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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" BigFlix Looking At Distribution/Downloads Via Set Top Box - Will Bigflix Downloads be available via BigTv?Bigflix.com the DVD rental portal from the Reliance ADAG stable is looking at spreading its wings beyond the online/retail model right to your bedroom and living room tv sets. According to this report Bigflix like netflix in the US (which tied up with LG) is looking at options of rolling out Movie downloads service right to your tv sets via set top box. It seems that the Bigflix guys are already in talks with OEM players to source the set-top boxes and they could launch this download service in less than 2 years from now. What I am a little confused about is why wouldn’t BIgflix work with BigTv (A DTH Player with already a set top box in place) to roll out the same? Am I missing something here? Also the other model that BigFlix could so in the case of a set top box model is an ad supported free download model in which the movie is allowed to be downloaded for free but ads are inserted within the movie. As of now if you go to the BigTV site or even the Bigflix site there seems to be no mention of each other or any mention of distribution of bigflix or download of bigflix movies via Bigtv. Though Im unsure as to what stops them from moving in that direction? Any clue anyone? Infact all the 4 Big’s BigFlix, Bigtv, BigFm and BigAdda can be integrated with each other at some level or another. And if you ask me it only helps in cross leveraging assets that are being created separately as of now. Not sure if the guys at BIG are even thinking on these lines but the combined impact of the above along with a mobile aspect via reliance communications would really mean that they are leaders when in comes to entertainment content be it online, mobile, radio and tv as some sort of convergence across these mediums is surely expected. Related PostsAlso Check Out: Tie ups Update - Ibibo - Sony BMG / IDBI - PaymateTie ups continue in this space and Ibibo which we have been tracking closely has gone ahead with another entertainment tie up and Paymate which recently entered the nepal market has closed a tie up with IDBI bank. Lets look at the details of these tie ups. Ibibo Ties Up with Sony BMG - Launches Michael Jackson Contest
Ibibo seems to be having an edge over other social networks when it comes to entertainment as a category. Whether or not this strategy is a sustainable one in the long run is questionable. In other news Ibibo is also powering social network for mobile manufacturer spice mobiles and the same can be access via wap.spicegang.in. IDBI ties up with Paymate
With RBI issuing guidelines for mobile payments it heartening to see public sector banks come forward and forge alliances with mobile payment companies like Paymate. 1.Once the customer chooses to pay via PayMate at the merchant, he/she only shares the registered mobile number with the merchant and instantly receives an IVR call from PayMate asking for a payment authorization with a 4 digit mPIN As one can see the process isn’t that long but adoption would still be an issue as people in India are careful with using technology for transactions. With 300 million + mobile phone subscribers this mode of payments could revolutionize the way we transact in India. Related PostsAlso Check Out: “We Are An Unfunded Company & Have Grown from 0 to 20 people organically” - Allwyn Agnel - Founder - Pagalguy.comWATShow caught up with Allwyn Agnel the young founder of a immensely popular MBA site Pagalguy.com. For all those who dont know Pagalguy is India’s leading MBA portal and is the number one destination for all those looking to give the toughest entrance exam CAT for an entry into the top B-School’s in India. Without futher adieu we present to you Allwyn Agnel exclusively on WATShow.com.. You can watch this and more such exclusive interview’s on India’s largest Digital media centric video blog WATShow.com .. WATShow has over 50 exclusive interviews taken over the last year! Related PostsAlso Check Out: More Recent Articles
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