session.

panelists

The panelists Neeraj Sanan (L) Of Star News and Sidharth Rao (R) of Webchutney in deep discussion.

The starters

Starters n Snacks.. Yummy! :)

the network play gang

The Networkplay gang!!

sponsors in arms

Sponsors in Arms -  Rammohan of NetworkPlay (Right) & Rajeev Sathe of Burrp (Middle) - Have you seen sponsors this happy after an event?? Thanks a ton guys for supporting WAT!

sanjay trehan

Panelists Sanjay Trehan of NDTV Convergence in conversation with  Twilightfairy of Twitter. Her name is Priyanka btw!

webchutney girls

The Webchutney Girls

Check out all the pictures in our Facebook Album and also become our fan on Facebook!

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Thursday, December 11, 2008

WATBlog Update There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

WATBlog Panel (Delhi) Happening Today Evening! - A Look At Final Panelists & Attendees!

Finally the D-day for WATBlog Panel Delhi on ‘Bridging the Digital Divide - How Can Traditional Brands Go Digital” has arrived. Yes WATBlog Panel is happening today at The Metropolitan Hotel, New Delhi and starts at 7pm.

Here is a look at the final set of panelists:

sidharth raoSidharth Rao - Webchutney CEO & Founder Goose Fish Media Ventures - A college drop out who began his career as a copywriter before launching Webchutney. He co-founded the agency in 1999 as a creative shop which now offers a range of internet marketing solutions to a large portfolio of globally recognized brands and companies. Webchutney is now a funded company with Capital18 investing the moolah.

Sidharth is still under 30 years of age and is probably one of the most ‘uncorporate’ CEO’s you will ever meet. He is extremely down to earth, casual and seriously funny. But behind the casual and funny exterior is a sharp, very aggressive and now very experience internet entrepreneur. He has also branched out beyond Webchutney by establishing Goosefish Media Ventures which incubates online content driven media properties. His latest foray is into the world of ad networks via NetworkPlay which is headed by Rammohan (more on networkplay here).

We expect startling insights and frank opinions from Sidharth at the panel.

alokmittalAlok Mittal - Managing Director - Canaan Partners India - Alok Mittal is one of the early success stories of the web as he was the Co-Founder of JobsAhead which was later sold to Monster.com. Alok Mittal joined Canaan (a venture capital firm) in March 2006 to lead the firm's India operations. In India, Alok focuses on investments in digital media and mobile companies, as well as innovators in managed software services.

Alok was also a founding member of Indian Angel Network (formerly, Band of Angels India). Alok has played a key role in Canaan's investments in BharatMatrimony, iYogi, and Cellcast.

A straight speaking VC who is always available to guide young entrepreneurs. Alok has been a speaker on multiple panel’s before and is know for his sharp and precise insights and his ability to bring out the key points in a discussion.

sanjaytrehanSanjay Trehan - CEO - NDTV Convergence - Sanjay has years of experience in heading digital divisions for traditional media companies. He joined NDTV NDTVConvergence Ltd as CEO has been instrumental in launching many initiatives like the wap portal, mobile.ndtv.com, NDTVkhabar.com, a rich media Hindi portal, Nogyan.com, an attitudinal youth portal and a US edition of ndtv.com.

Prior to joining NDTV, He was Vice President Broadband and Web 2.0 at Indiatimes, where he took Indiatimes into the online Gaming arena. Prior to that, He was the Chief of Internet Business at the Hindustan Times.
Besides for heading digital businesses Sanjay had also co-founded the Internet and Mobile Association of India (IAMAI) which is a well known industry body now.

Sanjay is an avid blogger and poet himself and is one of the few head honcho’s in India who believe and propagate the power of social media.

I M Swaminathan,VP - Audience Head ,Brand manager of Times Internet Limited.

I.M.Swaminathan has joined TIL as Audience Head and Brand Manager of Indiatimes. Swami reports to Mr. Sunil Rajshekhar and work closely with Business Heads of Teams across the Indiatimes channels for developing and executing the brand strategies and plans for the growth in online properties.  Swami has BE and MBA degrees and comes to us with a rich experience in media spread across print, television and Internet companies

In his last assignment Swami was Director, Communication and Community Products at Yahoo India, where he lead various product teams as In this role he was heading Yahoo! Mail, Instant Messenger, Groups, Movies, Cricket and other properties.   Swami has launched many new products like Profiles, Language versions of mail and messenger and relaunched Cricket. Apart from growing audience numbers and strengthening the market share for Yahoo!. he was also the official spokesperson of Yahoo! India.

