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There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" ESPN Sports Passport, Powered by Orbitz - A Community Tool to Share Sports Travel MemorabiliaA few days back, ESPN.com and Orbitz.com, a leading online travel agency, launched ESPN Sports Passport powered by Orbitz – an online community tool that gives sports fans a place to catalog and share their sports travel trips, game memories and milestones. ESPN Sports Passport fans will be able to create and share an online catalog of their sports history, travel experiences and memories via blogs, photo and video sharing, stadium collections and more. Through various tools on the site, fans can add comments and rate individual users’ Passport logs. The site will also publish rankings of the most accomplished fans’ attendance histories.
Recently, Orbitz Worldwide, Inc. had reported a Q2 loss of $0.06, 3 cents lower than the analyst estimate of ($0.03). Revenues for the quarter were $231 million, versus the consensus of $233.68 million. Web 2.0 seems to be everywhere and now even traditional companies are trying hard to gather momentum off the users’ experiences. Although such an initiative is, admittedly, a quite commendable and ambitious one, what worries me is the very niche audience that such a community targets. One of the sets belong to Travellers and the other to Sports fans. Combining them both, the final piece of the pie seems to be too small to even qualify for an evening snack. What do you think? How much of social interaction, do you think, can such a platform generate, in the long run? Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Latest Online Virals - The Good, The Bad and The UglyThere have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review three online virals separate the men from the boys and label them the good, the bad and the “f”ugly respectively! Read on.. The Good Milan Ki Khatir - Center Fresh Viral (www.centerfresh.in) This viral takes off on the television sitcom Bikram aur Betal. Created by the viral happy agency Webchutney. This is a complete viral which not only excites but also engages. The viral starts with a story about a couple and its problem child which does not allow the couple to have “fun” (read as sex) at night. The kid keeps asking for Betal and asks his dad to bring betal for him. Now if any of you remember bikram and betal was a sitcom in which betal asked questions and if bikram answered them correctly betal would run away. Now this part of the story has been converted into a game by the webchutney guys i.e. Bikram needs to pop a center fresh in betals mouth just when he is about to ask a question. This brings him closer to home and ofcourse closer to mating with his wife after he hands over betal to his son. Why is this Viral So good? Ride on proven success - Bikram and Betal was a much loved sitcom of the generation X which grew up watching it. So if you are 25 now and you were brought up in India chances are you watched Bikram and Betal and have fond memories of childhood associated with it. Which means the connect with the story is already there and this viral just adds the mating with my wife angle to it to make the game and centerfresh angle exciting. Fresh Concept - The concept is fresh and hasn’t been used by any other viral. You will know what I mean when I come to the bad and ugly virals. Kick ass execution - Virals are all about engagement without being corny or cheesy and this one does that. It keeps you engaged atleast till you get the betal back once and get to mate with your wife. Lets say men will do anything for sex even if its virtual! The Bad Pagaar.in - Shine.com Viral (www.pagaar.in) Why is it bad? Same Deewar Theme - Well we had blogged about earlier of how this theme has been recycled over and over again. Though its a popular theme and builds a connect easily it also loses value with each bad execution in the minds of the viewer. So makaan.com had launched the viral site kahaanimetwist.com and used a deewar movie angle which was also exploited by zapak and there was also HCL which used the dewaar story to weave a viral around it. Salary Tool Saves the Day - Though the theme might be lack lustre what sort of saves the day for the viral is the proper association of the shine salary tool within the theme. Thank god they didn’t show how amitabh gets a job through shine.com that would be even more cliched an execution. Decent Execution - The execution is decent upto the point that its crisp and doesn’t waste the viewers time and arouses little but atleast some curiousity. The Ugly Computer Chacha - Makaan.com Viral (www.computerchacha.com) Why is it ugly? Tries to do too much - The viral tries to do much. It uses a known character again very much like Bikram aur betal which was popular among generation x in its childhood Makaan.com guys take a comic book character Chacha Choudhary and rename him makaan choudhary (well there goes any element of surprise) Whats more they even convert his turban to a house shape! The supposedly viral characters a mithun character and then a rajnikant character are added without any specific purpose as they dont add any giggles or guffaws to the script. Then finally the ad end with Makaan choudhary admitting that makaan.com is faster than his brain when it comes to house searching. No engagement factor - There is a lack of engagement factor i.e. I am bored by the time Rajni comes on screen and the animated bullet scene has been overdiscussed to have any impact. Overall it doesn’t make the user participate in anyway. If the viral was suppose to make you chuckle and forward the link then it fails there as well. Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Mauj Mobile Creates Content For Shiney - Esha Starrer, Hijack!People Group’s Mauj Mobile, a digital solutions and services provider, has unveiled mobile content for the Shiney Ahuja - Esha Deol starrer movie Hijack across the country. The movie is scheduled to hit movie theatres on Teachers’ Day, September 5th.
