WatBlog Newsletter Archive: WATBlog Update "Saturday Startup Review - LifeMojo.com" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Saturday, November 15, 2008

WATBlog Update "Saturday Startup Review - LifeMojo.com" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Saturday Startup Review - LifeMojo.com" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Saturday Startup Review - LifeMojo.com

This Saturday we have become a little health conscious. I vow to join a gym and also get is shape but before I do that we have a Saturday Startup review to finish and well what you know here is a startup that would help me in my endeavour to get in shape.

One sentence description: Healthy lifestyle portal that guides you to eat right and stay fit.

About Startup: LifeMojo, a Bangalore based startup aims to help people achieve a Healthy Lifestyle by guiding them to eat right, stay fit, stay motivated and track their progress. www.lifemojo.com is its customer facing initiative, while it has been serving as a platform to professional nutritionists/dietitians as part of their B2B initiative. LifeMojo is a part of Morpheus Venture Partners(MVP) portfolio.

About Founders: Founded by three co-founders in Namit Nangia, Himanshu Khurana and Varun Gupta all of whom did their BE Computer Science from NSIT Delhi, graduated in 2003-2004 and joined Trilogy where they worked together. They have worked in other startups like FlightRaja (now Via) and ngpay (earlier JiGrahak).

Funding Status: Self funded but has got support and mentoring from Morpheus Venture Partners.

WAT’s HOT: The product is a comprehensive product when it comes to health and lifestyle management. The features which really catch your attention are the ability to set goals, track weight and manage your health by managing your eating habits and exercise. The product also provides a lot of in depth content into nutrition, health tips etc.

Another killer feature is analyze me which is a health and body mass index analysis tool based on your height and weight. This adds to the motivation especially for those who are not fit to get fit.

Lifemojo also is soon to launch a mobile application, a community for users and also a nutritionist consulting service.

WAT’s NOT: Well use case and stickiness is a doubt that I have in my mind. The question I am asking is if people pay money to a gym and still don’t manage to go how will users use this platform in a sticky way? So my fear is there is low use case (unless gyms and fitness centres recommend this to all their customers).

But all in all if health and lifestyle management were suppose to take off online then this product provides the most comprehensive tools and content that I have seen to take advantage of the pain point to get fit and stay healthy.

So thats it for this saturday.. Hopefully in 10 or so saturday’s I should get my six pack abs When are you getting yours?