Neeraj Sanan, VP -   Media Content and Communications Services (MCCS)

Neeraj Sanan is currently Vice President, MCCS the company that runs three news channels STAR News, STAR Majha, STAR Ananda in addition to their websites and mobile business. He is an electronics & electricla communications Engineer from PEC Chandigarh and an MBA from IIM Bangalore. He has 14 years of sales and marketing experience across various companies. An astute marketeer, he started his career with Asian Paints, moved to ICI Paints, Wrigleys, Dabur and Web18 before MCCS. He has been associated with launch of a few consumer brands.

We have also received over 210 registrations and here are the attendee’s who are expected:

*  Abhay A, Principal Interaction Designer, Naukri.com
* Rishabh Agarwal, Ad sales, Infoedge India Ltd.
* sonil agarwal, product marketing, info edge india
* Anugrah Aggarwal, Senior Analyst, BDA Connect Pvt Ltd
* Piyush Aggarwal, Group Account Head ( North India ), Media contacts ( MPG )
* Saad Akhtar, Principal Interaction Designer, Naukri.com
* Ajay Anand, SEO Specialist, Web18
* Gurmeet Anand, Manager, Sara International
* Mohan Anand, Head - Ad Sales, Times Business Solutions Ltd.
* Neeraj Arora, Corporate Development Manager, Google
* vikas badru, Asst. Manager - Online Solutions, Integrid Media
* Shweta Bahl, Manager - Business Development, ISHIR Digital
* Kunal Bajaj, Managing Director, BDA Connect
* harender bajwal, Project Manager, Animon Studios
* Mayank Bangia, Partner, Dot Creatives
* Anshul Bansal, Analyst, BDA Connect
* Munish Bansal, Co-Founder, Mobicules Systems
* Kriti Belwal, Ad sales, Naukri.com
* Sidharth Bhandari, Astt Manager, Peerlite
* Devanshu Bhatia, Sr Manager Alliances and BD, Indiatimes
* kanika bhatia, PR and Marketting Manager, Religare
* Ankit Bhatnagar, Asstt Manager-Google adsense & Ad networks, Info Edge (naukri.com)
* Sachu Bishnoi, Manager, Tyroo Media Pvt. Ltd.
* krishna chaitanya, Business Analyst, Tyroo Media
* Saurav Chakraborty, Deputy General Manager-Online Solutions, Integrid Media Private
* smita challu, Brand Manager, TimesofMoney
* Sagar Chandna, Country Manager, India, Opera Software
* Isha Chandra, Manager - Online Ad Sales, Consim Info Pvt. Ltd
* MANISH CHANDRA, Asst. Branch Manager, Kotak
* Abhishek Chaswal Chaswal, Associate Creative Director, Euro RSCG India
* Siddharth Chaturvedi, Product Specialist New Media and Mobility, Naukri.com
* Sushil Chaturvedi, Software Engineer, Mobicules Systems
* Vivek Chawla, Founder, BrainRoots
* Ajay Chhabra, Account Director - Interactive, OgilvyOne Worldwide
* Amit Chhabra, Manager - Strategic Alliances, Tyroo
* Munish Chopra, Project Manager, MindQ Interactive
* Pradeep Chopra, Co-founder, OMLogic Consulting
* Gagan Chuhan, Astt Manager, Pierlite
* indrojit d chaudhuri, cmo, talentequity
* Abhijit Das, Head(Delhi) - Strategy & Planning, Interactive Avenues
* Vivek Das, Business Head, ISHIR Digital
* Anikendra Das Choudhury, Software Engineer, Mobicules
* Saikat Das Mohanty, Media Planner, Group M
* Bhaskar Deva, Product Manager, Info Edge(I) Ltd.
* Gaurav Dewan, Manager - Web Services, Digitas
* Rohan Dey, Co-Founder, Lindotiger
* Anshul Dhyani, Visualiser, Solutions | Digitas
* Raj Digari, SEO Expert, OMLogic Consultancy Pvt. Ltd.
* Anupam Dikhit, Manager - Business Development & Content Services, Affle India Pvt. Ltd.
* Samrat Dutta, Manager (Ad Sales), People Interactive (I) Pvt. Ltd
* Twilight Fairy, PM, software
* Nureen Faiza, Associate Strategy Manager, Starcom IP
* Vikram Gandhi, Product Manager, Times Business Solutions Limited
* Vinny Ganju, Manager Marketing & Alliances, Info Edge India Ltd.
* Apoorva Garg Garg, CEO and MD, Electrotech India
* Deepshikha Garg, Consultant, BDA Connect
* Asif Ghani, Assistant Manager- New Media Product Development, Naukri.com
* cynthia Ghose, Account Executive, pinstorm
* Kumar Rahul Ghosh, Co-Founder, Diditz.com
* Mukul Goyal, Manager, Affle
* Kapil Gupta, Co-Founder, OMLogic Consulting
* Monica Gupta, Business Head, MindQ Interactive Solutions
* Rajan Gupta, Sr. Manager, sm organisation
* Rajat Gupta, Evangelist, Social Media
* Renu Gupta, Assistant Manager Marketing, Eicher Goodearth Private Limited
