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"Myntra.com and Printo Enter Segment Redefining Partnership" from "WATBlog.com - Web, Advertising and Technology Blog in India" Myntra.com and Printo Enter Segment Redefining PartnershipMyntra.com and Printo have announced that both companies are entering into a segment redefining partnership. The alliance provides the firms with an increased product portfolio to the segments that they individually cater. Starting immediately, the entire Myntra product catalogue will be available across all Printo outlets and Printo will make the catalogue as part of its offering bouquet to both corporate and retail customers. Myntra will sell through its platform the high end customized products that Printo has besides allowing Printo to access the designs created by its growing online network of designers. According to their release, the idea of the partnership itself is to consolidate the fragmented corporate gifting and personalised products solutions niche, and the combined packaging can generate competitive advantage for both the firms. According to Manish Sharma, Co-founder & CEO, Printo," The time is ripe and right for such a partnership. Myntra has built a significant online network of designers and a formidable range of personalized gifting solutions that will lead to more choices for both our retail and corporate customers who today clearly seek increased choices with customization as a must. Such a partnership was bound to happen as the synergies between both firms are quite high and we look forward to expanding not just our individual firms' revenues but of the overall space as well." While Mukesh Bansal, Founder & CEO of Myntra.com commented that, "The next big factor post creation of a growing network of designers and product catalogue is to ensure it is accessible and marketed efficiently to a wider range of customers. Printo's growing chain of retail outlets and corporate clientele provide that reach. Besides, the complimentary nature of our business ensures there is a mutual win-win. We are truly excited about the partnership and am confident that it will lead to a compelling advantage in the marketplace for both our firms." Consolidation and scale were genuinely two problems that a lot of net based startup were or perhaps still are facing in their individual industries. Especially in an era of the idea economy and enhanced tools making it easy for anyone to setup a web based business, the success eventually depends on core competencies and reach more than technical expertise. Consolidating complimentary business like how Myntra and Printo have done enables better marketing, widening the core competency while not spreading oneself thin and enables a synergistic reach. Related PostsAlso Check Out: More Recent Articles
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