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Tuesday, November 18, 2008

WATBlog Update There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

First WATBlog Wednesday Today! Check Out Who’s Attending..

It wasn’t even a week ago that we announced our first WATBlog Wednesday on WATBlog and the response has been overwhelming! We have had more than 130 registrations and people still seem to be calling us asking if they can get a few friends along :)

Honestly we are thrilled at seeing this support from you all and hope that it shall continue in future events as well.

A look at who all are heading to WATBlog Wednesday Today!

*   Satish A, SEM/SEO/SMO, Adchakra

* Nimish Adani, Founder, Workosaur.com

* Arpit Agarwal, Co-Founder, Headstart Network Foundation

* Karan Anand, Planning and Buying, Interactive Avenues

* Natasha Anand, Manager, Starcom Media

* Riya Anand, Associate Creative Director, Contests2win.com

* Amitabh Arora, Asst Manager, UTV

* Atisha Arora, Business Manager, Group M

* Samyak Arya, co-founder, PollenBrains Advertography Pvt Ltd

* Kamal Awatramani, New Media, Ad Sales, naukri.com

* Tushar Bangera, Management Trainee, Media2Win

* Resham Bathija, Business Manager, Maxus - Interaction

* Gautam Bhatia, Director, Giirayachts

* Ekalavya Bhattacharya, Product Head, Contests2win.com

* saugat bhattacharya, director, TryAngles

* Ravi Chettiar, SEM Specialist, AdChakra

* kalpana chetty, copywriter, Quasar Media Pvt Ltd

* Amit Chhabra, Manager - Strategic Partnerships, Tyroo

* Smriti Chhabra, Account Supervisor, TBWA

* Piyush Chhaperwal, Regional Manager - Alootechie, Alootechie

* Parul Choudhary, Asst. Manager - Ad sales, Info Edge India Ltd.

* Dany Coutinho, Sr. Account Manager, Communicate2

* Rinella D’Silva, Business Manager, GroupM Media

* Beverly Dsouza D’souza, Asst. Manager, Pinstorm Technologies Pvt LTD

* Percy Da, Sr. Manager Business Development, Aditya infotech

* Sudipto Das, Group Head, Group M

* Suresh Deivanayagam, SEM Manager, Adchakra Networks

* Nachiket Deole, Group Head, Lintas Media Group

* swati Desai, manager, Interactive Avenues

* Mrigank Dhaniwala, Sub Editor, AnimationXpress.com

* Ankur Dholi, Asst. Manager - Ad sales, Info Edge India Ltd.

* Nixon Dias, Creative Writer, Contests2win.com

* Merril Diniz, Content Editor - Lifestyle, Web18

* Ruth Dolla, Assistant Brand Manager, Kingfisher Force India

* Amit Doshi, MD, Webodrome Arise Technologies

* Maulik Doshi, Key Account Manager, Geodesic Limited

* Ryan Dsouza, Content Manager, CampusJunkie.com

* Lynette Fernandes, Business Manager, GroupM

* Abhishek Gaurav, Media Manager, DGM India

* Vivek Girotra, Business Executive, Mindshare

* Ruchika Goel, Group Account Manager, DGM India

* bhavana gowda, CSE, Tyroo Media Pvt Ltd.

* karan gulshan, Associate - Investment Banking, SBI Capital Markets

* Vaibhav Gupta, Digital - Sales, Zoom Entertainment Network Ltd.

* Mehul Gupte, Product Manager, Mobile2Win

* Sonali Hadkar, Manager Ad Operations, Group M

* aashish idnani, Business Development, Adchakra Networks

* Asit Jain, Manager, UTV New Media

* Hemanshu Jain, Campaign Management, Media2win PVT LTD

* Priyanka Jain, Producer, production house

* Praveen Joshi, Account Manager - Contextual Advertising, Communicate 2

* Varun Joshua Joshua, Associate Creative Director, Contests2win

* Megha khandelwal, Media planner and buyer, komli media

* hardik khanna, Product Manager, People Interactive Pvt. Ltd.