* Ritesh Gupta, Asstt Manager, Business Standard Digital
* Sameer Gupta, Analyst, BDA Connect Pvt Ltd
* Vishal Gupta, Online Marekting manager, Fareportal India (P) Ltd , Gurgaon
* Krishna Iyer, Manager-Biz Dev, iXiGO.com
* priya Iyer, Online advertising, ABC
* Manjusha Jain, Sr manager-digital solutions, Integrid Media
* Saurabh Jain, Digital Advertising Sales, People Group
* Lalit Jangid, Asst. Manager Marketing, Eicher Goodearth Private Limited
* Imran Javed, Creative Team, Apple Design Studios
* Vikas Jawa, Business Director, Zoomtra.com
* shushant Jha, PPC Expert, OMLogic
* Vijay Joshi, Sr. Developer, Philogy Consulting
* Samrat Kakkar, Business Head, Alternative Path
* Sulabh Kamra, Analyst, Accenture
* Abhishek Kant, CPM, Microsoft India
* ambica kapur, Brand Steward, ISHIR Digital
* Bharti Kapur, Media Director, Lintas Media Group
* Pranav Karol, Manager, Integrid Media
* Sohit Karol, Co-Founder, Diditz.com
* Harsh Kedia Kedia, Manager (North) - AD Sales, People Interactive (I) Pvt. Ltd.
* faisal khan, Regional Manager, Outlook
* Ankit Khanna, Co-founder, itasveer.com
* Gaurav Khanna, Product Manager, Marching Leads
* Agastee Khante, Solution Architect, Pinstorm Technologies
* Devarchana Khuntia, Sales, Naukri.com
* Jayanth Kolla, Senior Strategy Consultant, BDA Connect Pvt Ltd
* Arjun Kotwal, Asst. Product Manager, Infoedge India Ltd. (Naukri.com)
* Hemant Kumar, Ad Sales, iAvatarZ Digital
* Kalyan Kumar, General Manager, Marketing, Virgin Mobile India Pvt Ltd
* MAYANK KUMAR, Software Design Engineer, Microsoft
* Nitesh kumar, Manager,planning, Media2win india pvt ltd
* Nitin Kumar, CEO, Appulse Technologies
* Pratik Kumar, Senior Software Engineer, Mentor Graphics
* Pradeep Lamba, Account Head, Quasar Media
* Mahesh Mahajan, Online Sales, Info Edge India Ltd.
* Mohit Maheshwari, Partner, New Media Guru
* Shitij Malhotra, The Guy, Fresh Lime Media
* Ankita Malik, National Adsales Head, InfoEdge India
* Ankush Manchanda, Mobile Campaign Architect, SMS Country Networks Pvt Ltd
* Prashant Marwaha, Manager - Sales, Info Edge (India) Ltd - Shiksha.com
* rahul marwaha, AVP, Interactive Avenues
* Aditi Mathur, Account Manager, Interactive Avenues
* Akshay Mathur, Regional Manager (North & East), People Interactive (I) Pvt. Ltd.
* Saurabh Mathur, Flash Engineer, Slideshare
* Jay Meattle, VP, Products, Lookery.com
* Saumya Meattle, VP - Product Management, Module One India Ltd.
* ashish mehra, Principle Creaive UED Designer, Naukri.com
* Kavita Mehra, Assistant Manager Creative, Network18
* Savvy Mehra, Creative Team, Apple Design Studios
* Ritu Memani, CEO, MindQ
* Noopur Mittal, Business Associate, Regalix Inc.
* Sandeep Mohanta, Head-Business Development, Silicon Biztech
* Gaurav Nabh, Online Marketing Manager, Virgin Mobile India
* Pankaj Nagpal, Media Supervisior, TribalDDB India
* Ranjini Nair, Analyst, BDA Connect
* Kapil Nakra, Cofounder, OMLogic
* Sukanta Nanda, Media Executive, Integrid Media Pvt Ltd
* Nitesh Nandy, LMTS, Mobicules Systems
* Nitin Narain, Senior Executive, Image Inc.
* shefali nath, Associate Partner, Brand Alchemist
* Shefali Nath, Associate Partner, Alchemist Brand Consulting
* swatantra Negi, BDM, iAvatarZ Digital
* Jyoti Nehra, Digital Director, Carat
* Kapil Ohri, Senior Correspondent, Afaqs.com
* Nikhil Pahwa, Editor, MediaNama.com
* saurabh parmar, socail media enthusiast, trying to figure out :-)
* Mohit Piplani, Manager - Sales, ICICI Prudential
* Ravindra Pokharia, CEO, Philogy Consulting
* ravindras@philogy.com Pokharia, CEO, Philogy Counsultancy
* Pradeep Prakash, Business Manager, HT Media Limited
* Abhishek Punia, Account Manager, Interactive Avenues
* Siddharth Puri, Head Product & Alliances, Tyroo Media Pvt. Ltd (Yahoo! -SITG Venture)
* Tanushree Radhakrishnan, Group Head - Media, Zed Digital
* Manish Raghuvanhsi, Consultant, TalentEquity
* Jalaj Raizada, Manager, MindQ
* Devesh Ram, Manager Client Servicing, Ignitee India Pvt. Ltd
* Sumit Rampal, Head - Creatives, ISHIr Digital
* Priti Rana, Manager - Communications, Dreamer Web Pvt. Ltd.
* Niraj Ranjan, Co-Founder, Mobicules Systems
* Mehul Rao, Sr Executive Online, Zee News Ltd
* Gaurav Raturi, Founder, FILMBOOTH

