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Friday, January 30, 2009

WATBlog Update There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Startup Jobs Fair to help connect startups to campuses

We've all heard reports of how the on going financial crisis has really affected the placement scenario. As far as the engineering stream goes, even the elite colleges haven't been spared. The big companies have all stopped hiring, and the ones who are recruiting, are doing it in the binary system.

Headstart.in has come up with a brilliant initiative called The Startup Job fair where they are acting as the platform to introduce engineering and management candidates from top tier institutions to start-ups.

We here at WAT also believe that a start-up is probably one of the best places to start off with. Fresh graduates will get to be part of an exciting team where they can make a huge impact on the organisation.

The start-ups fill out a form with their openings and submit it to Headstart guys who collaborate with the partnering colleges and connect them to the start-ups they are interested in.

startup lunch

However, it would help if the student volunteers who are involved from each college are guys who have a good idea about the start-up space in India. Similar initiatives were taken by the Proto.in team when they came out with StartupLunch which has had successful launches in various cities including Delhi, Hyderabad, Chennai & Pune.

As of now the partnering colleges are:

Management campuses: Shailesh J Mehta School of Management, IIT Bombay; SCMHRD, Pune; SIBM, Pune; IIM Kozhikode; SPJIMR, Mumbai;

Engineering campuses: IIT Bombay, IIT Roorkee; BITS Pilani

Do check their site and register your college with them.

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WATShow.com - Our Video Show

WATJob.com - Our Job Site

WATGame.com - Our Gaming Blog

WATSearch - Our Search Engine




Will Mobile Ad Revenue Drive Mobile Entertainment?

We have already posted IAMAI report, Mobile VAS is already a big  business and growing at a rate of 70% year-on-year. Atleast 35% of the Mobile VAS revenues are contributed by Music, mostly CRBT and Ringtone downloads. November, 2008’s mobile usage report of opera reflects the obvious that Mobile entertainment business is going to have good times ahead. Gamejump.com, the mobile gaming network and Songs.pk, the illegal MP3 download site figure in the top 10 accessed websites and both of them are ad-supported. Though there are significant revenues in the VAS space there are revenue challenges here as there is uneven revenue share existent between the VAS providers and the operators (highly skewed in favour of operators).

Mobile advertisement might just prove to be the right solution for this tussle, though not big enough right now to provide enough revenues to the VAS providers the advent of 3G and thus the increased adoption of mobile internet will for sure boost the mobile ad revenues.

Times internet might have wanted to grab a good share of this nascent business. Times Internet Ltd has launched India’s  first mobile entertainment search engine, TIL claims this is the easiest and fastest way to search for multi-media content of your favorite celebrity, across ring tones, wallpapers, games, animation etc. TIL is using mobile ad’s for revenue generation, which seems like an obvious choice for the business model.

Only time will tell how soon does mobile advertising become a money spinner for VAS players. There is also MNP which could change the game provided its executed well in Indua.

Related Posts

Also Check Out:

WATShow.com - Our Video Show

WATJob.com - Our Job Site

WATGame.com - Our Gaming Blog

WATSearch - Our Search Engine




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