WatBlog Newsletter Archive: WATBlog Update "Tourism Ministry Convinced On The Reach Of The Internet - To Spend Rs.20 Cr On Online Ads" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Wednesday, February 4, 2009

WATBlog Update "Tourism Ministry Convinced On The Reach Of The Internet - To Spend Rs.20 Cr On Online Ads" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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Tourism Ministry Convinced On The Reach Of The Internet - To Spend Rs.20 Cr On Online Ads
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"Tourism Ministry Convinced On The Reach Of The Internet - To Spend Rs.20 Cr On Online Ads" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Tourism Ministry Convinced On The Reach Of The Internet - To Spend Rs.20 Cr On Online Ads

The recession might be here but here is something for the Digital Marketers to cheer about. The tourism ministry which is headed by tourism minister Renuka Chowdhury is convinced that the internet medium is the best way to reach out to the international audience and attract tourists to India. The tourism ministry plans to invest Rs.20 crores in the digital medium.

As most people would remember the Tourism ministry has earlier also used the Internet extensively and launched a multimedia campaign for the Incredible India website incredibleindia.org. Currently the site has a daily average traffic of around 1 million visitors and the ministry is continuously innovating the tools on the site to build engagement.

The Incredible India campaign had earlier leveraged all forms of digital marketing right from display, sem, seo and activity on youtube as well. Given the success of the same a new campaign is being developed which shall have components of print and electronic media advertising, as well as below-the-line activities such as road shows.

The upcoming campaign shall focus on “one reason” to visit India in 2009 and the punchline of the campaign shall be “Your search ends here”.

Crayons Advertising has bagged the creative duties for the online account and Digital Agency Ignitee (previously known as connectturf) shall aid Crayons In executing the campaigns.

Given the recent Mumbai attacks this move is very much required to ressurect India as a safe destination for travel. The entire hospitality and travel industry will welcome this move by the tourism ministry. Ofcouse im sure the digital marketers will also keep a close eye on the campaign and its outcome so as to pitch to the tourism ministry the next time around with even more innovative ideas.