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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" September Adds 10M Mobile Subscribers While Airtel Adds Jobs On Mobile To Its OfferingSo Slowdown or No Slowdown the telecom subscribers refuse to slowdown in this country. Total addition as on september as per TRAI has been 10.07 million mobile subscribers and at the current rate it wont take more than 18 months to touch the 500 million mark! Even the subscribers are increasing the ARPU’s (Average revenues per user) is one of the lowest in the world at just Rs.300 per user. No doubt then telecom operators are thinking of innovative ways of adding to the ARPU. So Airtel one of the largest telecom operators in India which boasts of over 62 million telecom subscribers as on March 2008 have tied up with Naukri.com, Clickjobs.com, monsterindia.com and sulekha.com to power job alerts on mobiles. Just recently naukri and sulekha had tiedup with mobisoc to launch their mobile apps as well. Airtel users need to dial *321*661# inorder to subscribe to the alerts. The alerts are charged at Re.1 per day i.e. Rs.30 a month. There is ofcourse no news on how much of this revenue would be shared with the jobsites. Though given the operators tendency to grab a lions share of the revenues Im pretty sure the revenues share for jobsites would be negligible. But even for one second if we consider that Airtel promotes this service via a multimedia campaign i.e. print, tv etc and even 1% of the subscribers subscribe over a year given the paucity of jobs in this maket that would mean a revenue of 7,00,000 subscribers X 30 rupees a month = Rs.2.4 crores a month! Now only if there was a different revenue share and jobsites would be rich!
Related PostsAlso Check Out: SimplyHired.com Launches JobSearch For India - 25% Job Cuts Expected in India - SimplyFired.com?Updated: It seems that simplyhired also has a how did you get fired? stories site at simplyfired.com! I guess even they prepare for the worst.. So incase simplyhired tanks after all the funding atleast they have a community and content site of those who are simply fired! Well such are times that simply fired might just work better! Original Post: At a time when the jobs space is set for a slowdown especially with 25% of corporate India looking to cut jobs post diwali as per this ASSOCHAM report. In short people are getting simply fired! Now in this gloomy environment SimplyHired a job search engine based out of the US and funded for 17.7 million in three rounds of investment by angel investors like Guy Kawasaki of Alltop.com and by Fox and Foundation Capital is launching its site in India and also across Canada, UK and Australia at the sametime. According to a statement by the Founder of Simply hired who is of Indian Origin, Gautam Godhwani “The launch of these websites is an integral part of Simply Hired’s effort to expand our mission in building the largest worldwide job search engine,” Well vertical meta search engines haven’t done great as yet in India. Yes there is iXiGo.com in the travel space but that too doesn’t yet have an apparent sustainable business model. SImplyhired would also need to grapple with the established brands of naukri and now the up and coming shine.com. On a lighter note: recently i was speaking to a recruitment consultant and in good fun I advised him to change his business model for this recession phase. Told him to start a layoff consulting firm i.e. whom to layoff and why!! And guess what he actually thought it was a good idea given the times we are in! Disclosure: For those who dont know we run WATJob.com a Jobsite for Web, Advertising and Tech Industry in India. So incase you are still hiring or looking for jobs do log on.
Related PostsAlso Check Out: Linkedin Launches App Platform - Slideshare Among The First AppsLinkedin.com the professional network which according to this research has been touted as the most popular network in India and which was recently in the news for looking out for local tie ups in India to grow its Indian userbase has launched its app platform. Linkedin app platform is an open social based platform called InApps. From the beginning Linkedin has been very careful from the very beginning to make sure that it is positioned itself as a serious business network for professionals and continuing that approach it has made sure that there is a strict approval process in place for all apps so that only professional and relevant apps get through the system. Not only this it is also limiting the number of apps a single user can add upto 15 only. And thats not where the restrictions end as unlike its counterparts in facebook and myspace which allow any competing ad network ads to be placed inside the apps Linkedin’s app platform only allows app developers to use LinkedIn's current ad system which means less customization and targetting availability. Given that Linkedin offers a huge base of professional Indian users I expect companies to both submit apps as well as explore advertising opportunities within apps as time goes on. One of the first apps to be featured on the linkedin platform is Slideshare the presentation sharing startup which has offices and delhi and has been covered on WATBlog before. You can check out the demo of the slideshare app on Linkedin below: Linkedin essentially has zero competition in India besides for Brijj.com which is not looking at launching apps platform or opening api anytime in the near future. Also apps like slideshare will increase the value that linked provides as a platform for professionals and it would be increasingly difficult for another player to play catch up! Related PostsAlso Check Out: More Recent Articles
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