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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" WATBlog Panel (Delhi) Happening Today Evening! - A Look At Final Panelists & Attendees!Finally the D-day for WATBlog Panel Delhi on ‘Bridging the Digital Divide - How Can Traditional Brands Go Digital” has arrived. Yes WATBlog Panel is happening today at The Metropolitan Hotel, New Delhi and starts at 7pm. Here is a look at the final set of panelists:
Sidharth is still under 30 years of age and is probably one of the most ‘uncorporate’ CEO’s you will ever meet. He is extremely down to earth, casual and seriously funny. But behind the casual and funny exterior is a sharp, very aggressive and now very experience internet entrepreneur. He has also branched out beyond Webchutney by establishing Goosefish Media Ventures which incubates online content driven media properties. His latest foray is into the world of ad networks via NetworkPlay which is headed by Rammohan (more on networkplay here). We expect startling insights and frank opinions from Sidharth at the panel.
Alok was also a founding member of Indian Angel Network (formerly, Band of Angels India). Alok has played a key role in Canaan's investments in BharatMatrimony, iYogi, and Cellcast. A straight speaking VC who is always available to guide young entrepreneurs. Alok has been a speaker on multiple panel’s before and is know for his sharp and precise insights and his ability to bring out the key points in a discussion.
Prior to joining NDTV, He was Vice President Broadband and Web 2.0 at Indiatimes, where he took Indiatimes into the online Gaming arena. Prior to that, He was the Chief of Internet Business at the Hindustan Times. Sanjay is an avid blogger and poet himself and is one of the few head honcho’s in India who believe and propagate the power of social media.
I.M.Swaminathan has joined TIL as Audience Head and Brand Manager of Indiatimes. Swami reports to Mr. Sunil Rajshekhar and work closely with Business Heads of Teams across the Indiatimes channels for developing and executing the brand strategies and plans for the growth in online properties. Swami has BE and MBA degrees and comes to us with a rich experience in media spread across print, television and Internet companies In his last assignment Swami was Director, Communication and Community Products at Yahoo India, where he lead various product teams as In this role he was heading Yahoo! Mail, Instant Messenger, Groups, Movies, Cricket and other properties. Swami has launched many new products like Profiles, Language versions of mail and messenger and relaunched Cricket. Apart from growing audience numbers and strengthening the market share for Yahoo!. he was also the official spokesperson of Yahoo! India.
Neeraj Sanan is currently Vice President, MCCS the company that runs three news channels STAR News, STAR Majha, STAR Ananda in addition to their websites and mobile business. He is an electronics & electricla communications Engineer from PEC Chandigarh and an MBA from IIM Bangalore. He has 14 years of sales and marketing experience across various companies. An astute marketeer, he started his career with Asian Paints, moved to ICI Paints, Wrigleys, Dabur and Web18 before MCCS. He has been associated with launch of a few consumer brands. We have also received over 210 registrations and here are the attendee’s who are expected: * Abhay A, Principal Interaction Designer, Naukri.com * Nilanjan Roy, DGM & Head Of Products, Times Business Solutions * Saurabh S Negi, Manager - Ad Sales & Alliances, People Interactive Group There are also some special attendee’s besides the above. More on the event here -> http://panel.watblog.com Related PostsAlso Check Out: WATBlog Panel (Mumbai) - The Video Is Out Finally!For all those who were waiting for this I apologize for the delay. This is the video of the first WATBlog Panel held at IIT Bombay on 16th of October this year. The panel was on ‘Digital media in the next decade‘ and was extremely insightful. We are thankful to many of you who attended. I know we are a little late in releasing this video compared to how quickly we released the WATBlog Wednesday Video but better late than never I say! Check out the video below: You can also check out this and more videos at our video site WATShow.com
Related PostsAlso Check Out: The Concept of Social Proof and the Impact on Online MarketingSocial Proof can be understood as a testimony to your or your brand’s authority. To be on the technical side of things it is actually a psychological concept or factor of human decision making. When caught in circumstances where one is not sure about a decision usually the decisions of those around us seem the right one and we tend to follow it (something like herd mentality, though not quite the same). This need of observing others behaviour to overcome ambiguity is the idea of social proof. With the advent of social media, social proof as a metric has got into the marketing man’s lingo. Blogs, social networks, etc. have played a major role in creating the social proof for brands online and thus helped their marketing efforts. As the web goes into higher versions and more social, the influence that its users have on each other is bound to increase and therefore the role of social influence is bound to tread the same path. Social proof in fact is such a powerful phenomenon that one can assert the goal of new age web marketing, the one that involves the socialness of the Internet is perhaps to build your products’ social proof. It goes beyond quarterly sales targets and creates a sphere of influence that turns customers into sellers [no, not quite affiliate marketing Social Proof and Online MarketingWhile social proof has been orchestrated effectively in many traditional advertising efforts by roping in celebrities, it hasn’t quite kicked on in the virtual world at least in India. This despite the various options the web provides to build social influence on the target audience. This can partly be attributed to lack of creative talent coming into digital media sphere considering the domain the birthright of just geeks. Perhaps posts like these as well as those that came before this and those that will follow will provide ample social proof for the creative nuts to jump into the digital stream as well. Anyway, we will keep that discussion for another day. The question is how to build online campaigns that make use of social proof as well as build social proof of the brand. The answer is neither hard to understand nor difficult to implement. The trick in any effective use of social proof is to first put in place the correct set of influencers. Social proof is building influence, and influence is built upon trust. And hence, the most amount of time in an online marketing campaign has to go into choosing the right set of people to form the influence group.
These are some of the questions you need to ask before embarking on a campaign blueprint online. For this will help harness the right mode of influence on your target. Given the fact that a lot of advertising tools online offers pin point targeting you can tailor each influence in a way to convert people on an individual basis. Besides these some universal points of social proof regardless of the target is getting high search rankings, being prominent on social bookmarking sites, getting blog mentions and networking Fanpages and groups. These are like a ready reckoner of the scope of your brand’s influence or social proof online. And a common thread across all these vertices of social proof are inimitable content that people want to share. Content and information runs the web and the idea of social proof is further cements this fact. Any campaign that you do, whether social or otherwise ensure that it creates a buzz beyond that of the product. Make a kickass banner that all graphic design forums can’t stop talking about, make a killer web copy that every copy writing blog mentions as a case study, make a social media campaign that sets Stumble Upon on fire. Buzz is the buzzword when it comes to social proof and online marketing and that is where its impact lies. Related PostsAlso Check Out: More Recent Articles
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I M Swaminathan,VP - Audience Head ,Brand manager of Times Internet Limited.
Neeraj Sanan, VP - Media Content and Communications Services (MCCS)
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2 comments:
Vishnu "Senior SEO" Mindq Interactive Solutions
Excellent. "Whatever the excellent and best ones do, the commoners follow," says Sri Krishna in the Gita. The visionary leader must be a missionary, extremely practical, intensively dynamic and capable of translating dreams into reality. This dynamism and strength of a true leader flows from an inspired and spontaneous motivation to help others. "I am the strength of those who are devoid of personal desire and attachment. O Arjuna, I am the legitimate desire in those, who are not opposed to righteousness," says Sri Krishna in the 10th Chapter of the Gita. The philosophy contained in the pages of the Bhagavad Gita is today considered relevant and essential to our understanding of ourselves even in the western world. Leading business schools in the USA such as Kellogg have included the Bhagavad Gita as an elective subject in their curriculum. Terms such as 'Karma Capitalism', 'Exit Plan' and the likes are being explained on the basis of the teachings of Lord Krishna and the message of the Bhagavad Gita.
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