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Thursday, November 13, 2008

WATBlog Update There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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There are 4 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Announcing: WATBlog Wednesday - Our Brand Of MeetUps/Mixers!

WATBlog is launching its own brand of Mixer events for Web, Advertising and Technology Industry in India. We call it WATBlog Wednesday!

WAT is WATBlog Wednesday?

WATBlog Wednesday is a networking event where in professionals (has to be a focussed group i.e. techies, advertising folks or startups) come together on a wednesday evening network and have a drink!

Unlike conferences WATBlog Wednesday is a casual networking event which lets you be yourself and interact with a focussed group from this Industry.

Who is invited for the first WATBlog Wednesday?

The first WATBlog Wednesday is focussed on Media and Marketing and hence we are inviting only Media, Marketing & Advertising Professionals across companies to come and network and have ball! So ad agency guys and girls, digital marketing heads and exec’s, pr fellows, social media marketers and journalists Register now!

When, Where and What Time is it happening?

It is happening at Magic Lounge, Opposite Nehru Planetarium in Worli, Mumbai on 19th of November from 7.30pm onwards.

watblog wednesday

Are drinks on the house?

Oh Yea! Drinks and Starters are on the house and yea there is a DJ!

Can Anyone Organize A WATBlog Wednesday In Their City?

Oh yes! All you need to do is intimate us (email us on info@watblog.com) about the theme the audience and the date and who all are the organisers. We shall love to support you with WATBlog.com and shall publish your event on the official site i.e. http://wednesday.watblog.com

We Thank our Sponsors: Jivox

jivox

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Airtel & BPL Mobile Launch City Search Feature - Airtel Ties Up With AskLaila For the same

Telecom players seem to be waking up to the power of local search so both Airtel and BPL seem to have launched local search products that their large subscriber base can use. While BPL Mobile has launched the local search service only in Mumbai, Airtel with its tie up with AskLaila has launched the service across 6 cities i.e. Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Bangalore. The point to note is BPL hasn’t tied up with any player to provide this service atleast not one that has been publicly announced.

How the BPL Mobile service works:

Call *111# to begin the 'Mumbai Search'. A menu flashes on the mobile phone screen. Simply key in '1' for 'Mumbai Search'. Enter keywords of what you are looking for in the search tab, with a prefix '1' Eg. 1 Carpenter in Colaba. An instant SMS in return puts an end to your search.

The service is applicable on a USSD as well as the SMS platform, it's as simple as calling *111# from your BPL Mobile phone, when a menu flashes on the phone screen. The user just needs to press 1, and then key in his query, (Rs 3/response, applicable). Users can also SMS his query directly to 54000, (Rs 3/SMS).

airtel asklaila

How the Airtel AskLaila Service Works:

The service can be accessed via SMS, USSD and Airtel Live.

Via SMS: Airtel users can text the keyword to get accurate city information. For example, 'locate pizza gurgaon' and SMS it to 54321 to get relevant local information free of cost.
Unstructured Supplementary Service Data (USSD): USSD is a faster channel than the text-messaging platform and GPRS. This is an instant messaging type phone service and can be used in even basic phone models. This is accessible under Airtel Live USSD portal by dialing *321#
Airtel Live: Local search will be integrated in the Airtel service menu, under the Airtel Live brand.

Local Search Mobile Tie Ups A Trend thats catching on?

Just recently we had blogged about Onyomo’s deal with Reliance communication for the quick search service and now Asklaila has partnered Airtel. Its seems this will be an ongoing trend as many telecom guys don’t have this local search capability and there are enough players (think guruji, yulop, burrp etc) who still haven’t tied up as yet. I expect more local search announcements of tie ups with telecom players in the days ahead. Also its no surprise given the where mobile search market in India is headed.

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Google Launches Video and Voice Chat Within Gmail - Video Conferencing is Next?

Trust Google to add amazing features just when you feel they are slowing down on innovation. So Gmail’s chat within email feature sort of revolutionized the way we chat online. Now Google wants you to not only chat but also video chat and voice chat using Gmail.

video chat googleAs most people would know that Yahoo and MSN IM’s have had voice and video chats for years now but none of their email counterparts have a chat within mail forget voice chat or video chat within mail functionality.

Closer home Rediff.com has aped google chat within mail functionality but the question in how many users had a chat list on Rediff Bol in anycase over the years? One thing is for sure video or no video you are more likely to chat where your chat lists of friends is present and thats why Google is a kid still in the IM and chat market when compared to Yahoo and MSN.

Coming back to Google’s new feature it has build this as a plugin which means one needs to download it on one’s computer and its not a default activated feature on the web version of gmail yet nor can it be activated by an online click so a download is must to use it which kinda would reduce the early adoption if you ask me. Also the fact that the video feature shall work on only those machines in which I have this plugin downloaded and installed.

Check the video below to see how it works:

This feature was built by Google acquired Sweden company Marratech which was into online video conferencing solutions before Google acquired it.

I wont be surprised if video conferencing via Gmail is the future of this product and this little feature addition is just the tip of the iceberg to follow. So Webex and closer home Dimdim better watch out!

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Japan’s NTT DoCoMo Enters India With 26% Stake In Tata Tele for 2.7 B $

We had blogged about earlier on NTT DoCoMo’s interest in buying a minority stake in Tata Tele. Now the deal has been announced and the Japan's largest mobile operator is also the latest entrant to India by buying a 26% stake in Tata Teleservices for a whopping 2.7 billion $ or Rs 13,070 crore. This deal pegs the valuation of Tata Tele over 10 billion $. Currently the userbase of Tata Teleservices is pegged at 30 million subscribers.

ntt docomo tata teleservices

This is the third deal of an international Telecom company entering India with a stake in an Indian company. Earlier UAE’s Etisalat bought 45% stake in Swan Tele for 900 million $ while 60% stake in Unitech Wireless (which had a telecom license across India) was acquired by Norway’s Telenor for 1.27 billion $.

DoCoMo is known for its VAS revenue in Japanese markets and its innovations with technology and content services when it comes to mobile. It remains to be seen whether with the advent of 3G and this acquisition there is any impact on the mobile VAS market. Keep in mind that Tata Tele is a CDMA player and CDMA players would be technologically ahead of GSM players in terms of time required to roll out 3G services as their existing network can support 3G.

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