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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" UK Advertising Agency Orders Takedown of Apple iPhone 3G AdsThese days, things simply refuse to go Apple’s way. Ever since the July 11th launch for the iPhone 3G and other products like MobileMe, Apple has been sailing a rocky boat ride. There have been tons of problems that have emerged since the announcements, along with widespread public disappointments. But apparently, Apple has been let off each and every time. Even as reports keep coming up regarding the issues that have plagued the iPhone 3G ever since its launch, a British Advertising Agency has ruled that iPhone’s advertisements are misleading the users and they should be immediately taken off air. The Advertising Standards Agency in the UK has ruled that the iPhone 3G does not deliver what is being conveyed in the ad. Interestingly, the ad has nothing to do with the features of the iPhone (or the lack of them). In fact, the ad does not feature any particular feature of the iPhone, but instead, talks about how the iPhone 3G gives access to ‘all parts of the internet‘. Well, doesn’t the iPhone 3G really do so? Not really, if you consider the websites that solely rely on Flash and Java technologies. That’s because both these technologies, to this day, remain absent on the iPhone. This, according to ASA, effectively means that iPhone 3G doesn’t provide access to all parts of the internet. Cheesy, ain’t it? Now that the ad is off air, the folks at the agency can breathe a sigh of relief. At least, they saved millions of people falling prey to a single ad from a bunch of other ads. Not just that, this will, maybe, just maybe, convince Apple to add Java support to the iPhone. That’s sure to make the thousands of users happy, who are all set and waiting with their J2ME apps. Who doesn’t want to play the java version of Tetris on the iPhone, now that the native app has been pulled from the store. On a serious note, when was the last time advertisements really spoke truth about the product? We don’t see Microsoft talking about viruses on their OS. We don’t have car manufacturers telling us that the car will empty your pocket, thanks to the rising petrol prices. Okay, the ads were maybe a little contentious but was this particular ad really that misleading? Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Photoshop.com Mobile to be Launched for Windows Mobile and Palm Smartphones
After announcing new versions of its traditional image and video editors, Photoshop Elements 7 and Premier Elements 7, Adobe also announced a new flash based mobile application, the Photoshop.com Mobile for Windows and Palm based smartphones. Prospective beta testers should not be expecting even a fraction of Photoshop’s transformative powers but rather a stripped down version of the Photoshop Express Beta in a dedicated mobile UI. Moreover, the new mobile app doesn’t facilitate direct mobile editing of photos but does allow users to upload photos to their Photoshop.com accounts at the click of a button. Adobe Photoshop.com Mobile will allow you to upload, view, and share your photos online from your phone. All you need is a supported Windows Mobile phone and your Photoshop.com account ID. Have Photoshop.com Mobile upload photos from your phone to your Photoshop.com account as soon as you take them. This represents Adobe’s realization of the ubiquity of multi-megapixel camera phones, along with the desire by users to shoot photos and immediately post them to their favorite social network or media-sharing site. It’s an obvious approach to counter offerings from competitors such as Google’s Picassa, Flikr and other web-based photo-storage services. Since Adobe has already carved a nice following in the realm of photography and photo-editing, the move makes perfect sense. Five handsets will be supported in the beta group: Motorola Q 9h and Q Music 9m, Samsung Blackjack I and II, and Palm Treo 750w. Adobe says interaction with the Shozu uploader will also be added in September, giving a larger selection of devices the ability to upload photos to Photoshop.com. The inclusion of Shozu into the plans makes life easier for Photoshop’s Indian users since Windows Mobile Devices still haven’t managed to run well in a country where NOKIA is still considered the God of mobile phones. The mobile app will work with Adobe’s existing Web-based image editing and storage service, Photoshop Express, which is being rebranded as Photoshop.com. While a basic version with 5GB storage will remain available for free, regardless of whether you buy Elements or Premiere, Adobe will offer people who purchase either of the packages separately ($100 each) or the two as a $150 bundle, the option of upgrading to Photoshop.com Plus, with 20GB of storage, for $50 a year. A dedicated Photoshop.com Mobile Beta client will be available as a free download in September.
Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Interview with Ojas Ventures Managing Partner Dr. Rajesh SrivathsaWATShow interviewed Dr Rajesh Shrivathsa of Ojas Ventures when we went shooting the Startups at Proto 4. We had recently covered Ojas Ventures’ acquisition of mobile tech startup Mango Technology. And as promised then, we now have an interview with Dr. Rajesh. The interview revolved around the following topics:
Hope you liked this piece. Tune into WATShow every week for more interviews with the people who matter in digital media. Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult More Recent Articles
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Adobe has always been the numero uno choice in desktop graphics and Flash still continues to rule the roost in animating the web, despite the imminent danger from 
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