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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" @Headstart 09 Bangalore - Innovation in Consumer ServicesThe second panel in headstart was on Innovation in Consumer Services. The panelists were:
The focus of the discussion was: How entrepreneurs can take advantage of consumer market dynamics and lead to innovative services? The discussion was initiated by Kiran Konduri who stated that the boom in consumer market is expected in the future. He also expects incomes to triple in about 15-20 years which means that there will be a lot of disposable income and a lot of spending by consumer on interesting services. He felt India is very positively poised with the demographics being even better as we are such a young nation that needs even more innovation in services. Amit stated how are emerging markets are important for Yahoo - India, LatAm and SE Asia. He said “It is really exciting to be in the consumer space. He said that the Indian market is just starting up and there are a number of large problems that are still yet to be solved unlike US where things are getting more and more saturated. There is a opportunity to look at interesting stuff like enabling communication and processes.” Kiran (Anandampillai) pointed out that internet has been the channel for delivery of most services in western markets but now with mobiles in place, there is a potential of such services in India as well. Kiran (Konduri) added saying that the half a billion devices (mobiles) are looking for right kind of innovation and this fact is exciting. Rajesh Sawhney explained the journey of Reliance Entertainment from Adlabs to present day of “BIG” platform. He outlined how Reliance has the largest online games chain that Reliance is running in addition of Bigflix and Bigadda. He then spoke about the large opportunity that Reliance is seeing in Indian demographics moving forward. Amit Dayal said there is a potential to use Google and Facebook’s eyeballs by using OpenSocial or Facebook Apps and if you do that then there is no need of building a distribution network. Kiran Anandampillai pointed out that another potential model is the operator led model in Mobile VAS. Kiran (Konduri) answered this question by saying that in the last 3-4 years, the classified business has built up really nicely because of the internet infrastructure thanks to players like Sify and others. The panel concluded with panelists making their predictions for the future. The interesting point made during predictions was that the slowdown would increase efficiency and focus among companies which would be a good thing. Related Posts Also Check Out: @HeadStart 09 Bangalore - The Entrepreneur Round TableWe just reached Headstart at Bangalore. A delayed flight and fuel strike delayed us reaching the event. But nevertheless we are here and are bringing you the updates via live blogging and also via twitter. We missed the Entrepreneur roundtable panel in the morning and are reproducing the synopsis via the headstart blog.
Panel in the morning was an entrepreneur roundtable which included the following panelists:
The discussion was started by Pullur who asked what an entrepreneur should do in these challenging days? He outlined the challenges that anentrepreneur faces everyday. He stated "95% of the profits goes to only 3 companies - IBM, Microsoft and HP. The other 7500 companies are fighting for the rest 5%. He said that plenty of companies have also be en cornered out by the larger operators - Siebel was one" He also stated "Consumer products is a completely new game. There are, perhaps, million different offerings. The market is much different in consumer arena and it is much easier to make profits. But then, those are not necessarily technology products unless you are a large company. Things like Tell-A-Friend from Pramati has been very well appreciated." Sujai spoke on his experience at raising funding. He pointed out that VC’s don’t fund product startups.He also stated that Silicon Valley Vc’s are known to fund ideas and first time entrepreneur but thats not the case in India. To illustrate this he showed his own companies product which he stated that ‘this cheapest base stations, which is 6 times cheaper than the closest competitors and yet we have failed to secure funding from Indian VCs’. He also felt that there was a whole VC worship syndrome in India and also the replicate the US syndrome which is wrong given that India is a different market. He stated that sad reality is that Indian Tech Companies are not getting funding as much as they need to drive innovation. Giri Krishna spoke of three things that technology entrepreneurs can do - Drive technology, drive strategy or build organizations. But he felt that Indian companies do not have the opportunity to drive technology or strategy. (Via Headstart blog) Related PostsAlso Check Out: Vernacular Content on The Web - Patterns, Capabilities and Barriers to Consumption Revealed by IAMAITowards the end of December IAMAI released a Vernacular Content Consumption Report. The report the last released by IAMAI in 2008 studies the consumption patterns of vernacular content, the potential and the barriers to consumption prevalent in the Indian digital (especially web) space. Besides the Internet the report also carries a heavy analysis of the Regional content consumption by Indians in general and also involves a specific comparitive study of Television and Internet with regards to this subject. The report is essentially divided into 6 chapters -
The report essentially is a platform to discuss the adoption of Internet and Communication Technologies in India, and focusses primarily on how the regional content issue widens the gap between urban and rural adoption of ICT. The comparision with traditional media is primarily to reflect the change in adoption levels of medium like the Television once regional content began streaming over them. And therefore suggests that perhaps a similar push is needed on the Internet as well to ensure better adoption of the medium across the country. Better adoption of the medium obviously means more users and therefore a larger bouquet for business initiatives on the medium to target. The report therefore primarily can benefit content publishers on the web and funds sources looking for scale and scope of the web media in India. Key highlights of the report includes:
The report can be downloaded from http://www.iamai.in/reports1.aspx Related PostsAlso Check Out: More Recent Articles
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