* Nilanjan Roy, DGM & Head Of Products, Times Business Solutions

* Saurabh S Negi, Manager - Ad Sales & Alliances, People Interactive Group
* Akhilesh Sabharwal, Business Developer, Ishir Digital
* sandeep sabharwal, Account Head, Quasar Media Pvt Ltd
* Vaibhav Saraf, Analyst, BDA Connect
* Binodan Sarma, Dy. Manager, HT Mobile
* Nikhil Sarup, Vice President - Digital Media, SOLUTIONS I DIGITAS
* Satrajit Sen, Correspondent, AlooTechie, GMV
* Ajay Seth, Soft. Engineer, Metacube
* Nitin Sethi, Creative Head, Info Edge India Ltd.
* Brij Shah, Sr. Developer, Philogy Consulting
* Gunjan Shah, Web designer, Firefly
* Abhishek Sharma, Account Manager, Sify Technologies Limited
* Devinder Sharma, Sr. Account Manager, Sify Technologies Limited- Interactive Services
* Geetanjali Sharma, Group Account Director, Tribal DDB India
* Latika Sharma, Manager, Brand Steward, ISHIR Digital
* Lotika Sharma, Account Manager, Integrid Media
* Paras Sharma, Solutions Architect, Pinstorm
* Paritosh Sharma, Social Media Marketing evangelist, OMLogic
* parth sharma, Analyst, Eicher Goodearth Pvt Ltd
* Prakhar sharma, Asst. Manager, Consim Info Pvt Ltd
* Rachna Sharma, AVP Marketing, Pinstorm Technologies
* Ruchika Sharma, Associate Correspondent, V C Circle.com
* Sonali Sharma, Manager - Alliances & New Initiative, Tata Communication
* Kshitiz Shori, Director - Asia Pacific Sales, Jivox
* Nilakshi Shukla, Media Manager, Tribal DDB India
* Sidharh Shukla, Sr. Project Manager, MRM
* Bhaskar Kumar Singh, Account Manager Online Sales, Tribal Fusion R&D Pvt Ltd
* Harkirat Singh, Products, MakeMyTrip.com
* Prabhakar Singh, GM - Strategic Partnerships, HT Media Limited
* Pradeep Singh, Assistant Vice President, Zee News Limited
* Ravindra Singh, Sr. Mgr. Marketing, Dreams Consulting
* Ritesh Singh, Associate Business Director, Starcom India
* sanjay singh, computer training, sale & service, ISKON WORLD
* Satyajeet Singh, Product Manager, Naukri.com
* Shailendra Kumar Singh, Media Supervisor, Digital Direction(RK Swamy BBDO media group)
* Tejinder Singh, Head Alliances, Times Internet Limited
* Umrao Singh, PPC Expert, Omlogic
* Divya Singh Chauhan, Account Manager, Zoomtra.com
* Samit Sinha, Managing Partner, Brand Alchemist
* Arunima Sinhdeo, Vice President - Brijj.com, InfoEdge India Limited
* Siddharth Sohi, Deputy Manager, Hindustan Times
* Atul Soni, Media Director, Digital Direction (RK Swamy BBDO Media Group)
* Rabia Sooch Sooch, business developer, ishir digital
* nishith srivastava, account manager, iAvatarZ Digital
* Chavi Tandon, AD Sales, Naukri.com
* Dheeraj Taneja, Assistant Manager - Design, HT Media (Shine.com)
* Ankita Tiwari, Media Planner, GroupM
* Saurabh Tiwari, Copywriter, Solutions Digitas
* Avneendra Tripathi, Asst. Manager- Zeenews Online, Zee News Ltd.
* Brijesh Tripathi, Sr.Product Manager, Spoton Media Pvt. Ltd.
* sanjiv tuli, Head Web Communications, Bharti Airtel
* NEeraj Varandani, Asstt Manager- Publisher Network, Tyroo Media Pvt Ltd
* Yashasvi Vats, Head- consumer Monetization, Info Edge (India) limited - shiksha.com
