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Thursday, December 4, 2008

WATBlog Update "Twitter Parking.. A Growing Fad?" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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"Twitter Parking.. A Growing Fad?" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Twitter Parking.. A Growing Fad?

They say that it's almost impossible to find domain names of English language words anymore. Many a people have made a fortune by selling their domain names off (Startups.com was recently sold off for a million dollars, though personally I feel the name is worth more).

With newer technologies coming in, will we see domain parking in other arenas as well?

My fascination is regarding Twitter specially. I am a huge fan of the microblogging tool and spend quite an amount on it. It is excellent for networking and people are mostly approachable. Corporate houses are soon realising its power in terms of consumer feedback and the impact it can have on their business. Having contests, sharing links and giving a human face to their organisation, many companies are coming forward and launching their twitter profiles. Starbucks coffee has more than 15000 followers. It uses Twitter to redirect customers to stores, inform them about new flavours, and take their valuable feedback, all under 140 characters. Closer to home we have Fastrack which updates us with its tweets regularly.

sTARBUCKS

Now suppose you create an account under the name of McDonalds or say Adidas, then tomorrow when these corporations come on twitter, the first thing they might want to do is contact you. My best bet would be to go after the retailers and the media houses. Media houses especially, since they use twitter for news updates and a lot of their reporters (like CNN news anchor Don Lemon )  are already on twitter to seek stories and get that edge (the recent Mumbai blasts for example), its only a matter of time before they persuade their company to try twitter.

A company that is looking to expand into the social media circuit and wants to connect to its consumers will eventually try its hand on twitter and that's the day our twitter parkers will sport a broad grin.

However why limit yourselves to companies? There are famous people on twitter. Not only is it a vast repository of some of the innovative thinkers such as Venture Capitalist Guy Kawasaki and Transmetropolitan creator Warren Ellis, its also now got Raj Thackeray (or so it seems) and The_Real_Shaq, who indeed is the real Shaquille O' Neal (He created his profile as a retort to some guys who created a fake profile of his). Twitter is now a 5 million strong community.

Though seriously speaking, there is little incentive to go after people's names as far as twitter parking is concerned, except for the joy it might bring.

Obviously one major advantage here is that since your twitter account isn't being "hosted", you don't even have to pay anyone, unlike in the case of domain parking. One could argue that this way we're merely wasting space on the internet, but then that's an ethical issue most people wouldn't pay much attention to.

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