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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" My Dad Can Finally Learn How To Surf The Internet!I have a confession to make.. Ive been a pathetic son.. Though Ive been associated with the online space for over 4 years now but Ive not been able to teach my dad (who is about 62 years old now) how to even surf the internet. I completely take the blame for this. Sometimes we as kids forget our duties towards our parents and teaching my dad how to surf the web has been one such duty Ive neglected due to various reasons (excuses)! One of the excuses is that a lot of patience is required.. I mean a LOT! About the same amount of patience that my dad wouldve needed when he taught me how to walk.. But I guess Ive never had that much patience. So I was pleasantly happy when I heard that National Internet Exchange of India in a tie-up with Sify has launched a course on how to surf internet. This course is priced at Rs.125 and would be taught through the 2000 odd Sify cybercafe chains and it would be a 10-hour course. I think this is great news! Not only coz my dad can now learn how to surf but because 1000’s of people like him can. There are two kinds of people one who don’t have a computer and have never used one. This could be because of their financial status or like in my dad’s case he just had a mental block against technology and at his age its anyways difficult and slow to pick up new things. This would also increase the usage on the web. Yes broadband numbers suck right now but even if the number of people who do have computers at home (like me) have more family members who surf more often then that would help the internet in a big way. Also it would bring a different demographic of 50+ age on the web which would only work wonders for the web. NIXI is planning to expand this project to reach 100,000 citizens by the year-end. I think we should all support this program as its benefic. Thumbs up to sify and NIXI for starting this program. A much needed initiative. Related Posts Also Check Out: Satnav Launches ‘Call Us For Directions’ Service - Now Call Them When You Are LostWell if you are like me who find roads more confusing that the jigsaw puzzles and who would get lost driving around bombay even with a navigator fitted on his car dashboard then Satnav has just launched the service you were looking for. Get Directions on call Satnav a provider of GPS technology which is back by Sequioa Capital has launched the first voice based Navigation Directions service LCU (Lost? Need Directions? Call Us!) which is also the latest variant of its popular GPS navigation product, SatGuide. This service would be available to all the 365mn cellphone users across the country Patent Pending Solution SatNav has also filed a patent for LCU which is an integrated solution to the yellow pages and directory services. This service is currently available in Andhra Pradesh from 6:30am - 11:30pm throughout the week. Satnav plans to launch the service countrywide by March 2009. Multilingual capability Satnav is making sure that the regional aspects are kept in mind and hence the agents who provide directions are multilingual and can assist the customers in English, Hindi and Telugu. As they move to the other states liguistic capabilities would be kept in mind. Will this work? Currently Satguide has detailed maps of 200+ cities and more than 15 lakh destinations (Points of Interest or POIs) for customers to choose from. In addition over 10 lakh kms of roads have been digitized and 77,000 towns and villages can be reached through the service. The map is constantly being enhanced and plans are to grow to 30 lakh destinations, 500 cities and ultimately the 6 lakh villages across the country. Given this background the service would be a rich add on if available on the phone. Lets keep in mind one thing. Not all users know how to sms or figure out a map on mobile but all users can take direction instructions on the phone. This service will also be useful as a directory to know which hospitals, schools and points of critical importance are nearby to ones location. All in all I believe this service would do really well. The only question remains as to how Satnav will monetize this service? I believe - Pre-call ads and database of mobile numbers would be two ways in which they can monetize this service. To me their business model would be very similar to a Justdial. Related PostsAlso Check Out: More Recent Articles |
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