* Rahul Verma, Asst Manager - New Product Development, Indiatimes
* Shailendra Vijayvergia, Business Head, Animon Studios
* Anika Wadhera, Program, Manager
* Deepak Wadhwa, Head, Corporate Marketing (North), Saregama India Ltd
* sumaiya waqar, media executive, integrid media pvt. ltd
* Atul Yadav, Product & Business Strategy, SpotOn Media

There are also some special attendee’s besides the above. More on the event here -> http://panel.watblog.com

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Also Check Out:

WATShow.com - Our Video Show

WATJob.com - Our Job Site

WATGame.com - Our Gaming Blog

WATSearch - Our Search Engine




WATBlog Panel (Mumbai) - The Video Is Out Finally!

For all those who were waiting for this I apologize for the delay. This is the video of the first WATBlog Panel held at IIT Bombay on 16th of October this year. The panel was on ‘Digital media in the next decade‘ and was extremely insightful. We are thankful to many of you who attended. I know we are a little late in releasing this video compared to how quickly we released the WATBlog Wednesday Video but better late than never I say!

Check out the video below:

You can also check out this and more videos at our video site WATShow.com

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WATShow.com - Our Video Show

WATJob.com - Our Job Site

WATGame.com - Our Gaming Blog

WATSearch - Our Search Engine




The Concept of Social Proof and the Impact on Online Marketing

Social Proof can be understood as a testimony to your or your brand’s authority. To be on the technical side of things it is actually a psychological concept or factor of human decision making. When caught in circumstances where one is not sure about a decision usually the decisions of those around us seem the right one and we tend to follow it (something like herd mentality, though not quite the same). This need of observing others behaviour to overcome ambiguity is the idea of social proof.

With the advent of social media, social proof as a metric has got into the marketing man’s lingo. Blogs, social networks, etc. have played a major role in creating the social proof for brands online and thus helped their marketing efforts. As the web goes into higher versions and more social, the influence that its users have on each other is bound to increase and therefore the role of social influence is bound to tread the same path.

Social proof in fact is such a powerful phenomenon that one can assert the goal of new age web marketing, the one that involves the socialness of the Internet is perhaps to build your products’ social proof. It goes beyond quarterly sales targets and creates a sphere of influence that turns customers into sellers [no, not quite affiliate marketing :) ]. Having said that, social proof isn’t a concept relegated to social media. It has its place in all web marketing efforts, from banner advertising to pay per click campaigns, from social bookmarking to search engine rankings. Advertising online is a factor of persuasion and social proof is the psychology of persuasion.

