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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Yahoo To Hire New CEO As Yang Steps Down.. And Fire Atleast 3500 by 10th December
Really? Strategic repositioning? Like turning down the offer from Microsoft? Jerry Yang had this to say about stepping down as the CEO “From founding this company to guiding its growth into a trusted global brand that is indispensible to millions of people, I have always sought to do what is best for our franchise,” said Jerry Yang. “When the Board asked me to become CEO and lead the transformation of the Company, I did so because it was important to re-envision the business for a different era to drive more effective growth. Having set Yahoo! on a new, more open path, the time is right for me to transition the CEO role and our global talent to a new leader. I will continue to focus on global strategy and to do everything I can to help Yahoo! realize its full potential and enhance its leading culture of technology and product excellence and innovation.” There have also been rumours that come december 10th and Yahoo could cut 3500 jobs. Though none of this is ofcourse officially confirmed but given the excess hiring that has happened over the last year or so across the board in companies in the sight of growth its unavoidable that some sort of downsizing in staff takes place. So its seems Yahoo board is thinking .. lets get a new CEO and fire 10% of staff and we should sail through this depression. Hopefully Microsoft will bid for us again?
Related PostsAlso Check Out: Infibeam Acquires Picsquare - An Interview with Manish Agarwal Of PicsquareGot a mail this morning from the founder of Picsquare informing us about an acquisition of Picsquare by Infibeam. Picsquare for those who dont know is an online photo printing and customized gift products like greeting cards, photo frames, t-shirts, photo puzzle, gifts and offers features that allow users to customize the product that is right for them. We have covered the photo printing industry in detail here. Picsquare was earlier in the news for recieving funding from an offline player in bhola digital labs. The other players in this segment are printo, snapfish, canvera, GKvale and and offlate epson with fotoflock We spoke to Manish Agarwal of Picsquare to get more information on the deal. Q) What would be the future for Picsquare post acquisition? Picsquare would continue as a standalone operation and the brand would continue to exist. There would be two teams (picsquare and infibeam) that are going to work together. The focus of picsquare is going to be photograph printing on products. With this acquisition we shall expand interms features on the website and products such as innovative customized products. Q) Who will fund this expansion? As we are now a part of Infibeam our expansion would be funded by them. Q) So is funding for expansion a part of the acquisition deal? I can’t comment on the structure of the deal but we would be supported financially by our parent company for our growth and expansion Q) Would this acquisition mean any management changes? There would be no management changes and me and my team would continue to work on Picsquare though as we are expanding we would be hiring more people in the future. Q) Does expansion of products means you are directly in competition with the likes of Myntra which is a funded enterprise? Yes even now we compete with Myntra on products that we offer. Related PostsAlso Check Out: Google Launches Sponsored Ads Model For Youtube - The World’s No.2 Search EngineWell the slowdown seems to be a time for Google to build alternative revenue streams so yesterday we broke the story about them working on a new premium ad platform for orkut and today we are blogging about the fact that Google has introduced sponsored ads model (much like google search) into Youtube (http://ads.youtube.com). Youtube which has overtaken Yahoo and is now the number 2 search engine in the world is now letting advertisers promote their commercial clips alongside the search results of youtube videos. In short a google monetization model for youtube. The new platform is as of now targetting only users in United States. But I expect this to be rolled out to Indian users soon as Indian content creators are upbeat on the Youtube platform and companies like Rajshri plan to release full length movies on youtube. Even Zoom recently tied up with Youtube for a bollywood hunt contest. The sponsored ads model for youtube is exactly like google’s sponsored ads on its search engine i.e. a combination of pay per click amount thats bid by the advertiser and whether the ad is relevant enough for users to click on it. According to US Analyst Sandeep Aggarwal ‘Youtube will generate $180 million to $200 million in revenue this year’. But he expects YouTube's revenue to double next year to about $400 million. If you look at it this makes youtube revenue fall into the search revenue pie and not the online video advertising revenue because essentially this product doesn’t have ads on the video per se but instead is using search sponsored ads to promote certain channels and advertiser videos on youtube. I expect a lot of brand advertisers to look at this product by youtube very closely. Also another set of users could be entertainment content producers who have a pay per download model. Essentially trailers could be uploaded on youtube with the end of the trailer coaxing the user to log on to the pay per download site. This could be very useful for the likes of Rajshri.com to compound their paid downloads via their site for Indian movie content. Related PostsAlso Check Out: More Recent Articles |
Well economy slowdown means you get a new CEO and everybody else gets fired! Well not as bad but bad enough as far as Yahoo is concerned. In a 
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