 |
There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Gitanjali Group Bullish On Online Retail Of Jewelry - Brings 25 Brands OnlineOne of the country's largest jewellery manufacturers, the Gitanjali group is taking all its 25 brands online in a bid to boost sales of jewelry in the face of the economic slowdown. The slowdown has impacted their business and sales are down by 30-35 per cent. The Gitanjali brand line up boasts of brands like Asmi, D'damas, Nakshatra, Gili, Diya, Sangini and others and all these brands would be sold online through their own portals. This means that over year 2009 one can expect Gitanjali to spend marketing dollars on online advertising. We have been stating in our earlier posts on how the rise of ecommerce is connected to the rise of ad spend online and this example of gitanjali jewellers trying to experiment with getting all their brands online for online sales tells a story. Incase they don’t sell much automatically their online ad spends will drop. While on the topic of ecommerce one has to consider that payment mechanisms play a vital role in the same. The timesofmoney group recently launched Direcpay a payment gateway with many banks enrolled as well as debit card and net banking provisions. What we need is India though is a paypal like system which is still not prevalent. Though timesofmoney did try to launch Wallet365 and the same was curbed by RBI. Gitanjali for its ecommerce presence has tied up with Visa and Mastercard and several major banks and jewelry ordered shall be shipped directly to the consumer and beginning January, the group plans to deliver the products free of charge. Portals like rediff and indiatimes have their ecommerce channels through which various merchants can sell their stuff and Gitanjali already has stores at these portals as well as in newly launched shopping at in.com. Mehul Choksi of Gitanjali Jewellers was very upbeat about their prospects in the online space and said “We expect to capture 35 per cent of the total online jewellery sales in India by 2010." Also by 2010, the group targets 3-5 per cent of its total sales to come through e-commerce. Related PostsAlso Check Out: Exclusive: Percept Knorigin takes on Bollywoodhungama with Cinecurry.comYou are reading it here first: Percept knorigin the digital agency arm of Percept group which also runs an ad network adchakra has ventured into the online entertainment content business by launching Cinecurry.com. There has been no official release on this portal though Percept’s latest movie Jumbo is hosted on the portal. We figured it was their portal as we got a seasons greetings from Percept Knorigin and a who.is look up on the domain confirmed our suspicion on the portal being backed by Percept Knorigin. The portal is direct competition to the likes of bollywoodhungama.com (previously Indiafm.com) which is owned and run by Hungama.com. There is also Buzz18 by Web18 and Bombaybitch by Goose Fish Media Ventures which is catering to the same space. What sets Percept Knorigin apart? Percept which is Percept Knorigin’s parent company has a film making arm in Percept Pictures, an advertising arm in Percept H and it also has a celebrity management arm all of which give it unlimited and unadulterated access to the world of bollywood. It just makes finding/aggregating/creating exclusive content that much more easier. Also our sources inform us that this may not be the only online content portal that percept knorigin might be launching. We have news from reliable sources that more content verticals are in the pipeline from Percept’s stable and are to be launched in January 2009. Related Posts
Also Check Out: Recap 2008: Online Jobsite/Recruitment SpaceStarting today till the end of the year we are going to be posting vertical specific recap posts analysing the year 2008. We shall call these the Recap 2008 series. So stay tuned to WATBlog to recap and refresh WAT all happened in the WAT (Web, Advertising & Technology) Space.. Today we look at the online jobsite/recruitment space that primarily consists of major players like naukri.com, monster.com, jobstreet, yellojobs, shine.com, clickjobs and careerbuilderindia. Starting with Jobs.. Jobs space which has created one of the biggest companies in the internet space in India i.e. Infoedge (Naukri.com) saw some interesting trends in the early part of the year. At the start of the year we saw a push towards online referral recruitment and players like yellojobs, reffster and earlier techtribe as well as the latest entrant iRefr.com all indicating towards a trend in referral recruitment. Yellojobs had broken ties with NDTV in 2007 and was was upbeat on recruitment space in the early part of the year but in the last three months the economic slowdown hit the world and recruitment as a space has completely slowed down. An indication of the slowdown was the Naukri Q2 results and even though Sanjeev Bikhchandani defended the results in another interview he also admitted slower future growth. Also its a no brainer to figure out that when more layoff news is coming through then hiring news it means the jobs space has to be hit. Amidst all this chao of layoffs naukri went mobile with a tie up with Mobisoc. There was also the entry of International Jobsite Careebuilder which went the tie up route first with Sulekha and then with NDTV to power their jobs section. There was also the entry of meta search player simply hired into the Indian market in the later part of the year as 25% job cuts were being expected in India. The year has been a rather silent one for monster though in the early part of the year they did launch jobs search on mobile. The big news in the jobsite space this year has been the entry of Shine.com from eFirefly Ventures (The Venture arm of HTMedia). Shine did a lot of tv advertising as well during the year. Not sure how they are faring in the last 3-4 months with the slowdown though. By the end of the year Naukri announced an interesting foray into the fresher jobs market via Firstnaukri which we analysed in detail. All in all the year 2008 was a depressing one for the Online recruitment space with the slowdown hitting the market hard by the end of the year. Most of these players would be looking at 2009 with nervousness and praying that people recruit more and layoff less. Related PostsAlso Check Out: More Recent Articles
|
 |
Click here to safely unsubscribe now from "WATBlog.com - Web, Advertising and Technology Blog in India" or change subscription settings
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
No comments:
Post a Comment