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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Slumdog’s Jai Ho Causes VAS Ho!If you are acquainted with the VAS figures you already know that Bollywood content is the major contributor to Mobile VAS revenues in India and also that Music constitutes 35% of the total VAS revenues. While Slumdog Millionaire is not a typical bollywood movie, the hindi songs compiled by AR Rahman are attracting huge revenues for mobile operators and with the recent Slumdog Millionaire’s Oscar sweep it’s like mobile operators are on cloud no.9. It is reported that ‘Jai Ho’ the song which got AR Rahman academy awards in the ‘Best Original Score’ and ‘Best Song’ categories is now the most popular in mobile ringtones and caller tunes. Reportedly Reliance mobile has already recorded over a quarter million downloads of Slumdog Millionaire caller tunes and ringtones since the film’s nominations and is now expecting to cross over a million downloads in next few days, the company went live with a separate section for AR Rahman’s content including wallpapers, ringtones, caller tunes and videos on it’s VAS site R-World. Airtel reportedly also had 50,000 downloads as ringtones and all the operators have notices a sudden spurt in the number of subscribers downloading ringtones and callertunes in the last few days. If you don’t know, Indian Mobile VAS industry growing at 70% YOY is estimated to reach Rs 9760 crores and Rs 16520 crores by the end of 2010. VAS contributes 10% of the total revenues for the mobile operators. For content driven VAS revenues mobile operators keep 60-70% and content owner get’s only 10-15 percent of it and due to this uneven revenue sharing highly skewed in favor of operators, there is an ongoing tussle between content provider and the operators. Most Commented Posts Also Check Out: Events Update For March 09March looks like a month of events so get ready to attend a few if you are in the digital space. Here are the events to happen in march. 2nd-March: inspirus (Mumbai) - NMIMS Family Business Management is organizing INSPIRUS ‘09 - A conference-cum- exhibition — An Annual Alumni Meet on 2nd March, 2009. More than 300 business 2nd-March: EmTech India (Delhi) - EmTech India 2009–a two-day summit–will provide the same unique forum for exploring next-generation technologies and their impact on business and society. The event will attract top decision makers from the technology, engineering, investment and management communities from around the world. The event will also showcase the 2009 TR10, Technology Review's annual list of the 10 emerging technologies poised to make the most dramatic impact on the world. [Know More] 5th-March: Digital Marketing Roundtable (Mumbai) - These are a series of Digital marketing round tables being organized by Digital Marketing Firm Pinstorm and IAMAI. This is an invite only forum and one needs to email asfaq(at)pinstorm.com for an invite. 6th-March: Mobile VAS Conference Mumbai - [Know More] 11th-March: Digital Marketing Roundtable (Mumbai) 17th-March: Cyber Security Conference (Delhi) - During the conference, panelists will move from a broad analysis of overall vulnerabilities in the cyber space to a focused examination of specific crimes and law enforcement measures such as sophisticated surveillance mechanisms. The panels will address terrorism as well as the challenges law enforcement faces, from computer viruses to pornography. Beyond specific threats and crimes, panels will examine how the online environment affects the legal process, including prosecution, evidence and punishment. The Panels will also delve on ways in which law enforcement agencies and Industry can synergize their efforts to address the issue of Cyber Crime and at the same time promote innovation. [Know More] 20th-March: Digital Marketing Roundtable (Delhi) [Know More] Related PostsAlso Check Out: After Google Error Comes Gmail Outage - Are Web Goliaths Immune?Several million people around the world were left without access to email for more than two hours on Tuesday after Gmail, Google’s web-based email service, crashed. The outage itself lasted approximately two and a half hours from 9.30am GMT. The widespread outage affected businesses and consumers and follows a few more minor blackouts in recent months. Gmail officers in a blog post called it an "unusual occurrence" and said Google engineers are "still investigating the root cause of the problem." The main reason for outage is being touted as DoS(denial of service) attack by a group of hackers owning a series of compromised pc’s. DoS attack must have targeted Gmail by sending millions of service request which must have halted down the servers. Major companies and institutions around the world have implemented the Google Apps suite as a commercial enterprise alternative to desktop email programs and the blackout will do little to assuage companies concerns about the reliability of Web-based software. Google, of course, is trying to lure business users over to Gmail and its other software applications, as it tries to challenge Microsoft's dominance in the business software industry. This incidents like today could cause Google application businesses to sit on the sidelines for longer because many big publications and companies have reported complete breakdown in their communication systems due to their over- dependency on Gmail app services. This also goes onto show that even web goliaths are not immune to outage problems faced by smaller web startups and an extreme over dependency of one corporation on an app could also incur heavy cost in time of outages. Most Commented PostsAlso Check Out: More Recent Articles
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