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There are 3 new posts in "WATBlog.com - Web, Advertising and Technology Blog in India" TED Conference Coming To Mysore In NovemberYes you read it right! The famous TED (Technology, Entertainment, Design) conference is finally coming to India this year. The latest TED newsletter says that TED will come to Mysore between November 4-7, 2009. The TED blog had reported in February last year that TED would indeed be coming to India, however the venue was mentioned as Mumbai and the dates were not yet decided. I guess the change in the venue from Mumbai to Mysore might be due to the recent terrorist attacks. The TED conference will be a milestone since it's the first time a TED is happening in India. The conference deals with a wide variety of topics and has a huge following throughout the world. It's videos are circulated far and wide. On Youtube, the videos have been viewed nearly 50 million times. The way I see it, it's an awesome opportunity for the Indian start-up community as well as any generalist. Some of the notable past speakers at TED have included personalities such as former U.S. president Bill Clinton, Nobel laureates James D. Watson , Murray Gell-Mann, Al Gore, as well as internet entrepreneur Jimmy Wales, and for their fans, the Google co-founders Sergey Brin and Larry Page. Do keep following WATBlog for more updates. We'll publish them as we get to know more. Most Commented Posts Also Check Out: UTV New Media Bullish On Mobile Apps & Revenue - Techtree to soon launch WAP site & Mobile App
During our discussion with Prabhu we came to know the following about UTV Media ’s Future plans: UTV’s Content Focus & Strategy UTV New Media will look at creating media properties that help users discover, compare and recommend. This could be across verticals like tech, entertainment and so on. The three main verticals that UTV New Media is currently focussing on is Tech (via Techtree, CXOToday and other ITNation properties), Personal Finance (UTVi.com) & Entertainment (UTVatplay.com). Sharper focus for properties & Mobile foray Techtree will soon have a sharper focus and will launch a WAP site and a Mobile application. UTVatplay is also working on a mobile foray which will drive revenues. Increase in revenue from Mobile channels. Break even in 8 months. UTVi currently earns 20% of revenue from mobile and 80% via online advertising. Prabhu expect this to change to a 40:60 ratio in a years time. The overall contribution of UTV New Media to the overall UTV business would be around 4-5 %. UTV New Media expects to breakeven in 6-8 months. View on Online Video Prabhu said that they are deliberately staying limited in their initiatives with regards to online video. They first want to establish the identity of their properties in a big way and then look at launching multiple video initiatives. Just to point out Techtree has already intiated Video section called Techtree.tv which has tech and gaming reviews. We have shot a WATShow with Mr.Prabhu which we shall be releasing soon. So stay tuned! Related PostsAlso Check Out: Tie Up Update: MySpace - Virgin / Interactive Avenues -Efficient FrontierTie ups galore.. Just yesterday we blogged about a tie up between Bigflix and future group and more tie ups have cropped up recently. Its a sign of cross leveraging competencies and focusing on one’s core competency. Lets look at two such tie ups today: MySpace partners Virgin Mobile - WIll Now Be available across Virgin Handsets
We have blogged earlier about Mobile Social Networking especially about the mobile phone bundling deals done by RocketTalk and Qeep. Our take on such deals was unless the mobile operator/manufacturer is of sizeable stature the deal makes little sense. Also just because the app is bundled doesn’t mean it would be used. In this particular tie up between MySpace and Virgin its more of a promotion via WAP portal. I feel given Virgin’s miniscule reach in India (given its new in the market) this wouldn’t have a huge impact for MySpace. But the very fact that new users can sign up as well this is a nice investment for the longterm. The other factor is that goes with MySpace is the brand synergy between myspace and virgin. Interactive Avenues Partners Efficient For ROI Maximization For Clients
As per the IAMAI and IMRB Report on the Indian Search Engine Marketing Industry more than 50% growth is expected in 2009 (keep in mind this report did not consider the slowdown :)). The major firms in Search Marketing are Pinstorm and Communicate2 both of whom have strategic partners in Lintas and Aegis Media respectively. As digital marketing progresses in 2009 tie ups and use of technology is likely to rise. Related PostsAlso Check Out: More Recent Articles |
WATBlog met up with TN Prabhu CEO of UTV New Media which is the digital arm of UTV Media and handles properties like 
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