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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Rajshri Ties Up With Joost - To Stream Full Length Feature FilmsRajshi Media has tied up with Joost the the broadcast-quality Internet television service to stream its content for free on Joost. The content that will be made available on Joost will be a large library of premium bollywood programming, including full-length feature films, music videos, TV shows and made-for-web programming, like the series Akbar Birbal Remixed. Rajshri has always been keen on maximizing distribution for its content and popularizing the same to an international audience. It had already conquered youtube with a premium channel on the same and now it has taken the step to tie up with Joost. The Rajshri videos on Joost can be accessed here -> http://www.joost.com/34xj1s8/t/Rajshri-Music. Rajshri CEO in an interview to WATBlog had stated that 95% of their revenues come from advertising but they expect it to change to 50% ads and 50% downloads soon. This free distribution of content is to build their brand as an online player in the International markets and there by get more people to download the content they have on their own portal. Related PostsAlso Check Out: TimesofMoney Launches DirecPay - Could Wallet365 be next?TimesofMoney has launched DirecPay is a bank neutral payments aggregator service for merchants to facilitate online shopping and act as a single interface between customer, bank and the merchant. DirecPay supports credit cards, debit cards and net banking transactional capabilities across a spectrum of banks & credit cards. Direcpay has a tie up with over 20 banks for net banking and currently accepts Visa, Master and Diner’s club cards. Direcpay was in the news for tying up with Google adwords even before the officially launched their product to public.
We have blogged about earlier of how ecommerce is critical for the rise of online advertising. But what is critical for ecommerce is better and robust payment gateway’s that enable users to use their cards for online transactions. The popular providers of payment gateways that I know of are CCAvenue and Transecute. Ofcourse banks themselves provide this service too. What is important to note is that TimesofMoney had earlier launched Wallet365 which was an ewallet (much like paypal) but had run into trouble with the RBI. With the RBI now getting more comfortable with the idea of e-payments (It recently drafted an approach paper for pre paid payments instruments) its very possible that Wallet 365 could return. Our sources confirm that in about 2 months Wallet365 could be relaunched. If that is the case then payments to merchant who use direcpay can be done via a users ewallet now that would be something to watch out for if and when it happens. Related PostsAlso Check Out: More Recent Articles
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