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WATBlog Wednesday Rocked! Check Out Pictures! Video to Follow Soon..

The first WATBlog Wednesday had an amazing turn out of 100+ people (exactly the number we had budgeted for :)) and there were people there till the wee hours of today morning. There was a singing session as well in the middle. A Big Thank You to those who attended and for those who missed out..

Check out the pictures below:

The Adchakra Gang

The NetworkPlay Gang

Ex and Current WATBloggers

Rajeev from Burrp and Satish from Active Media Tech

The Tyroo and Quasar Gang

Dinker from Jivox and Sudhir Syal from Economic Times

Unny from Maxus Global and Me i.e. Rajiv Dingra from WATBlog.com

For More pictures Check out our album on Facebook.

We shot a video of the event as well and spoke to some advertising and marketing guys on the slowdown and how to combat it. As I blog this the video is uploading on Youtube so expect it soon!

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Google Lively To Die In December - R.I.P To The Worst Google Product

Google Lively the 3D avatar and chat room based product launched in early july by Google was a bad omen from the time it was born. Born in an era of secondlife where users were used to a virtual world habitat that are high on detail and even higher on user experience this half baked virtual world cum social networking play by google couldnt stand a chance. And Google has accepted this fact and plans to shut down lively by end of this year.

Articles like these which measured what people spoke on the Lively launch give an indication of the widespread disappointment with the Google Lively. Also check this one by Duncan Riley (a regular blogger on techcrunch) where he reports that Lively failed to impress.

All in all Lively was a half baked product which did not appeal to the early adoptors of the online virtual world scene who were already hooked on to secondlife and probably expected something bigger and better from google.

Infact at a recent meetup one of the virtual world evangelists termed google lively as the biggest piece of crap he had seen google dish out! Well well all we can say is long live google and R.I.P lively probably the worst google product ever! Or wait is the worst yet to come from google?

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Airtel Plays Big Bad Operator - Blocks Mytoday’s Service

Well it had to happen sooner or later given that telecom operators are known to play big daddy with services they dont like.

In this case Rajesh Jain has come out in the open about a issue with Airtel wherein Airtel has blocked Mytoday’s sms services on the grounds of the National Do-Not-Call (NDNC) rules.

So basically Airtel is asking Rajesh to go through 3.7 lakhs subscribers of Mytoday and remove the ones who are registered with the NDNC or.. Take a written approval by all those people saying that they would like to opt in to mytoday’s alerts.

According to Rajesh’s blog post the number of do not disturb users is about 10% of the 3.7 million users which is around 3 lakh! Now any normal person will tell you doing either of the above options isn’t a possibility for Mytoday.

So in essence the issue is at a deadlock as the only other option that Mytoday has is to go to TRAI and ask them to butt in and solve the issue. Unfortunately for Mytoday TRAI has stated that this is an operator and service provider issue in short sort the matter among yourself. Rajesh has also made a presentation on the difference between NDNC and Optin.

All in all this isn’t only a bad sign for MYtoday its a sign of the things to come for VAS players in the future. It well and truly seems that the big boys of the telecom world are here to play hard ball the hard way when it comes to revenue. After all an ad revenue on Mytoday wont be shared with telecom operators and suppose telecom operators start a similar service tomorrow by tying up with a news channel or content providers its highly likely that they would block services that are competition. This could be for anything ranging from local search on mobile thats been launched recently to even video on mobile.

After all the operator does get the fact that VAS will be a big revenue driver for the telecom space tomorrow and it makes sense for them to have an upper hand on the content providers to keep their interest intact.

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