The concept of developing movie based content as an extension to the movie itself in nothing new in the industry. With the advent and emergence of new technologies, people have devised new and more intuitive ways of riding on the popularity of Indian cinema. About an year ago, Mauj.com had inked a deal with Ram Gopal Verma and Adlabs Films for the mobile content of Aag. Recently, Mauj has also launched a mobile game based on the recent GodFather clone from RGV’s stable, Sarkar Raj. The wireless arm of People Group had recently hired Rajiv Nayyar as the senior VP for Sales and Marketing. Such a move from Mauj shows that the content provider is serious in its determination of moving ahead of the race and they believe that Rajiv will be instrumental in strengthening the company’s business base with robust processes and strategic insights. His portfolio will also include all marketing led initiatives undertaken by the company to further consolidate its leadership. Mauj Mobile is a content and services provider of entertainment companies, telecom operators and consumer brands. It develops content for various mobile platforms and genres like marketing, entertainment and mobile communities. Mauj had also created content for other Indian movies like Sunday and Dasavatharam in recent past.
Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult Dainik Bhaskar & Pitroda Group Launch MeraMobi A Mobile Transaction App For GPRS PhonesWith mobile subscriber base rising with each month that passes by and the impending 3G launch in Indian markets in a year and the launch of mobile internet friendly phones like the iPhone and its competitors its only natural to feel upbeat about the future of mobile drive applications that connect to the internet whether via gprs or 3G in the future. So Sam Pitroda Group and Dainik Bhaskar newspaper have got into a joint venture (under the name India Interactive Technologies Limited - IITL) to launch MeraMobi.com which is a mobile app that uses gprs to provide booking of rail and air tickets, making utility bill payments, and information on current affairs, stockmarkets and yellow pages. Talking about the security of such a mobile transaction app C-Sam VP, core products Nehal Maniar said, "Security is one of the most important aspects while performing mobile transactions. MeraMobi uses industry standard techniques to encrypt sensitive user information and protect it throughout the transaction. We neither store complete payment card data anywhere on the server, nor do we store it in the phone." Meramobi has tied up with Bill Desk for utility payments and IRCTC for rail bookings. It also has tied up with the likes of Infomedia for yellow pages and Naukri.com for classified listings. One look at the devices compatible with this application and you realize that this seems to be targetted at the high end customer as most compatible phones would fall in the PDA category. It also makes sense as such users would be having gprs activated a feature necessary to run this application. Related PostsAlso check out Our Jobsite: WATJob Our Video Show: WATShow Our Gaming Blog: WATGame Our Consulting: WATConsult More Recent Articles |
The Sports Travel Passport integrates seamlessly with ESPN's robust SportsNation online community and utilizes the same registration and ESPN Fan Profiles used by fans. Fans can catalog their first game or track how many games they have seen your home team win. Fans can now keep track of every professional or collegiate event they have ever attended, describe their memories of the game, upload photos and even link directly to the boxscore from the game.
ESPN and Orbitz have collaborated on ESPN Sports Travel since 2006, providing fans with tools and content aimed at creating utility by combining two subjects people are passionate about: sports and travel. The section provides city profiles for more than 75 North American, Latin American and European sports destinations, city-specific sports calendars, stadium profiles and information, sports travel feature stories, trip ideas, travel planning information and easy access to Orbitz’s tools to book hotels, vacation packages, flights and destination services.
Mauj Mobile has developed mobile content based on the film’s visuals in the form of ring tones, graphics, video clips, CRBTS, themes, animations and colour logos.
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