Social Proof and Online Marketing

While social proof has been orchestrated effectively in many traditional advertising efforts by roping in celebrities, it hasn’t quite kicked on in the virtual world at least in India. This despite the various options the web provides to build social influence on the target audience. This can partly be attributed to lack of creative talent coming into digital media sphere considering the domain the birthright of just geeks. Perhaps posts like these as well as those that came before this and those that will follow will provide ample social proof for the creative nuts to jump into the digital stream as well. Anyway, we will keep that discussion for another day.

The question is how to build online campaigns that make use of social proof as well as build social proof of the brand.

The answer is neither hard to understand nor difficult to implement. The trick in any effective use of social proof is to first put in place the correct set of influencers. Social proof is building influence, and influence is built upon trust. And hence, the most amount of time in an online marketing campaign has to go into choosing the right set of people to form the influence group.

  • Who influences a typical college student?
  • What forum on the web would he be looking for social proof and where would he himself be the social proof for someone else?
  • Which celebrity carves an influence on a certain product segment and user base?
  • What set of information would quantify as social proof for someone looking up Google for a book review?
  • What copy will tempt someone to click on my PPC advert?

These are some of the questions you need to ask before embarking on a campaign blueprint online. For this will help harness the right mode of influence on your target. Given the fact that a lot of advertising tools online offers pin point targeting you can tailor each influence in a way to convert people on an individual basis.

Besides these some universal points of social proof regardless of the target is getting high search rankings, being prominent on social bookmarking sites, getting blog mentions and networking Fanpages and groups. These are like a ready reckoner of the scope of your brand’s influence or social proof online. And a common thread across all these vertices of social proof are inimitable content that people want to share. Content and information runs the web and the idea of social proof is further cements this fact.

Any campaign that you do, whether social or otherwise ensure that it creates a buzz beyond that of the product. Make a kickass banner that all graphic design forums can’t stop talking about, make a killer web copy that every copy writing blog mentions as a case study, make a social media campaign that sets Stumble Upon on fire. Buzz is the buzzword when it comes to social proof and online marketing and that is where its impact lies.

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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

3 Mistakes To Avoid In A Startup - Jared Blank - Founder TripMela

We spoke to Jared Blank who recently took the difficult decision of shutting down his company Tripmela. We spoke to him on the 3 mistakes that a startup should avoid. Here is our interview with him.

jared-blank

WATBlog: 3 mistakes that entrepreneurs should be wary of making while running a startup?
Jared:
If you only make 3 mistakes as a startup you are the world’s greatest entrepreneur :)
That said, I think the top 3 mistakes to look out for are:
- You need a sufficient amount of funding from the beginning.  There is no problem starting with a small friends and family round to do a proof of concept and prove that the idea may work.  But very, very soon after that you need to start looking for the next round of capital.  Of course you need to be careful with how you spend the investment.  But insufficient funding will not allow you the room to make the mistakes that every startup will make in its first year.

- Create a board of advisers from the very beginning whom you can trust for strategic advice.  Being an entrepreneur is actually quite lonely, and there were many times when I had no idea how to solve a problem we were having.  Creating a board very early on will help provide a range of opinions on the company’s major issues and help you foresee problems that you may not have seen coming.

- Entrepreneurs need to be very flexible about how they think about their business.  It is extremely likely that the idea they had in mind will need to be changed in the first 6 months.  Being inflexible will kill the company.  You need to think broadly about the idea you have.  For us, it took us a long, long time to realize that we were not a site where people can go to find cheap airfares; rather, we were a way for brand advertisers to reach a wealthy audience.  It’s a subtle difference, but we went a long time without catering to advertisers (which is crazy, since that’s where the revenue comes from).

WATBlog: If you were to start all over again what would you do differently?

Jared: I would’ve focused on our Searchmela fare & hotel search piece of the business.  Tripmela was too dependent on cheap travel deals - and the Indian market simply doesn’t have enough deals in the way that the US or European market do.  That left us struggling for content.  Had we focused instead on search engine optimization and unique content for the Searchmela tool, I think there’s a great business there.


WATBlog:
Piece of advice to young budding entrepreneurs?

Jared: Surround yourself with a great team from the beginning, and be as flexible as possible about how you run the business.  You have to understand that even though you have a great idea, you don’t have all the answers…

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TRAI Introduces Administrative Charges - Delays 3G Auctions

Even while government telco MTNL launches India’s very first 3G services in the capital and also partnered with Aksh Optifiber to provide mobile TV services in Mumbai and Delhi, TRAI’s idiosyncrasies keeps getting the auction for the 3G services postponed indefinitely.