* Anik kothari, Marketing Head, ATC

* Anand Krishnan, Account Director, Draftfcb+Ulka

* Punit Lodaya, Manager - Operations, Infomedia 18 (Alibaba.com)

* Nisha M, Mktg Manager, Komli

* Charlette Machado, Media Planner, Media2win

* Rajeev Mahatma, co-founder, PollenBrains Advertography Pvt Ltd

* Gaurav Mahimkar, Media Operations Executive, Adchakra Networks

* Hemanshu Makatia, Sr. Campaign Management Ex, People Interactive ( I) Pvt Ltd

* Subhash Marathe, Digital Strategist, Contests2win.com

* Hitesh Mehta, Head - User Experience & Design, People Group

* Nisha Menezes, Marketing Manager, Komli Media

* Haani Mirza, Creative Director, GroupM Media Pvt Ltd

* Dinyar Mistry, Regional manager - Ad sales, Info Edge India Ltd

* Darshan Mody, Executive- Business Development, Geodesic Limited

* ganesh moily, data management, interactive avenues

* Nitin Mukadam, CEO, Allied School of eMarketing

* tasneem mukadam, sales head, ZEN ( ZOOM)

* Deepak Nair, Management Trainee, DRAFT FCB+Ulka Interactive

* Supriya Nair, Manager, Digital Initiatives, Verve Magazine

* Clyde Nunes Nunes, Senior Creative Writer, Contests2win.com

* Harsha P, Asst manager, Tims Of India

* Vineet Pabreja, Founder, Talent Hill

* Deepali Panjabi, Manager, Pinstorm

* Bhavya Parekh, Founder, NRG Gaming

* Alefiya patharia, Asst. Manager - Business Development, IT Nation/ UTV

* Ian Pereira, Business Group Head, Mindshare

* Rochelle Pereira, Manager SMO, Phonethics Mobile Media

* Mahendra Phadke, Sales Manager, Goosefish Media Ventures

* Zafar Rais, Product Manager - Mobile, People Interactive

* Varun Raj, Promoter, Director, TryAngles India

* akshay rane, content editor, sportzinteractive

* Shyam Ravishankar, Associate Account Director, Interactive Avenues Marketing Solutions Pvt Ltd

* Juliana Rego, Digital Enthusiast, NA

* Stanley Rego, Manager - Client Consulting & Strategy, Interactive Avenues

* Johnson RK, Copywriter, Mudra Communications

* Ashwin Roy Choudhary, Mobile Expert, NetCORE Solutions

* aarti rupani, Client Servicing, Media2win

* Madan Sanglikar, Partner, Invention, Mindshare

* Sharan Saraf, Ad - Operations, Interactive Avenues

* Deepak Sasikumar, Group Head - Accounts & Strategy, BCwebwise

* Deepak Sasikumar Sasikumar, Group Head - Accounts & Strategy, BCwebwise

* Warrel Sequeira, Business Manager, GroupM - Digital

* abhishek shah, Regional Manager, Tyroo Media

* Bhavesh Shah, CSE, Tyroo Media Pvt. Ltd.

* Gaurav Shah, Partner, Dragonfly Market Research

* Nehal Shah, Manager Operations, Peacock Media Ltd.

* prattyush shahane, media planner, tribal ddb

* ishwar sharma, team leader - gaming, contests2win.com

* Money Sharma, Assistant Editor, AnimationXpress.com

* Nikitha Shetty, Account Manager - Contextual Advertising, Communicate2

* abhijee shinde, Manager Ad Operations, Interactive Avenues

* arun shiva, marketing, aravindh millls

* Bhakti Shukla Shukla, Search Specialist, Communicate2

* Raunaq Sikka, Associate Creative Director, Arc Worldwide

* Manmeet Singh, Manager- Marketing & Alliances, Travelguru.com

* Namrata Singh, CEO, Antfort People Technologies Pvt Ltd

* Resham Singh, Proprietor, Orion Adeas

* uma sivakumar, Head Online Media, Tribal DDB India

* Sujit Soman, Senior Manager, Interactive Avenues

* Gurudutt Sonsurkar, Art Director, Contests2win.com Pvt Ltd

* Sudhir Syal, Sr.Ass.Producer, Economic Times

* imranali syed, accounts manager, dgm India

* Deepak Tahiliani, Manager - Ad sales, Info Edge India Ltd.

