WatBlog Newsletter Archive: WATBlog Update "Zoomtra Launches Blogging Platform for Travellers - A Review" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Wednesday, November 19, 2008

WATBlog Update "Zoomtra Launches Blogging Platform for Travellers - A Review" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Zoomtra Launches Blogging Platform for Travellers - A Review" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Zoomtra Launches Blogging Platform for Travellers - A Review

Zoomtra.com the travel meta search engine by SITG has launched a blogging platform for travel bloggers. This ofcourse is an attempt to go beyond search and drive traction through user generated content.

What is great about this initiative?

The great aspect from a business standpoint is content. And that also related content. Content especially blogs have been known to get better search traction and also build stickiness. That is the very reason that cleartrip has a very popular and active blog.

What is lame about this initiative?

What is really really lame is the fact that its not an open platform. Not everyone can blog about their travel. They seem to have taken an editorial approach. Well one might say that it helps keep the junk/spam out I still disagree. The reason is that even in a moderated platform the least they could have done is allowed users to submit a travel blog online rather than asking them to email on an email address! How ancient a method is that? A post submission form would be much more appreciated.

Conclusion: All in all a good initiave but half heartedly executed to have a real impact.

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