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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Rediff Q2 Result Indicates Slowdown In Ad Revenue - Reports Net Loss Of Rs 2 crores (approx)Rediff released its Q2 results last week which indicate a slowdown in ad revenues for India’s largest portal. As per the release the Indian revenues by 5.5% on a year on year basis in Rupee terms, but due to a weakening of the Indian Rupee vis a vis the US Dollar, this growth translated to a 2% decline in US Dollar terms. On the whole the quarter has ended with rediff reporting a net loss of 0.42 million $ or approximately 2 crores. This quarter has been a transition quarter for rediff with the launch of two key initiatives in the Developer Platform and Rediff Social which we have decoded as rediff’s move to be a social portal and the second and the most recent initiative of MobileRediff which though coming a tad late is still come at a time when mobile gprs users are at a nascent stage and GPRS is just catching on the Tier 1 and 2 cities and towns which by far would form a large chunk of rediff’s audience. Rediff has to beware of In.com a player that seems to be fast encroaching Rediff’s yet unchallenged position as the largest horizontal player in the Indian market. Web18 has got this far with in.com due to both a good inhouse capability as well as via aggressive acquisitions. Rediff on the other hand has just got active on the funding and acquisition scene with vakow and Tachyon technologies. Given that it has a cash kitty of over 49 million dollars I wont be surprised if it goes the acquisition way to compound growth. Related PostsAlso Check Out: NetworkPlay Pulls Off A Major Publisher Deal - Signs On Gawker Media For IndiaWell the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites like Defamer (Hollywood lifestyle/entertainment), Jezebel (celebrity, sex and fashion gossip), Gizmodo (gadgets), Lifehacker (software and productivity), Jalopnik (car enthusiasts), Kotaku (gaming) and Valleywag (Silicon Valley gossip) to represent them in India. Now from a traffic perspective each of these sites get 5-10% of their traffic from India. And many of them are among the top 5000 sites visited by Indians according to alexa.com. Check alexa for gizmodo, lifehacker, valleywag and kotaku. From my personal experience I can tell you that the early adopters in India are more clued into these US sites than they are to India itself. Its been just a case of innovation and action being far more compounded in the US. So this deal is quite a steal as far as NetworkPlay is concerned and it also gels extremely well with their philosophy of vertical focused ad networks within a mother nertwork. Sidharth Rao the founder of Webchutney & Goose Fish Media Ventures and also one of the promoters of NetworkPlay is a fan of GawkerMedia and has been trying to build a similar company here in India by launching vertical focussed properties like Alootechie, Bombaybitch and iGovernment.in.
Related PostsAlso Check Out: Zapak Launches Ad Supported Mobile Gaming Brings Greystripe To IndiaReliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com. In effect this brings a sort of an app storefront concept just like Apple has one for their mobile users. Mobile gaming is big in India and ad supported mobile games isn’t a new concept as Hovr which earlier tied up with Indiatimes has been in India for sometime now. In terms of market statistics India generated $80 million in total mobile gaming revenue in 2007 and the figure is forecast to reach $450 million by 2012, according to a July 2008 report by Gartner. The issue I have with mobile games that are ad supported is that they use my gprs everytime i connect to them as they need to load new ads and that costs me. Also I believe that reduces stickiness to play these games each time as the gprs connection might be slow. Instead I would rather pay Rs.50 and download a game which i can play any number of times on my phone. Anybody who feels on the contrary? Related PostsAlso Check Out: More Recent Articles
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