WatBlog Newsletter Archive: WATBlog Update There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

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Tie Ups Update: Komli - PointRoll / Ibibo - YashRaj / 7 Seas - Greystripe
Vdopia Raises Funding From Nexus - Suvir Sujan On Board of Directors
WWW: WAT Weekly WrapUp - 8th -15th Dec
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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India"

Tie Ups Update: Komli - PointRoll / Ibibo - YashRaj / 7 Seas - Greystripe

With the slowdown coming in thick and fast tie ups seems to be the mantra to keep adding value to one’s offering without adding costs. There are three tie ups update in this post.. So check out who all are tying the business knot!

Komli ties up with PointRoll for Rich media ads

Komli Media seems to be on a tie up spree! Its not even been a month from their announcement of a tie up with Vizu that they have gone ahead and tied up with another company this time a provider of rich media advertising known as Pointroll. Komli and Pointroll have got into a two-year strategic alliance for the Indian market. As per the agreement, Komli Media will exclusively deliver PointRoll's rich media technologies in India, making rich media ads accessible to Indian advertisers and publishers.

Ibibo Ties up with Yashraj For Rab Ne Bana Di Jodi

We had blogged about Ibibo’s entertainment driven contest strategy and furthering the same agenda Ibibo has now gone ahead and tied up with Yash Raj Films to launch a Rab Ne Bana Di Jodi application. The movie has released on 12 December in which SRK leads.
A video has been uploaded on Ibibo.com which has shahrukh khan inviting users to share their talent- be it acting, dancing, singing, mimicry, etc.. More on this here.

7Seas ties up with Greystripe

7Seas Technologies a games development company based out of hyderabad has entered into a partnership with US-based advertisement-supported mobile games and application distributor Greystripe. The partnership means distribution of free ad-supported mobile games developed by 7Seas to players worldwide by Greystripe.

7Seas has been in the news for its 3D mobile games and many of its games like Neetu-The Alien Killer, Kraze, Durby, Treasure Trove, Great Elude, 3D SuDoKu and Planets of SuDoKu will be delivered through Greystripe's 100-odd catalog platform partners under this deal. Greystripe had got exposure to the Indian market via zapak which made available Greystripe's 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com. More on this tie up here.

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Vdopia Raises Funding From Nexus - Suvir Sujan On Board of Directors

Vdopia has raised funding in millions of dollars (but less than 10 million) from Nexus India Capital as the lead investor. There is confirmed news that more than one VC firm has participated in this funding round. According to our sources Suvir Sujan joins the board at Vdopia.

Vdopia is a video ad network much like Jivox which raised 10.7 million $ recently and it boasts of 100 million video impressions and 60-70 publishers like Ibnkhabar, ndtv, cricketnext, zoomtv and others.

It also claims 60-70 advertisers like Idea, Maruti, General Motors and Tata Sky. It has per as per view pricing for advertisers.

We did interview ZoomTv Business head Mr.MK Anand not too long ago who stated that Video advertising is a big play for them and they were targetting current TV revenues with online video monetization in the next 3 years. Given this optimism its only natural that 2 Video networks have raised tons of money for the Indian market. The question to be asked is that is there enough variety and quality video content out there for advertisers to pay a premium buck for? There if nautanki.tv as well but again how much of the content or its viewer are relevant. There are questions that advertisers will ask and whether funding or no funding such questions will need answers if video advertising on the web needs to get anywhere..

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WATShow.com - Our Video Show

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WATGame.com - Our Gaming Blog

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WWW: WAT Weekly WrapUp - 8th -15th Dec

This was an eventful week for us as we held our first WATBlog panel in Delhi and also showcased the video from our first panel in Mumbai. The delhi panel went off very well. Here is that and more of the week’s happenings..

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