* Harish Talreja, Finance Manager, Komli Media Pvt. Ltd.

* Amber Tambewagh, Regional Sales Manager - West & South, People Interactive Pvt Ltd

* Asfaq Tapia, Corporate Communications, Pinstorm

* Jitin Thomas, Manager-Client Consulting, Interactive Avenues Marketing Solutions Pvt. Ltd.

* akshay valsangkar, Business Development, contests2win

* Anish Varghese, Associate Creative Director, Interactive Avenues

* Vedant Varma, Group Manager, DRAFTFCB ULKA INTERACTIVE

* akshata vedak, Manager Operation, Peacock Media Ltd

* Francis Vijayarangam, Director, Allied School of eMarketing

* satish vijaykumar, Mgr - Biz Dev, Activemedia Tech

* Paresh Waghela, Media Planner, Media2win

* sachin Wawdhane, Supervisor - Online Ad Serving, Tribal DDB

* Sahil Zafar, BD, Komli


Hope to see you there today!

We thanks our sponsors Jivox for helping us put the first WATBlog Wednesday together.

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Zee News Goes Mobile - Ties Up With One97

Its seems to be a trend for news channels to go digital in more ways than one through tie ups. So if Timesnow chose the online medium with a tie up with Nautanki Zee news has chosen to go mobile with a tie up with One97. Through this association mobile users across India can access News directly on their handsets.

zee-news-one97-communications
This is essentially an sms and voice alert service with technology powered by One97 and content powered by Zee News. Though not launched as yet the release states that there are plans to launch services like Video News Streaming and Citizen Journalism in near future. Probably after 3G becomes a reality in India.

Currently the available news alerts are on genres like general news, sports, business and astrology to all the subscribers. In the future the updates on the breaking news and major happenings captured by Zee News would also be included.

The New media companies going mobile seems to be a continuing trend as recently Web18 went mobile via July systems which also meant that IBN7 and CNN IBN had mobile versions. Then there was also matrubhumi a regional newspaper that went mobile via mobme. Timenow had gone mobile sometime back with reliance communications as partner not sure if that alliance is still active though. NDTV another new channel had also partnered with July systems to launch NDTV active. Besides for these traditional news media companies Mytoday launched nayanaya.mobi which is a news aggregator which makes the websites of these news website mobile friendly as well.

On the whole it seems everyone is gearing up for the mobile revolution in India which is expected sooner given the 300 million plus mobile subscribers and the 8-10 million addition each month.

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TimesNow Launches 3 Shows On Nautanki.Tv

After Zoom Tv’s alliance with Nautanki another Times Group TV Channel has been bitten by the Nautanki bug. Times Now the business news channel by the Times Group has tied up with Online Video Network nautanki.tv to stream 3 shows across Nautanki’s claimed 6000+ blog video widget network. Its no surprise as now Nautanki is part of the Hungama group which means strong connections with bollywood and media.

timesnow-nautankitv

The three shows that have gone online are The Newshour hosted by Arnab Goswami, No Full Stops, a wellness guide and The Foodie, a food cum travel show hosted by Kunal Vijayakar. TimesNow plans to make more shows online via the Nautanki Network in the future. As per the release out of the 6000 odd blogs in the nautanki network around 20% of Nautanki.tv’s publishers are bloggers who cover serious topics ranging from news, analysis, finance etc. This attempt by Timesnow is supposedly targetted at these bloggers.

One thing to note is that Nautanki is a blind network i.e. they do not disclose where are their widgets placed so its one thing saying that 20% of the bloggers cover such news and analysis its completely another when you judge the quality of the coverage.

On the whole this is TimesNow’s way of going online with videos with little or no added cost of hosting the video and monetizing the same. For Nautanki on the other hand the strategy has been to tie up with content players from the mainline media i.e. TV and then ask them only to promote their online presence to advertisers and get ad revenue as well.

I think TimesNow should consider youtube.com as a potential platform to stream its videos and also earn revenue. ZoomTv the other times group channel has been active on Youtube and even launched contest via the same. Also other video content players like Rajshri are bullish on youtube in a big way.

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WATShow.com - Our Video Show

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WATSearch - Our Search Engine




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