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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" The Game of Search - Changing Rules and Leadership in the Cacophony of Web SearchSearch has been dominant enough on the web to create some of the biggest names in the Industry. And there is no denying who the most dominant name in the field. Google has now gone on to dominate other content niches while others are trying harder than ever to grab its place. Yahoo, Microsoft have always been vying for it since the time Google changed the dynamics of being a web publisher (Portals to search). With Wikia and Cuil, other information hubs have also tried their hands at cracking the search code. With no imminent success in sight, local content has become the source of some huge competition. The attempt of course is to replicate Google’s success on the web on regional searches and mobiles, this is true specially in India, I wonder what the scenario is elsewhere. Google itself has been actively scouting for partners in mobile and local search along with Yahoo, while Microsoft has gone on to invest in a mobile firm. The game has also extended beyond content search to other avenues of information. Microsoft’s live search introduced maps, even Rediff introduced maps a couple of weeks back for instance. Google meanwhile went to try and bring TV to the map (please don’t miss the pun there). Everything is not rosy yet for Google with it lagging behind Yahoo in Japan and strange errors cropping up costing them embarrassment and dollars. In the meanwhile, another medium is slowly rising up the ranks as competent alternative to big G. Quite a few marketers are now looking at Twitter and its conversational mannerisms as the perfect evolution of search. WATblog had also covered an article chronicling twitter monetization’s possibility the same way as Google and how it is fundamentally placed to be Google’s successor in search. Twitter with its fellow apps is changing the way search happens on the web. As more people begin to use their services with the intention of digging for information (no, no pun intended there) it will form new search habits, because the twitter search results are different from web search. It will make inroads into conversational marketing and be tie up the loose ends in conversations, search and research. Social bookmarking did this to an extent, but it being a system of traffic more than conversations didn’t quite alter the graph. Search as we see it is changing before us. Search brought the first democracy on the web, and it is now rejuvenating. Related Posts Also Check Out: MVAS Market Will Reach Rs 6000-8000 Crore by 2012 - MVAS ConferenceThe Indian Merchants’ Chambers (IMC), organized a meet on Mobile Value Added Services Conference in Mumbai. The conference focused on MVAS for 3G networks and applications in India, mobile commerce in India, VAS in rural markets, Mobile VAS funding and social networking and mobile marketing/advertising on mobiles. According to CIOL’s report the discussion ranged from the disparity in revenue sharing and the dwindling profits. The panel also expected MVAS to be one of the few industries that can snag double digit growth even in this slowdown. S S Sirohi, deputy director general – VAS, BSNL shed light on to this expectation from the telecom sector. “The competition and regulations in telecom industry has allowed low tariffs to users, however it has lowered the revenues and profits for the operators,” said Sirohi. “The pressure on profits and revenues has forced the operators to look at other avenues using the same platform. And MVAS has an immense potential to grow and currently the MVAS market is worth around Rs 2000-3000 crore against the telecom market of Rs 14000 crore,” added Sirohi. He also added that the MVAS market will reach Rs 6000-8000 crore by 2012 and services such as mobile banking, mobile commerce and mobile location base services will grow with the 3G spectrum. The panel comprised of:
Related PostsAlso Check Out: JPG Magazine Back on Track After Near Death Experience
"Our new investors agree with you–and believe strongly in the potential of JPG as a business. So I’m looking forward to working with them to creatively drive revenues while enhancing the quality of the JPG experience. I’m also looking forward to working with our Premier Community Partner, Adorama, to develop wonderful opportunities for all of you to reach a broader audience as well as better engage around the photography equipment you use and love." A couple of months ago as I opened my mailbox, I found a mail from the editors of JPG magazine announcing that it was shutting down (along with its publisher 8020 media) due to financial reasons, saying that the recent economic crisis and the associated slump in advertisement hit them hard. They said that the portal would be shutting down formally on 5th January. What happened over the next few days was simply fascinating. On 2nd January, they published this blog entry: "With our most recent announcement that we will be closing 8020 and JPG, we received an enormous amount of support from the community. Thank you for that — it means a lot to the team here and it shows that JPG is made up of wonderful people. Along with that support, we have also received some interest from qualified parties who may be interested in acquiring the company so that JPG could live on. We don’t want to get your hopes up unnecessarily, but there is nothing we would want more then for JPG to continue in some form, and we are working on that now. Stay tuned and let’s keep our collective fingers crossed." A portal http://savejpg.com/ was setup which became the mouth pice for all those who wanted to save JPG as well as a common meeting point. Apart from this there were also discussions about why the management didn't inform the members of the situation earlier all over the web. But it looks as if all is well now at the media house. JPG magazine is a reader generated photography journal which has nearly 2 lakh online members and is a quite well known photography portals on the web. The best photos from the web are published in their magazine which is published 6 times a year. Last year, JPG raised a lot of eyebrows when it's founders announced their retirement claiming that the CEO of 8020 media wanted to minimize their contribution. Related PostsAlso Check Out: More Recent Articles |
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