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There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Funding Updates : Ojas Invests In TeliBrahma, Helion Ventures Invests in9.9 MediaworxOjas Ventures, along with Invesntus Capital has announced a funding of $2 million for TeliBrahma. TeliBrahma has Bluetooth advertising solutions for mobile devices. Joining the board of TeliBrahma will be Samir Kumar of Inventus and Pavan Krishnamurthy of Ojas. TeliBrahma operates in the emerging mobile-advertising market. Though its offering is different from others, as it doesn’t uses GPRS or any network independent technology. Rather, it makes use of the Bluetooth that’s commonly found in mobile devices now. This gives way for more localized advertising. So, for example, people in a mall may be advertised about a particular store. A discount coupon can be sent to them through the advertising platform, thus driving the traffic to that particular store. Yes, the system depends on people keeping their Bluetooth ON, but with people knowing that keeping their handsets ON may help them win some offers, the chances of people turning their Bluetooth ON, increases. Also, people are more receptive to the idea of offers and ads in such a scenario, as opposed to when you advertise via other mobile marketing channels like SMS. In another development, Helion Ventures have invested around Rs.34 crores in 9.9Mediaworx. 9.9Mediaworks took over the business of Jasubhai Digital, the publishers of the Digit computer magazine in December last year. Related Posts Also check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Zoom and YouTube Join Hands - Begins a Bollywood Talent Hunt Competition OnlineZoom, the Lifestyle and entertainment channel of Times Group, has announced a tie up with YouTube to provide an online platform for its newly launched reality Bollywood talent hunt show. Zoom has created a branded channel on YouTube for its bollywood based reality TV show Idea Bollywood Club. To participate, all people need to do is film their talent and upload a maximum 10 minute video to the page for Idea Bollywood Club at http://www.youtube.com/bollywoodclub on YouTube. The idea of the show itself is to provide a platform for artistes to find exposure for their talents. According to Zoom, the performances will vary with every episode, to include dancing, dramatic acting, comedy, singing, even action. It will give viewers a variety of acts to look forward to, as well as differentiate the show from other single talent shows. From YouTube’s perspective this is another shot for them to tap into the huge entertainment hungry Indian audience spread offline. Gautam Anand, Head of Content Partnerships- APAC, YouTube says that, ”India has always had a rich theatrical tradition which continues to be expressed by our community of local YouTube users. We are extremely happy to be working with ZoOm on this initiative in order to provide our users with an opportunity to showcase their talent and be discovered.” This has been part of YouTube India’s strategy since the time they launched the India specific variant fot he highly popular online video site. They have been actively scouting for offline partnerships and have tied up with many including the Rajshri, Eros entertainment, the ministry of tourism, etc. The idea of course is to provide localised content and leverage on the offline reach of these entities to drive traffic online. With regards to the Bollywood Club channel, the participants are expected to upload videos of not more than 10-minutes, accompanied by a 15-second introduction. And the entries will be open until December 31, 2008. Zoom on the other hand has always pursued a platform agnostic strategy to try and find newer audience often depedning on the content resource. Zoom’s Sameer Pitalwalla had previously clarified in an interview to WATBlog that as long as the branding and monetization potential is not compromised they have no issues with where the content is consumed. An example of this being a tie up it had with Rediff’s iShare platform a year back to showcase Zoom’s shows. It might perhaps also help them to reach out to a base of audience they could not with their existing brand reach. A typical case is their latest tie up with Live Journal as well for the same show and more reason why they don’t just use the Zoomtv.in community for such endeavors. Zoom also has its own zelf branded on channel besides Bollywood Club, at http://youtube.com/Zoomdekho which has over of 300,000 views. So I think it is safe to believe that the monetization model pursued might also run on similar lines of this channel. The zoomdekho channel and other online tie ups were earlier monitzed through pre-roll, post-roll. mid-roll and overlay advertising formats on the videos. It would be interesting to note how much advertising revenues these eforts as well as those of BigFlix and Rajshri’s (our earlier reports on movie streaming going online) will generate and if they would compare at least in ratio to that of TV. And also the expectations that these guys have from these projects. Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Mukta Arts Forays Into Mobile Content, Acquires Coruscant TecMukta Arts, the film production and company owned by veteran film producer-director Subhash Ghai, is foraying into digital content production and distribution, reports Afaqs. The company has acquired a 51 per cent stake in Coruscant Tec, which will help it distribute and deliver content to the mobile devices. On this, Subhash Ghai, Chairman, Mukta Arts, says, “The acquisition of Coruscant is a logical step in launching Mukta’s web and mobile digital initiatives and entering the VAS space. Mukta is a content creation company and Coruscant offers content delivery solutions in the new media space.”" Apart from the content owned by Mukta Arts, the content created by the students of Whistling Woods, a film making school, owned by Subhash Ghai, will be offered too. Apart from production, Mukta Arts is also into film distribution. However, the acquisition of Coriscant Tec, comes as a little surprise. What happens usually is, that content companies tie up with mobile-technology companies who are into content aggregation and distribution, like Mauj, Hungama etc. and it’s these companies, who bridge the connectivity to the mobile operators. The nature of businesses is very different in both the cases. While one is a production house, more on the creative side, the other is a purely technical organization. Mukta Arts going ahead and buying a distribution platform is a unique step. Films distribution is very different from mobile content distribution, because of the heavy involvement of technology. If all Mukta wants to do is monetize its content through Mobiles, it could have easily tied up with any of the existing players. What I foresee is, Mukta wants to get involved heavily into content aggregation. Apart from revenues from its own repository; it also wants a cut of other companies’ productions being shown on Mobiles. This deal will make a lot of sense if Mukta starts offering its mobile distribution platform to other content producers. Well, then, Mukta would be going a different way altogether, something on the lines of Rajshri and may be, Bigflix. In the year 2000, what was a first for any Indian film making company, Subhash Ghai took Mukta Arts public. This looks like another special step. A rather important one. An interesting and smart step. All that needs to be seen now is how fast they can move. Because, Reliance BIG Entertainment is making fast strides into the showbiz. But on Mukta Arts’ side are strong content and a good technology platform. The game just got hotter. Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult "Hulla" Available For Download on BigflixBigflix.com, the movie rental company of the Anil Dhirubhai Ambani Group has bagged the rights of the recently released Hindi film “Hulla”. Starring Sushant Singh, “Hulla” promised to be a laugh riot. Hulla was produced by Big Pictures, another Reliance Entertainment company. The news item from Indiantelevision.com said Bigflix bagged the rights to the film. Really? Bagged? As if there was some competition for the film! Hulla opened to an overall negative response this Friday. Bigflix strategy to offer the films through Bigflix.com, the same day as it opens in theatre can actually help them win some new customers. We interviewed Gurmeet Singh, CEO, Rajshri Media, yesterday. Rajshri seems to have a good collection of media content. I remember a lot of my friends talking about short films on Rajshri. The older films that they give away for free are also a hit. Yes, they were charging for the new films. But that’s OK, as Mr. Gurmeet said that 95% of the revenues are from advertising. Reliance BIGflix, with all the financial strength that it has, has all the capability to build a huge collection of content, overnight. It will try to undercut Rajshri on that front. Online entertainment space is getting interesting. After the gaming war, it seems like streaming video that’s the new battleground. A Reliance Vs. Rajshri battle will be an interesting one. One has financial strength and immense project management ability, the other has content and domain expertise. I’ll keep on tab on this sector for sure. Do let us know what you think about this? Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult More Recent Articles
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