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There are 2 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" Facebook Connect Vs Google Friend Connect - Who Should You Connect With?Both Facebook and Google were working for sometime on their respective connect platforms to brings social networking features and data portability from their platform to any other platform that wants to use a facebook or a google id. The connect platforms are much like open id which allows users to have a single sign on across the sites but what it also has is the social features that it brings both in the case of facebook and google. In facebook the minifeed gets updated while google has google gadgets that add social features to your site. Finally they launched both their platforms for the public yesterday. This post tries and pits them against each other: Facebook Connect: Facebook had announced the connect platform at the F8 Developer Conference in July. It had also announced 24 partners which included the likes of Digg, Six Apart, and Citysearch for this platform. What does Facebook Connect offer?
How can a Website integrate Facebook Connect? The steps are about 6-7 of them which includes creating files on the server and copy pasting codes. A demo of facebook connect in action here. Facebook can also integrate with blogs and has done so with the popular tech blog techcrunch where users can comment using their facebook id. Is this easy to do? Is it worth my time? Well at the outset I must say that inorder to get facebook connect up and running you would have to be a developer. As without developer knowledge it would be tough to get it right. On the whole I think facebook has made it tougher for webmasters to integrate their platform with connect. Though it is really valuable as it has a viral impact for your content. For example you are running a blog and your visitors who comment their mini feed shows up on their facebook account informing all their friends that they commented on your site. Hence in effect every action taken by a facebook connect user will have a viral impact. What is needed from facebook? A plugin for wordpress? Yes bloggers are not only a source of great word of mouth but also a great way to spread traction back to your site. If the way facebook connect is enabled on Techcrunch would be available to all wordpress bloggers in the form of a plugin then that would be great! There was an attempt made by a spanish developer though his site isn’t working now. Im sure someone would do this sooner or later.
Google Friend Connect: Google friend connect has partners with the likes of Yahoo, Aim and Open Id to being single sign on and social features to third party platforms. What does Google Friend Connect offer? Check out the intro video below to know more: How can a Website integrate Google Friend Connect? Google friend connect integration is much simpler as compared to facebook as it involved copying two files to your server and then copy pasting the google gadget code that you want to use on your site. As the video shows above one can use it for comments, rating etc. Is it easy to do and Is it worth my time? Yes it looks fairly simple and is a great way for any webmaster to add interactivity to his/her site. Also as the gadgets can be unlimited there is no cap on what can be done with this tool. The only thing is I wish there was an orkut integration i.e. everytime a user participated one my site his feed on orkut should throw up my sites address similar to facebook’s mini feed. Facebook Connect Vs Google Friend Connect - The Verdict Well the verdict is fairly clear in the way these two are positioned. Facebook by virtue is looking for premium publishers to integrate its connect platform and hence the developer requirement which in itself filters the self run blogs and bloggers. Google on the other hand looks to be catering to the long tail of publishers be it any blogger to engage a community around its platform. So in essence Google Friend Connect enables you to build/aggregate a community and some amount of interactivity to your site while facebook is all about expanding your community i.e. more viral impact via feeds. All in all from an impact perspective I think a facebook would benefit a site more than google would even though the interactivity features in google are more and its easy to integrate on the whole it does nothing to impact the traction of the site as the participation via google friend connect doesn’t have the viral impact that facebook connect has. Related PostsAlso Check Out: Live Search Launches WinWithSearch.com - A Marketing Gimmick To Increase Searches?Microsoft’s search engine Live Search India has launched a new contest a new contest "Win with Search". In this contest you're on the Live Search contest page i.e. winwithsearch.com for every search you do, a pair or Dice will roll and if you get a double '6' within a 10 minute interval, you win! There is also a random winner in this 10 minute internal when you experience our Video search results. "Win With Search" is clearly aimed at increasing searches at Live Search. Inspite of having a decent product live search has not been able to garner more search market share. especially in India as as per alexa it ranks 9th way behind google and google’s services blogger, youtube and orkut. But I am not sure such gimmicky marketing tactics are a way to increase search traction in the longterm. I feel google has built a brand name in generic search that is very tough to break and unless Microsoft buys Yahoo’s search business as it was in the news lately It would be very difficult for Microsoft to scale live search and give google any competition in the search space. Yes Microsoft seems to be making significant strides and even adding new features like maps on the product end but it seems that their marketing functions needs better idea’s than this one to engage users and also to actually create awareness about their search engine.
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