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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" A Look At Traffic Measurement Tools & How They Measure Up Against Each OtherSo Komli today morning announced the launch of their free traffic measurement tool vizisense soon after they tied up with Vizu an ad measurement company based out of the US. Of recently, traffic measurement has come into focus with multiple free tools being available in the market for anyone to measure the traffic of a particular site. This post attempts at bringing all the traffic measurement tools and measuring them against each other. Have a look at the chart below for more. On the whole if you ask me Google is very well poised to take over this market purely because of the depth of data which is at its disposal given its reach via search, analytics and adwords. But local focussed players can’t be ruled out and just like quantcast and compete.com have seen good traction in the US as traffic measurement tools Im sure similar tools in Indian market also have a future. As one can see the recently launched vizisense is following the compete and quantcast model. This works very well with komli’s other business i.e. ad network. As more and more people come online and brand and ROI advertisers move to the web they will demand sophisticated media measurement and planning tools. Komli sees this as a big opportunity to engage in delivery of not only ads but also helping with the decision making on where to advertise via tools like vizisense. I wont be surprised if they soon add an ad planner product to vizisense. Related PostsAlso Check Out: Events Update: Events To Attend In December & Those Which Are CancelledDecember was suppose to be an eventful month with atleast 5 events scheduled but the economic slowdown and the latest terror attacks on Mumbai has had its impact on the digital events in India as well. Events that are cancelled: 3rd December - Web Innovation 2008 - Web Innovation 2008 which focusses on Web 2.0 and was to be held in bangalore was called off prior to the terror attacks. Though no official word from the organisers but it was pretty clear that it was getting tougher and tougher to raise sponsorships. 5th December - VAS India 2008 - VAS India 2008 was scheduled to be in Mumbai at Taj Lands End Bandra (Nope not the Taj that was attacked). But with the terror attacks taking place in mumbai the same has been called off for now and postponed till a further date is announced. 9th-10th December - India Digital Summit - IAMAI’s yearly flagship summit known as the India Digital Summit has also been called off due to the terror attacks. It was scheduled to be in Mumbai at ITC Grand Central. There is no word yet if it would happen in January month. Events that are happening and which you should attend: 12th December 2008 - WATBlog Panel on Bridging the Digital Divide - New Delhi - As you would know WATBlog is holding its first panel discussion in delhi after initiating its panel brand with Mumbai. Our objective has always been to connect the WAT (Wed, Advertising & Technology) Industry within itself and outside. That is the very reason we are targetted students with our first panel at IIT and now are targetting traditional marketers with our second panel at New Delhi. All the panel details and registration can be found here -> http://panel.watblog.com 11th-13th December - India Telecom 2008 - New Delhi Department of Telecommunications (DOT), Govt. of India jointly with Federation of Indian Chambers of Commerce and Industry (FICCI) will hold the INDIA TELECOM 2008 at Pragati Maidan, for three days from 11th-13th December 2008, New Delhi, India. This is the third exhibition in this series since the first was held in December 2006. More on this event here -> http://indiatelecom.org 16th-18th December - The Entrepreneurship Summit - Bangalore - TiE Entrepreneurial Summit (TES) is Asia's largest Summit that will be bringing together a galaxy of entrepreneurs, venture capitalists, policy makers, academia, industry, thought leaders and other major stake holders. TES 2008 will focus on retail, real estate, hospitality, healthcare, education, aerospace, manufacturing, fashion, social entrepreneurship, cleantech, mobile and financial services. You can know more and register here -> http://tiesummit.org
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