Foreign telecoms firms looking to enter India by offering 3G services in the world’s fastest-growing market for wireless services, will have to pay a higher annual fee for radio waves, the sector regulator said on Wednesday. However, in return of the privilege, they shall be expected to pay up 3% of their revenues as annual fees.

The Trai has also informed the DoT that the government should charge 2% of the highest bid amount as the annual administrative charge on 3G spectrum during the validity period of the licence. The DoT has to place this proposal before the Telecom Commission for clearance. If it succeeds, the licence cost will go further up for the 3G spectrum operator. The regulator's move to propose an administrative charge for using 3G radio frequencies is aimed at ending the ongoing controversy about the methodology for calculating this levy.

The regulator also clarified that as “the operators will take time to roll-out their services after the allocation of spectrum, it has proposed a moratorium of one year from the date of allocation of spectrum in respect of payment of administrative charge”.  Reacting on the news, T V Ramachandran, Director General of the Cellular Operators in India, commented, “This will impact the 3G bids — all operators will factor this additional levy and place lower bids for 3G spectrums. The finance ministry may therefore object to the TRAI proposal.”

At a time when TRAI is walking quite a few extra miles to popularize technology in the common man’s hands, such a hike in prices would result into premium charges for 3G services in the country. For a country that already faces problems of inadequate information and decent usage of high-end mobile handsets, leave alone other mobile devices, such measures just might hinder the popularization on essential technologies like 3G on a large scale.

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Event Update: StartUp Saturday In 4 Cities On The Same Day!

There are four special Startup Saturdays across the country, ie, Delhi, Mumbai, Bangalore and Hyderabad, this coming weekend 13th December. As you must have been tracking WATBlog has been covering the Mumbai ones regularly. But I guess we would need to expand our team inorder to cover 4 of them this week! I guess slowdown aint impacting the startup saturday folks!

The agenda for this weekend across the four cities are
1. Bangalore, venue : Honeywell Technologies, Bannerghatta Road, opposite IIM Bangalore; 10 am - 1 pm, register here.
- Announcement by Honeywell on the startup collaboration initiative in partnership with the HeadStart Foundation, speaker is Harsha Angeri, Head, Strategy & Initiatives, HTSL
- Talk on ‘SaaS to Cloud computing’ by Vikram Murdeshwar, Akamai
- Product demo by LifeMojo (www.lifemojo.com)

2. Mumbai, venue : Dome 2, SP Jain Institute of Management, Andheri (West); 3 pm - 6 pm, register here.
- Product demo of Librarywala (www.librarywala.com) by Hiten Turakhia
- Product demo of Adoroi (www.adoroi.com) by Mitesh Thakkar
- Panel discussion on ‘The effect of the economic slowdown on startups’ involving Mahesh Murthy, SeedFund and Sasha Mirchandani, BlueRun Ventures, Gopal Krishnan, ex-CEO of Mobile2Win, and Rohit Nalwade, ex-CEO of ConsumerVision

3. Delhi, venue : American Center, 24 KG Marg, Near Connaught place; 2 pm - 5 pm, register here
- Product demo by Eko (www.eko.co.in), Anupam Varghese, VP Technology
- Talk on ‘Why Startups should not have a HR department’ by Narendra Nag
- Panel discussion on ‘The future of consumer services business models in India’ involving Sanjay Sindhwani, VP New Initiatives at IndiaTimes and Harish Bahl, Founder, Smile Technology Interactive Group (promoters of Tyroo and Quasar Media)

4. Hyderabad, venue : Taj Deccan; 12 noon - 7 pm, register here.
- Product demo and Talk
- VC meet up : Ranjith Menon, IDG Ventures
- followed by HYSEA Technology Day : featuring talks on Azure (Microsoft), OpenSocial (Google), GWT (Google), Research and IP creation (IDG Ventures, IIIT-Hyderabad)

These Startup Saturdays are a run up to the HeadStart which we blogged about recently. Rajiv chief blogger WATBlog should be attending the delhi startup saturday and Shayon should be attending mumbai. Any bloggers who want to attend bangalore and hyderabad and contribute to watblog should ping us on info @ watblog . com

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