WatBlog Newsletter Archive: WATBlog Update "@Headstart 09 Bangalore - Ideas are easy, Execution is key! - Ashish Gupta, MD Helion Ventures" from "WATBlog.com - Web, Advertising and Technology Blog in India"

Saturday, January 10, 2009

WATBlog Update "@Headstart 09 Bangalore - Ideas are easy, Execution is key! - Ashish Gupta, MD Helion Ventures" from "WATBlog.com - Web, Advertising and Technology Blog in India"

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@Headstart 09 Bangalore - Ideas are easy, Execution is key! - Ashish Gupta, MD Helion Ventures
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"@Headstart 09 Bangalore - Ideas are easy, Execution is key! - Ashish Gupta, MD Helion Ventures" from "WATBlog.com - Web, Advertising and Technology Blog in India"

@Headstart 09 Bangalore - Ideas are easy, Execution is key! - Ashish Gupta, MD Helion Ventures

Possibly one of the best talks Ive heard on startups and entrepreneurship. Ashish Gupta illustrated points on how to execute and execute well. His focus was technology startups. A great start to headstart09 on day 2.

Ideas are easy but execution is key

Outside in vs inside out function

a) Pay attention to outbound functions - Sales, marketing.
b) Identify why the customer will NOT buy. Having an outside in view is key!
c) In customer meeting, listen more talk less.
i) Listen to the customer not to yourself
d) Simple stuff has a premium
e) Companies die more often because of bad sales and marketing than bad implementation
f) Marketing is more than advertising

Organization Structure

1) Comple Clarity on organization - one person can have multiple
2) Most people do not scale - remove people from wrong roles
3) Change org structure as needed - no correct answers

Metrics

1) Identify what to measure - very hard
2) Measure everything important be it engineering, sales etc
3) Process and discipline are key

Horizons

Awareness horizon - 2 x Planning horizon
Planning Horizon - 2 x Execution horizon

According to ashish gupta one should spend more time getting aware on his/her particular function and the surrounding evironment. He stated that one should spend twice the time on awareness as one spends on planning and twice the time on planning as one spends on execution in order to set oneself up for scaling for the future.